Author: admin

Some football atmospheres get talked about like they are a living thing. Anfield on a European night is one of them, the kind of crowd energy fans swear you can feel through a screen, and players describe like a second heartbeat. That is the emotional territory adidas is playing in with Liverpool FC for a…

A practical guide to bundle pricing, placement, inventory, and retention for ecommerce marketers who want to increase order value without relying on blanket discounts. Blanket discounts are easy to launch and easy for customers to understand. They can also become expensive when a brand relies on them too often. Repeated promotions reduce revenue per order…

Donut King is bringing its long-running mascot Buddy back into national advertising through a campaign produced entirely with AI. Developed with Thinkerbell, the platform uses the familiar pink character to reconnect the retailer’s heritage with a broader story about its menu and personality. The campaign matters less as a demonstration of what generative tools can…

Google has put its AI assistant Gemini into a very specific, very relatable moment: the pressure of writing to people who mean a lot to you. In a global campaign featuring BTS member Jimin, he uses Gemini to help translate messages to fans so the emotions land the way he intends. The company shared the…

CARMA says public trust in AI rose from 26% in 2025 to 30% in 2026, even as media trust signals fell from 35% to 26%. The details were outlined in the company’s study write-up. That gap matters for marketers because it suggests AI perception is no longer shaped primarily by headlines. It is increasingly shaped…

The Trade Desk is giving Kokai its biggest usability overhaul since the DSP platform launched in 2023. The new Zuma update adds a conversational Koa Assistant, multiple AI agents, simpler campaign controls, and faster measurement setup for programmatic buyers. The update is less about introducing a single breakthrough AI capability and more about reducing the…

Flipkart is giving marketplace sellers a new way to manage advertising without forcing them to choose between self-serve software and outside campaign support. Its new Saarthi program combines an AI-powered campaign dashboard with access to certified agency partners, with Flipkart positioning both as tools to help sellers make better ad decisions. The launch matters less…

OpenAI is giving ChatGPT advertisers more ways to keep campaigns away from the wrong people, but marketers still have far less control over exactly which conversations trigger an ad than they do on mature search and social platforms. That distinction matters as ChatGPT Ads moves from experiment to a real media-buying channel. OpenAI now supports…

Feel Good Network has acquired Indonesian social-first creative agency Lengua, adding social strategy, platform-native content, creator engagement and community work to its growing independent agency network. The financial terms, ownership structure and integration timetable were not disclosed. The acquisition follows Feel Good Network’s July purchase of Innercircle and launch of BRICKS, as well as its…

There’s a specific kind of casting that instantly makes sense to fandoms: the actor whose on-screen image already reads like the brand mood board. That is the energy around Go Youn Jung’s newest fashion move, especially for fans watching her profile rise across big franchise-style projects. Tiffany & Co. has named Go Youn Jung as…