Category: Uncategorised

Fox Corporation‘s proposed acquisition of Roku may be moving closer to US antitrust clearance. Semafor reported on November 2, citing people familiar with the discussions, that the Justice Department was leaning toward allowing the transaction under a consent decree. That is an account of deliberations, not an approval announcement. Neither the decree’s proposed terms nor…

A gift from Etsy can do more than check a name off a holiday shopping list. The most memorable ones recognize a tiny detail about someone, whether it is their favorite hobby, an odd family tradition, or the way they see themselves. That is the idea behind Etsy’s new holiday campaign, unveiled November 2. Instead…

Microsoft Windows has found an unusual way to put a high-performance laptop through its paces: ask a horror filmmaker to finish a movie without plugging the machine into an outlet. The resulting short film, Mama Bear, is also a demonstration of the computer used to make it. Created with agency Droga5, the project puts director…

Reddit is having two very different quarters at once. Its advertising business is growing quickly, even as fewer people arrive through search engines. For marketers, that contrast is more instructive than either metric on its own. In its third-quarter shareholder letter, Reddit reported strong advertising demand alongside an accelerating decline in search referrals. The company…

Pinterest gained 21 million monthly active users from one quarter to the next, reaching 661 million globally by the end of September 2026. For marketers, the headline is not just that more people are using the platform. It is that Pinterest must turn a geographically changing audience into commercially valuable discovery. The company’s October 29…

The windows start rattling. Five friends are tucked away in a snowy cabin, dressed for the holidays, when a towering creature appears outside. It looks like the beginning of a monster movie. Then someone throws the intruder a red sweater. That is the joke at the heart of Levi’s new Christmas film, Let’s Get Fuzzy.…

India-listed Affle 3i has agreed to buy Israel-based Perion Network in an all-cash deal valued at about US$420 million in equity, bringing a mobile performance advertising business together with technology for connected TV, digital out-of-home (DOOH) and retail media. The companies announced the agreement on November 1, 2026. The acquisition has not yet closed. For…

Ye’s 2026 tour brought a giant globe-shaped stage to Jakarta on October 24. It was built to be seen in a stadium, with the rapper standing above a sphere covered in projected images of Earth. But the same unmistakable shape soon became a social-media punchline for Indonesian brands. The brand responses documented after the show…

For the holiday beauty shopper who keeps making lists for everyone else, Ulta Beauty has a familiar message: save a little of the magic for yourself. The idea is easy to recognize when the shopping cart holds gifts for friends and family, but the lipstick, brow gel or fragrance you wanted keeps getting put back.…

Svedka is asking people who criticized its AI-created Super Bowl commercial to try making a better one. The vodka brand’s next appearance in the Big Game will feature a consumer-created ad, turning a contentious creative decision into the premise for a new campaign. In its November 2 announcement, parent company Sazerac invited eligible US adults…