Kevin Hart has David Beckham’s house keys. Tom Brady is trying a skincare mask. Aryna Sabalenka has found the slushie machine. It sounds less like a Christmas commercial than the setup for a sitcom, and that is the point of SharkNinja’s new holiday film.
In “There’s No Home Like a SharkNinja Home”, Beckham leaves his home in Hart’s care and returns to find his famous friends have made themselves very comfortable. It is the latest chapter in a running comedy starring people normally seen on sports fields, stages and red carpets, here behaving like the guests who never want to leave.
Table of contents
Jump to each section:
- The house party that became an appliance ad
- Why SharkNinja is treating the spot like entertainment
- How the celebrity story connects to everyday creators
- What marketers should know about entertainment-first ads
The house party that became an appliance ad
Hart takes the house-sitting assignment seriously enough to wear Beckham’s robe, but not seriously enough to keep the house empty. He makes snacks with the Ninja Crispi Pro while Brady tries the Shark CryoGlow mask and Sabalenka pours herself a drink from the Ninja SLUSHi. Beckham, meanwhile, watches the chaos through his security cameras.
The payoff comes after a short social-media mystery. Grainy security-camera-style clips appeared before the full film, followed by videos in which the celebrities denied being at Beckham’s house. The final spot reveals how the improbable gathering began. Instead of opening with a product claim, the brand gives viewers a small question to follow: just what happened while Beckham was away?
Why SharkNinja is treating the spot like entertainment
This is not the first time Beckham and Hart have played neighbors for the appliance maker. The pair starred in SharkNinja’s “Neighbors” digital series, which began in 2025. Bringing them back for the holidays lets the new commercial feel like another episode rather than a completely unrelated celebrity endorsement.
In an interview with Digiday, SharkNinja senior vice president of global brand and partnerships Laura Dyer explained that the brand wants people to share and talk about the ad. The teaser sequence was deliberately brief, leading into the full spot and then a wider television and local-ambassador rollout in markets including Italy, France and Germany.
That idea is simple but demanding. Recognizable celebrities may get someone to stop scrolling once. A running joke, a familiar character dynamic and a reveal give them a reason to stay with the story. The cast works because each person has something to do, not merely a face to lend.
How the celebrity story connects to everyday creators
Of course, this is still a commercial for household products. The appliances are not hidden in a background shot. They give the actors their comic business: Hart cooks, Brady experiments with a beauty gadget and Sabalenka goes straight for a frozen drink.
Dyer summed up the balance in Digiday: “The product is always the hero.” That is the commercial discipline behind the humor. Viewers are invited into the joke, but they also see where a product fits into the house and what it does. The brand’s site then presents holiday shopping choices linked to its ambassadors.
The famous neighbors are only one side of SharkNinja’s content strategy. Its First Fans and SharkNinja Storytellers programs encourage employees and customers to share their own use of the products, with possible perks or commissions. Dyer said creators would also be seeded with the holiday campaign during the season.
19 billion-plus impressions across more than 200,000 brand and creator posts, alongside more than 500,000 pieces of user-generated content mentioning the brands, according to SharkNinja’s 2026 figures. These are brand-wide totals, not performance results for this holiday campaign.
It is an interesting division of labor. Celebrities can make a Christmas ad feel like a show, while everyday creators can show what the same appliances look like during actual meals, cleaning routines and beauty sessions. Neither role needs to replace the other.
What marketers should know about entertainment-first ads
Holiday advertising keeps finding ways to borrow from entertainment. Target, for example, puts D’Arcy Carden in charge of a fictional gift-selection academy. SharkNinja takes a different route by bringing back recognizable characters from its own ongoing series. Both make a familiar shopping problem the starting point for comedy.
- Give the famous face a role. Hart is not standing beside a vacuum. He is the friend trusted with a house who promptly makes it everyone’s hangout. That role gives the audience a reason to watch him use the product.
- Make the teaser lead somewhere. The staged security footage and denial videos are a setup, not the whole campaign. The final film answers the question and lets the joke land.
- Keep useful product details inside the story. The Crispi Pro, CryoGlow and SLUSHi each have a clear reason to appear. The product demonstration becomes an action a character would plausibly take in that setting.
- Connect celebrity attention to ordinary usage. A polished film and a customer recipe video do different jobs. SharkNinja’s creator programs give the campaign a route into more practical, less scripted content.
What is not yet known is whether this particular holiday film will lead to more purchases or stronger brand recall. SharkNinja has not released those results, and company-wide social impressions cannot stand in for them.
Still, the strategy is legible. The brand is not asking viewers to care about an appliance because a celebrity endorses it. It is asking them to enjoy a little story in which that appliance naturally becomes part of the joke.
