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Media relations is the part of PR that turns a useful company story into credible third-party coverage. It is not just sending a press release, collecting clippings, or trying to be friendly with journalists. For B2B marketers and comms teams, media relations is the operating system behind earned visibility: choosing the right story, matching it…

Brand colors are supposed to be the easiest part of brand recognition. You see a familiar palette, your brain fills in the rest, and you move on. That is exactly why disputes over “look and feel” can get messy fast, especially when the design is attached to a hype-driven product like a sneaker drop. 7-Eleven…

A lot of AI marketing still assumes people want to be impressed by specs. But most people just want the vibe to feel normal: the right pause, the right timing, and an assistant that does not talk over you. OpenAI is leaning into that human expectation with a campaign film built around grandmothers testing GPT-Live,…

Being a K-pop fan means you are used to the contrast: flawless stage visuals, then the behind-the-scenes reality of rehearsal rooms, tight schedules, and constant pressure. That “pretty, but exhausting” gap is exactly where Sunsilk is choosing to meet people. In its latest global push, Unilever’s Sunsilk has teamed up with BABYMONSTER for a campaign…

Integral Ad Science (IAS) says mobile web display has become the biggest source of media quality risk, even as overall media quality improved across 2025. The company detailed the findings in its annual Media Quality Report. Mobile web display now sits at the uncomfortable intersection of scale and fragility: it represents a large share of…

Blue Moon has rolled out a new national campaign that returns to a familiar brand cue: the Valencia orange garnish, brought to life as talking characters alongside comedian Colin Jost. The brand’s latest :30 spot, “Father-Son Talk,” is positioned as the centerpiece of a broader flight across digital, social, and OTT, continuing the “Orange &…

Doritos Loaded has released a new global commercial featuring Gordon Ramsay and Mercedes-AMG PETRONAS Formula One driver George Russell, blending food preparation with a Formula 1-themed fictional stunt. The details were outlined in the company’s newsroom announcement, which also positions the work as part of Doritos’ existing partnerships with the Mercedes-AMG PETRONAS Formula One Team…

Subway Singapore has rolled out a real-time football activation called “Time for a sub” that ties an on-pitch substitution gesture to limited buy-one-get-one-free Sub vouchers. The brand outlined the mechanic in an official Instagram Reel. The campaign leans on second-screen behavior: Subway posts a substitution moment to Instagram Stories during selected matches, and rewards the…

AI commerce is turning the old discovery funnel into a recommendation environment where the assistant, the marketplace, the ad unit, and the checkout path can collapse into one interaction. That changes the marketing job. The brand no longer competes only for a ranking, a click, or a slot in a media plan. It competes to…

MoEngage has acquired Aampe to bring per-user, agent-based decisioning into its customer engagement platform, extending how B2C marketing teams can automate choices like timing, content, frequency, and channel at the individual level. The acquisition reflects a broader shift in lifecycle marketing from rules-heavy journeys toward systems that can continuously learn and adapt, especially as teams…