Highspot and Seismic have announced a definitive agreement to merge, bringing together two of the leading platforms in the sales and revenue enablement space. The combined company will operate under the Seismic brand and aims to deliver a comprehensive, AI-powered platform for revenue teams navigating increasingly complex go-to-market (GTM) challenges.
The transaction is subject to customary closing conditions and regulatory approvals. Until the deal closes, both companies will continue to operate independently and support their respective product platforms.
Short on time?
Here’s a quick look at what’s inside:
- Who are Highspot and Seismic, and why does this deal matter?
- What’s changing for marketers and revenue teams?
- What’s next for the combined platform?
Who are Highspot and Seismic, and why does this deal matter?
Seismic is recognized as a global leader in AI-powered revenue enablement, serving enterprise customers with a platform that helps sales, marketing, and customer-facing teams deliver personalized content and drive revenue growth. Highspot, also a major player in the enablement category, is known for its agentic GTM performance platform powered by its Nexus™ AI and analytics engine.
Both companies have built strong reputations for helping organizations connect sales strategy to execution, improve productivity, and deliver measurable outcomes. Seismic is trusted by approximately 2,000 organizations worldwide, including notable customers like IBM, Oracle, and HubSpot.
The merger brings together two complementary platforms with a shared vision to accelerate innovation and deliver greater value to customers. The combined company will be led by Seismic CEO Rob Tarkoff, with Highspot founder and CEO Robert Wahbe joining the board of directors. Permira, Seismic’s controlling shareholder since 2020, will remain in that role after the merger.
Enricko Lukman
What’s changing for marketers and revenue teams?
For marketers and revenue teams, the merger is positioned as an incremental but meaningful step toward unifying enablement capabilities. The combined platform intends to span content, learning, coaching, analytics, and insights across the full revenue lifecycle, with a focus on AI-driven innovation.
Key points for marketers:
- Broader AI-powered capabilities: The merged company plans to invest further in AI features designed to help revenue teams improve productivity, execution, and consistency.
- Continued platform support: Both Highspot and Seismic platforms will continue to be supported, minimizing disruption for existing customers.
- Alignment with macro trends: The move reflects ongoing convergence between marketing and sales, as well as the growing importance of automation and real-time insights in driving revenue performance.
The deal does not signal a fundamental shift in the enablement landscape, but it does consolidate two leading solutions, potentially offering customers more innovation and a wider set of tools under one brand.
What’s next for the combined platform?
Once the transaction closes, the combined organization will operate under the Seismic brand. The leadership team has stated that the focus will be on accelerating innovation and delivering greater value to customers by combining the best of both companies’ AI-driven capabilities.
For marketers, this means:
- Access to a more comprehensive suite of enablement tools
- Continued investment in AI and analytics to support sales and marketing alignment
- Ongoing support for both existing Highspot and Seismic customers
The merger is subject to regulatory approval and is expected to close following standard closing conditions.
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