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FUEL, the Irish experience and entertainment group, acquired 53Six, a sports marketing agency operating in Dublin and London, in a deal announced on October 9. The move links live-event production with performance media and fan-data expertise. For rights holders and sponsors, the practical promise is to maintain a relationship with audiences after the live experience…

A couture piece doesn’t have to disappear after one red carpet. Zendaya arrived at Paris Fashion Week in a white lace jacket that viewers of her earlier film appearances might recognize, this time paired with jeans and a simple white top. The actor attended Louis Vuitton’s Spring/Summer 2027 show on October 6, bringing back a…

The US Department of Justice has confirmed an antitrust investigation into the White House television press pool’s temporary decision to halt coverage of President Donald Trump. A department spokesperson confirmed the inquiry on October 10, bringing a shared newsgathering arrangement among competing broadcasters under scrutiny. The immediate media-business issue is how networks coordinate coverage when…

A paid-media manager can approve the headline, the image and the budget, then discover that the landing page has quietly changed the meaning of the campaign. The offer expired. A product description no longer matches the ad. A redirect sends mobile visitors somewhere different from the URL in the brief. The campaign can still look…

In this article: Liverpool’s connection to the 110; local voices behind the campaign; why cultural ownership matters. In Liverpool, the Nike Air Max 95 is more than a trainer. Known locally as the “110,” a nickname that comes from its original £110 price, the shoe has become part of the city’s fashion identity, with a…

A tartan mini skirt, an oversized logo sweater and a glossy puffer jacket might sound like pieces from different wardrobes. On IVE member Jang Wonyoung, that mix is precisely the point: familiar preppy clothing styled with a contemporary pop-star sensibility. The singer fronts Tommy Jeans’ Fall 2026 campaign as a global brand ambassador, bringing her…

A rooftop chase, choreographed combat and a python-print outfit are not the usual ingredients of a running-shoe advertisement. Yet that is the visual world Zendaya steps into for On, making a sportswear collection look like the wardrobe of an action hero. The Swiss sportswear brand’s latest campaign introduces its second co-created collection with Zendaya and…

Bench Media has published research showing that senior Australian marketers are becoming more confident in AI-assisted decisions even as human review remains inconsistent. The findings cover strategic recommendations, budget choices, creative concepts and calculated risks, placing AI closer to the center of marketing leadership rather than at the edge of production. The tension is not…

The joke starts with a moustache that is not quite what it seems. In a new Rick and Morty short, the animated duo appear ready to grow facial hair for a good cause, only for the moustaches to turn out to be strange creatures called “body stachers.” It is the kind of absurd sci-fi gag…

SQREEM Technologies has been appointed to a Singapore government framework that lets participating agencies procure digital consumption analytics for research, communications and decision-making. The arrangement gives public-sector teams access to technology designed to analyze large-scale behavioral signals across the open web, including content interests, emerging topics, demographic and geographic patterns, and the sources shaping attention.…