Salesforce acquires Momentum to boost conversational intelligence in Agentforce 360

Salesforce has signed a definitive agreement to acquire Momentum, a conversational insights and revenue orchestration platform. The deal is set to enhance Salesforce’s Agentforce 360 and Slackbot by enabling deeper integration of unstructured data from third-party voice and video channels, including Zoom and Google Meet.

Short on time?

Here’s a quick look at what’s inside:

What’s behind Salesforce’s acquisition of Momentum?

Salesforce, a global leader in CRM, has agreed to acquire Momentum, an AI-powered platform specializing in conversational intelligence and revenue orchestration. The acquisition is expected to close in the first quarter of Salesforce’s fiscal year 2027, pending customary closing conditions.

Momentum’s platform enables go-to-market teams to automate post-call tasks, extract insights from customer conversations, and improve sales productivity. By joining Salesforce, Momentum aims to bridge the gap between unstructured conversations and structured action, transforming meeting audio into actionable intelligence for revenue teams.

Salesforce acquires Momentum to boost conversational intelligence in Agentforce 360

How Momentum’s technology fits into Agentforce 360 and Slackbot

Momentum’s universal ingestion engine will be integrated with Salesforce’s Agentforce 360 and Slackbot, allowing these tools to capture and analyze interactions from third-party voice and video applications such as Zoom and Google Meet. This integration will provide Agentforce 360 and Slackbot with richer context from customer conversations, supporting more complex, multi-step workflows.

The move is part of Salesforce’s broader strategy to scale agentic workflows and ensure that AI-powered agents have access to the full spectrum of customer interactions. By unlocking high-fidelity unstructured data, Salesforce aims to deliver more accurate insights and drive immediate revenue impact for its customers.

What this means for marketers and revenue teams

For marketers and revenue operations teams, the acquisition signals a continued push toward AI-driven automation and intelligence in sales and customer engagement. With Momentum’s technology, Salesforce users can expect:

Enhanced visibility into customer conversations across multiple channels
Improved automation of post-call tasks and data hygiene
More actionable insights to drive revenue and optimize go-to-market strategies

Momentum’s compliance credentials, including SOC 2 Type II, GDPR, and CCPA, also support enterprise adoption in regulated industries.

What marketers should know

Conversational intelligence is becoming central to CRM: The integration of Momentum’s technology will help Salesforce customers extract more value from every customer interaction.
AI-powered automation is accelerating: Marketers and sales teams should prepare for deeper automation of workflows and more data-driven decision-making.
Competitive landscape is evolving: Salesforce’s move follows a trend of major CRM and sales tech providers acquiring conversational intelligence platforms. Competitors in this space include Gong, Chorus.ai (ZoomInfo), Clari, and Salesloft.
Data privacy and compliance remain priorities: Momentum’s compliance standards will be important for marketers operating in regulated sectors.

This article is created by AI with human assistance, powered by ContentGrow. Ready to explore content marketing automation solutions? Book a discovery call today.