Singapore has quietly become one of the most sophisticated influencer marketing ecosystems in Asia. With over 90 percent internet penetration and one of the highest social media usage rates in Southeast Asia, the country is a natural testing ground for performance-driven creator campaigns. Platforms like TikTok, Instagram, and YouTube are not just awareness channels here. They drive product discovery, brand trust, and direct conversions across e-commerce platforms such as Shopee and Lazada.
According to regional digital reports, Singapore consumers increasingly rely on social media creators for purchasing decisions, especially in beauty, tech, lifestyle, and F&B categories. TikTok in particular has shifted from entertainment platform to full-funnel commerce engine, with brands investing heavily in creator-led storytelling and live commerce. This evolution has made working with a professional influencer marketing agency Singapore brands can trust no longer optional, but strategic.
Beyond local scale, Singapore serves as a Southeast Asia headquarters for global brands entering APAC markets. Many campaigns launched in Singapore expand into Malaysia, Indonesia, and Thailand. That regional leverage is why the best influencer marketing agency Singapore offers typically operates with cross-border execution capability.
In this guide, we break down the top influencer marketing agencies in Singapore, explain what differentiates them, outline pricing benchmarks, and help you determine which partner aligns with your growth goals.
Below is our curated list of leading influencer marketing agencies in Singapore.
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Here’s a table of contents for quick access:
- Why Singapore is a key influencer marketing hub in Southeast Asia
- How we selected the top influencer marketing agencies
- Top influencer marketing agencies in Singapore
- Influencer marketing cost in Singapore
- How to choose the right influencer marketing agency in Singapore
- Frequently asked questions
Why Singapore is a key influencer marketing hub in Southeast Asia
Singapore is one of the most digitally mature markets in Asia, and that maturity directly fuels the growth of influencer marketing services Singapore brands rely on.
According to DataReportal’s Digital 2025 Singapore report, internet penetration in Singapore exceeds 96 percent, and social media penetration sits above 85 percent of the total population. The average user spends more than 2 hours daily on social platforms, with TikTok, Instagram, and YouTube ranking among the most actively used apps.
This level of digital adoption creates a highly responsive audience for creator-led campaigns. Influencer marketing is no longer limited to awareness. It plays a direct role in product discovery and purchase decisions. Statista projects that the influencer marketing market in Asia Pacific will continue double-digit annual growth, with brands shifting budgets from traditional display ads into creator partnerships.
Singapore also benefits from strong e-commerce infrastructure. According to Google, Temasek, and Bain’s e-Conomy SEA report, Southeast Asia’s digital economy continues to expand, with Singapore serving as a regional headquarters for many cross-border operations. Brands often pilot campaigns locally before scaling into Malaysia, Indonesia, Thailand, and Vietnam.Source:
This regional leverage matters. Many of the top influencer agencies Singapore hosts are not just local operators. They manage multi-market activations across Southeast Asia, working with TikTok creators in Indonesia, and Instagram influencers in Thailand.
Finally, Singapore’s regulatory clarity strengthens its position. In industries such as fintech, health, and investment, where MAS oversight requires compliance discipline, experienced influencer marketing companies Singapore provide structured briefing processes, contract management, and disclosure alignment.
For brands looking beyond a single-city activation, Singapore is not just a market. It is a strategic launchpad for Southeast Asia.
How we selected the top influencer marketing agencies
We evaluated agencies based on the following criteria:
- Campaign performance and track record
- Regional reach across Southeast Asia
- Platform specialization, including TikTok, Instagram, and YouTube
- Industry focus such as beauty, fintech, DTC, luxury, or B2B tech
- Client portfolio and case studies where publicly available
- Data-driven capabilities including analytics, attribution, and performance tracking
- Ability to integrate influencer campaigns with broader content or paid media strategy
Agencies are listed in alphabetical order and evaluated based on publicly available information, positioning, and market presence.
Top influencer marketing agencies in Singapore
AJ Marketing
AJ Marketing is one of the more regionally visible influencer marketing companies Singapore brands frequently consider for cross-border campaigns. With a strong footprint across Southeast Asia, the agency focuses on performance-led influencer marketing and digital storytelling.
Core services
- Influencer identification and outreach
- TikTok and Instagram campaign management
- YouTube KOL collaborations
- Cross-market activation
Industries served
Tech, gaming, FMCG, lifestyle, and apps.
What makes them stand out
Their strength lies in regional scalability. Brands looking to activate creators in Singapore and quickly expand into Indonesia or Thailand often use AJ Marketing as a bridge.
Best for: Regional expansion across Southeast Asia.
Brew Interactive
Brew Interactive positions itself as a digital marketing agency with strong influencer marketing services Singapore brands can integrate into performance campaigns. Rather than running influencer programs in isolation, they combine paid media, analytics, and CRM.
Core services
- Influencer marketing strategy
- Paid amplification
- Conversion tracking
- Marketing automation integration
Industries served
B2B, technology, education, and enterprise services.
What makes them stand out
Strong B2B capabilities. Not every influencer agency Singapore understands LinkedIn creators or executive branding. Brew bridges that gap.
Best for: B2B and tech brands.
Content Collision
Content Collision is a strategic communications and storytelling agency that integrates influencer marketing into broader brand, PR, and market expansion strategies. Operating across Singapore, Indonesia, Southeast Asia, and the US, the agency supports technology and education brands building credibility in competitive and often regulated markets.
The agency has executed influencer-led activations for global brands such as Alibaba Cloud, embedding creator partnerships into enterprise positioning campaigns rather than treating them as isolated social media initiatives.
Core services
- Strategic communications and narrative development
- B2B influencer marketing strategy and activation
- PR and media relations integrated with creator campaigns
- Cross-border campaign execution across Southeast Asia and the US
- Executive thought leadership and content distribution
Industries served
Technology, cloud infrastructure, SaaS, education, AI-driven platforms, and innovation-focused enterprises.
Notable work
- Influencer-led activation campaigns for Alibaba Cloud
- Strategic communications support for UD Impact, an AI-driven education and impact-focused platform
What makes them stand out
Content Collision approaches influencer marketing as a credibility and storytelling lever within a larger communications ecosystem. Campaigns are designed to align with PR narratives, funding milestones, market entry strategies, and executive visibility.
This model is particularly relevant for B2B brands where trust, authority, and regional positioning matter more than short-term engagement spikes. Instead of focusing solely on creator volume, the agency emphasizes message control, cross-channel amplification, and long-term brand equity.
Best for: Technology and education brands seeking an integrated communications partner that includes influencer marketing across Singapore and Southeast Asia.
Gushcloud
Gushcloud is one of the most established influencer marketing agencies Singapore exports globally. With offices across Asia and the US, it manages large-scale creator networks and celebrity partnerships.
Core services
- Talent management
- Influencer campaigns
- Brand partnerships
- Entertainment-led activations
Industries served
Beauty, fashion, lifestyle, and entertainment.
What makes them stand out
Strong access to premium and celebrity-level creators.
Best for: Large consumer brands seeking scale and brand awareness.
Kobe Global Technologies
Kobe focuses heavily on data analytics within influencer marketing services Singapore brands can measure clearly. The agency emphasizes ROI and performance tracking.
Core services
- Influencer analytics
- Campaign performance measurement
- Content optimization
- Paid social integration
Industries served
Retail, consumer goods, and e-commerce.
What makes them stand out
Data transparency and reporting depth.
Best for: Brands prioritizing measurable ROI.
Partipost
Partipost operates as a tech-enabled influencer platform, connecting brands with micro and nano influencers at scale. It blends marketplace efficiency with managed services.
Core services
- Micro-influencer campaigns
- Performance-based collaborations
- User-generated content sourcing
Industries served
FMCG, F&B, lifestyle, and retail.
What makes them stand out
Strong micro-influencer network and cost-efficient activations.
Best for: Brands looking for volume and community-driven campaigns.
The Smart Local Media Group
Originally a publisher, The Smart Local has evolved into a hybrid media and influencer agency Singapore brands use for integrated storytelling.
Core services
- Influencer collaborations
- Branded content
- Video production
- Social amplification
Industries served
Travel, lifestyle, food, and retail.
What makes them stand out
Owned media plus influencer reach.
Best for: Brands seeking content plus distribution.
Influencer marketing cost in Singapore
Influencer marketing costs in Singapore vary significantly depending on industry, platform, content format, and campaign objectives. Follower count alone does not determine pricing. Engagement rate, niche relevance, exclusivity terms, and usage rights often influence final rates more than audience size.
According to Influencer Marketing Hub, global average Instagram rates range from US$100 to US$500 for nano influencers and can exceed US$10,000 for celebrity-tier creators. However, Singapore pricing is often more competitive than US benchmarks, particularly for regional campaigns.
Nano influencers (1K to 10K followers)
Typically SG$100 to SG$500 per post, depending on niche and engagement quality.
Micro influencers (10K to 50K followers)
Often range between SG$500 and SG$1,500 per post. Niche industries such as finance, SaaS, or professional education may command higher rates.
Macro influencers (50K to 250K followers)
Campaign rates can range from SG$1,500 to SG$6,000 depending on deliverables, usage rights, and exclusivity clauses.
Top-tier and celebrity creators (500K+ followers)
Rates vary widely. While some may command SG$10,000 or more per campaign, others with over 1 million followers may charge below that depending on niche, engagement rate, and brand alignment.
It is not uncommon for a 1M+ follower creator in Singapore to charge between SG$1,800 and SG$3,000 for a standard activation, particularly outside luxury or celebrity verticals.
Agency management fees
Most influencer marketing agencies in Singapore charge either:
- 15 to 30 percent of total campaign budget, or
- A fixed monthly retainer for ongoing management
For a mid-sized campaign involving 10 to 20 creators, total budgets can range between SG$20,000 and SG$70,000 depending on scope, content production requirements, and paid amplification.
Brands should also factor in:
- Content usage rights
- Paid media amplification
- Creator whitelisting
- Cross-border coordination costs
How to choose the right influencer marketing agency in Singapore
Before signing with any influencer agency Singapore, ask:
- How do you measure ROI beyond vanity metrics?
- Do you provide audience demographic breakdowns?
- Can you support cross-border campaigns in Southeast Asia?
- What is your compliance process for regulated industries?
- How do you handle creator contracts and usage rights?
Red flags include vague reporting, lack of transparency in creator fees, and no clear performance benchmarks.
The best influencer marketing agency Singapore brands work with will align influencer strategy to business outcomes, not just impressions.
Frequently asked questions
How much does an influencer marketing agency cost in Singapore?
Management fees typically range from 15 to 30 percent of campaign budget or fixed monthly retainers. Total campaign costs can range from SG$10,000 for small activations to six figures for regional campaigns.
What is the best influencer marketing agency in Singapore?
There is no single best influencer marketing agency Singapore wide. The right choice depends on your industry, campaign size, and whether you need regional expansion.
Do influencer agencies work with micro influencers?
Yes. Many top influencer agencies Singapore specialize in micro and nano influencer campaigns because they often deliver higher engagement rates.
Is influencer marketing effective in Singapore?
Yes, particularly on TikTok and Instagram where engagement rates remain competitive. Singapore’s high digital penetration and strong e-commerce infrastructure make influencer campaigns performance-friendly when properly managed.
Final thoughts
Singapore’s creator economy is no longer experimental. It is structured, competitive, and increasingly performance-driven. Choosing the right influencer marketing agency Singapore offers can determine whether your campaign becomes a brand lift exercise or a measurable revenue channel.
As budgets shift toward creator-led storytelling in 2026, brands that treat influencer marketing as a strategic growth lever rather than a tactical add-on will win.
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