Category: Uncategorised

If your mental image of an influencer involves a Ring light, a skincare routine, and a promo code, you are thinking about the wrong category. B2B influencer marketing looks nothing like that. It looks like a former VP of Engineering with 6,000 LinkedIn followers whose posts consistently reach the CTOs your sales team has been…

OpenAI has quietly shifted its monetization strategy and, as first reported by Wired, the change is more significant than it initially appears. A recent privacy policy update reveals that marketing cookies are now enabled by default for free ChatGPT users, marking a clear move toward ad-driven growth and conversion optimization. This article explores what actually…

Generative AI is quickly moving beyond content generation into something far more disruptive for marketing: decision-making support, interactive ad experiences, and agent-led commerce. What once looked like a productivity tool is now evolving into a layer that sits between brands and consumers, reshaping how discovery, evaluation, and purchase happen. At a recent ADWEEK House Possible…

SprySite has launched an all-in-one website builder and marketing platform aimed at small businesses that want a single system for website management plus core marketing and customer operations. The product combines site building with blogging, SEO tools, email and SMS automation, review management, analytics, and CRM. Pricing is positioned as a flat $15 per month,…

American Eagle is doubling down on a familiar face, but with a noticeably different message. Its latest summer campaign, “Syd for Short,” brings Sydney Sweeney back into the spotlight to reposition denim shorts as the defining product of the season while tapping into a deeper emotional insight: Gen Z is tired of noise. This article…

Nine in ten marketers say sponsored influencer content outperforms brand-owned content on engagement. Eighty-three percent say it converts better. Those are striking numbers from the Sprout Social Q1 2025 Pulse Survey, and they are quoted constantly in agency decks and budget proposals. What those numbers do not tell you is which metrics you should use…

Heritage brands are under pressure to evolve, but not at the cost of what made them iconic in the first place. For marketers, that tension is especially visible during seasonal campaigns, where commercial expectations are high and creative shortcuts are common. Eu Yan Sang Singapore’s Mother’s Day 2026 campaign shows a different path. Instead of…

Alphabet and Meta just posted blockbuster Q1 2026 results, and one thing is clear: AI is no longer experimental. It is now the engine behind revenue growth, product adoption, and competitive positioning across digital advertising and cloud. But beneath the headline numbers, a more nuanced story is emerging. While both companies are scaling aggressively with…

Highspot introduced GTM Agent as part of its Spring Launch ’26, positioning it as a way to connect signals across deals, content, training, and buyer engagement and then turn those signals into role-specific actions for marketing, enablement, and revenue operations teams. The product expansion builds on Highspot’s existing agentic capabilities, including Deal Agent, with an…

Cemantica acquired Luminoso to deepen natural language understanding and experience analytics inside its Journey Value Management Platform (JVMP), with the goal of turning customer feedback and interaction data into more actionable journey insights. Financial terms were not disclosed, but the product direction is clear: combine journey design and orchestration with stronger text analytics to help…