Author: admin

Google is standing up new commerce and advertising infrastructure that keeps shopping and ad interactions inside its own products, including Search, YouTube, and the Gemini app. The update centers on a native checkout capability called Universal Cart, alongside new ad formats in AI Mode and a cross-product marketing agent experience called Ask Advisor. Table of…

OpenAI is expanding its ChatGPT advertising tools in Australia, adding partner buying and a beta self-serve Ads Manager alongside new bidding and measurement options. For marketers, the practical shift is less about a new ad format and more about whether conversational placements can be planned, measured, and optimized using familiar levers like CPC, conversion tracking,…

Most marketers know they need topical authority. Far fewer know how to measure whether they actually have it. A topical authority audit is not the same as a standard content audit. You are not just checking word counts, bounce rates, or whether a page has a meta description. You are mapping how well your website…

Optimizely has entered a strategic technology collaboration with Deloitte Digital focused on helping brands operationalize AI-powered marketing, combining personalization, content, and experimentation capabilities with marketing operating model and change support. The partnership is positioned around a common enterprise constraint: many organizations are investing in AI, but struggle to convert that spend into measurable performance because…

Meta has reportedly carried out another wave of restructuring tied to its long-term artificial intelligence strategy, with layoffs impacting parts of the Asia Pacific region and staff in Singapore reportedly notified at 4am local time. The move comes as the company shifts thousands of employees into AI-focused roles while flattening teams and reorganizing around automation,…

LANEIGE is doubling down on franchise marketing and K-pop star power with the global launch of its third-generation Neo Cushion foundation line, fronted by BTS member Jin. The premium beauty brand partnered with Jung von Matt HANGANG to lead the campaign rollout across Asia, the US, and Europe, positioning the refreshed Neo Cushion range as…

As platforms like ChatGPT, Gemini, Claude, and Perplexity become mainstream discovery engines, marketers are being forced to rethink what visibility actually means. Traditional rankings still matter, but AI-generated answers, citations, mentions, and zero-click experiences are changing how brands compete online. At the same time, AI SEO terminology has exploded into a confusing mix of acronyms,…

Techysquad has launched a unified Forex CRM and client onboarding platform aimed at brokerages and prop trading firms that want to consolidate lead management, KYC, and back-office workflows in one system. The release targets a common operational issue in brokerage growth stacks: fragmented tools across CRM, onboarding, and compliance that can slow activation and increase…

Microsoft says Bing has crossed one billion monthly active users, marking a significant milestone for the search engine as AI-driven search behavior continues to evolve. The announcement came alongside Microsoft’s latest earnings results, where search advertising revenue excluding traffic acquisition costs reportedly grew 12% year over year, while Edge browser gained market share for the…

Most B2B marketers enter this debate asking the wrong question. “Micro vs. macro” is typically framed as reach against engagement rate, a trade-off familiar from consumer marketing. But B2B buyers don’t behave like consumers, and the audiences behind follower counts rarely break the same way. A SaaS operator with 4,000 LinkedIn connections where 60% are…