Eagle Eye, a provider of AI-powered loyalty and promotions technology, has secured a substantial multi-year contract with Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the US. Wakefern will deploy Eagle Eye’s AIR platform and AI-powered personalization solutions across its banners—including ShopRite, Price Rite Marketplace, The Fresh Grocer, and others—aiming to deliver real-time, data-driven customer engagement at scale.
The program is set to go live in mid-2026 and is expected to make a material contribution to Eagle Eye’s annual recurring revenue, reflecting the growing demand for advanced loyalty and personalization in US retail.
Short on time?
Here’s a quick look at what’s inside:
- What’s the scope of the Eagle Eye–Wakefern deal?
- How Eagle Eye’s AI platform powers loyalty and personalization
- What this means for retail marketers
- Key trends in retail loyalty and personalization
What’s the scope of the Eagle Eye–Wakefern deal?
Wakefern, which operates more than 380 supermarkets across nine East Coast states, has selected Eagle Eye’s AIR platform and AI-powered solutions to support its customer loyalty programs. The contract covers all Wakefern banners and is designed to enable personalized, real-time marketing at scale.
The partnership is Eagle Eye’s fourth North American win in FY2026, following recent contracts with other major grocery and convenience retailers. The deal is expected to strengthen Eagle Eye’s position in the US, the world’s largest loyalty market.
Patrecia Meliana
How Eagle Eye’s AI platform powers loyalty and personalization
Eagle Eye’s AIR platform combines real-time data processing with AI-driven personalization to deliver 1:1 offers and promotions across digital and in-store channels. Key features include:
- Personalized challenges and promotions: AI tailors offers to individual customers based on behavior and preferences.
- Omnichannel execution: Supports seamless engagement across web, mobile, and physical stores.
- Enterprise scalability: Handles billions of personalized offers and manages hundreds of millions of loyalty wallets globally.
- API-based integration: Enables rapid deployment and connection with existing retail systems.
Eagle Eye’s technology is recognized by industry analysts and is used by leading retailers such as Tesco, Loblaw, Woolworths, and Carrefour.
What this means for retail marketers
For retail marketers, the Eagle Eye–Wakefern partnership highlights several practical opportunities:
- Accelerate personalization: Move beyond generic offers to deliver targeted, relevant promotions at scale.
- Leverage first-party data: Use real-time insights to deepen customer relationships and drive incremental sales.
- Streamline loyalty operations: Manage complex, multi-banner programs with a unified platform.
- Measure impact: Track offer performance and customer engagement across all channels.
As US grocers and retailers compete for loyalty in a crowded market, the ability to personalize at scale is becoming a key differentiator.
Key trends in retail loyalty and personalization
The Wakefern contract reflects broader trends in retail martech:
- Growth of retail media: Retailers are investing in platforms that turn loyalty and promotions into measurable marketing channels.
- First-party data infrastructure: AI-powered solutions are helping brands activate their own data for more effective engagement.
- Competitive landscape: Eagle Eye competes with providers like Capillary Technologies, Paytronix, Emarsys, and Bluecore, all focused on scalable, real-time personalization.
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