Category: Uncategorised

Two phrases pulled from newly unsealed court filings have become shorthand for the conflict between AI companies and publishers. Nick Turley, OpenAI’s head of ChatGPT, described publishers as facing an “existential threat” from AI products that were becoming more substitutive. Brent Hecht, a Microsoft director of applied science, wrote that many people would regard AI…

A year after Amazon agreed to a $2.5 billion settlement with the Federal Trade Commission, the consumer-redress side of the case is still expanding. The latest change is not a new penalty. A federal court approved a joint FTC-Amazon motion that broadens who can receive refunds, raises the maximum total payment from $51 to $200,…

Google Ads is reportedly giving select advertisers an AI tool that can translate and dub existing video creative across 33 languages and locales inside Asset Studio. The feature moves another production task into the same interface where campaigns are prepared and bought. For marketers, the immediate appeal is speed. A team could take one approved…

VidCon began as a place where internet creators met the fans who watched them. In 2027, its flagship U.S. event will return in a different form: VidCon x LIONS Creators, staged inside a broader marketing festival in Nashville. That shift puts one of the creator economy’s best-known fan conventions inside the same corporate portfolio as…

A media network built from acquired news sites says it attracts roughly 50 million pageviews a month. The number would make it larger than many newsrooms with recognizable brands, experienced reporters and substantial payrolls. The twist is that a months-long Futurism investigation found Brown Brothers Media publishing AI-generated articles under invented bylines across dozens of…

Dentsu is putting one of its most senior Asia-Pacific client leaders directly in charge of Singapore, a market the network describes as a regional decision-making hub for multinational brands. The company said Prerna Mehrotra will become Chief Client Officer, APAC & CEO, Singapore on October 1, 2026. She succeeds Prakash Kamdar, who is leaving after…

The confident spokesperson in an insurance ad may not exist. Starting January 1, 2027, an advertisement shown to consumers in California may have to say so. Governor Gavin Newsom signed SB 1050 on September 16 at SAG-AFTRA headquarters. The union sponsored the bill, introduced by state senator Angelique Ashby. The law makes California the second…

Google lost an antitrust case over parts of its ad tech business and still gets to keep the business. That gap between the headline and the remedy is the most important fact for media buyers. In a 106-page order unsealed on September 16, US District Judge Leonie Brinkema required Google to make parts of its…

Infillion is buying Foursquare to add physical-world visitation signals to an advertising platform that already includes media execution and Catalina purchase data. The transaction is designed to answer a question marketers have struggled with for years: what happened after someone saw an ad? The deal is notable because Infillion is trying to assemble that answer…

Nine is making an AI-powered workspace central to its effort to sell advertisers across television, streaming, publishing, audio and outdoor media as one connected system. Unveiled at the media company’s latest upfront in Sydney, NineNeo is designed to bring planning, buying, optimization and measurement into a single environment. The product gives operational form to Nine’s…