KFC has turned the sounds of sipping, slurping and drinking into the soundtrack for its newest product launch. Its KWENCH by KFC range takes center stage in a colorful music video where the beverages are not simply props. They supply the music.
Created by agency Special, the Australian campaign, titled “It’s All You Can Drink About,” recreates “Can’t Get You Out of My Head” using sounds recorded from actual drinks. The launch introduces a permanent specialty beverage sub-brand, rather than a short-lived menu promotion.
In this article: The new KWENCH drinks, the sound-built music video, and what the launch means for KFC.
Eleven drinks across four families
KWENCH debuts with 11 flavors organized into Krunch Shakes, Boba Refreshers, Sparkling Lemonades and Frozen Spiders. Examples include Sparkling Raspberry Lemonade, Watermelon Boba Refresher, Caramel Krunch Shake and Chocolate Krunch Shake.
The lineup gives KFC a drinks identity separate from its chicken menu. Colorful refreshers, textured shakes and frozen treats create the visual variety needed for a campaign built around how the products look, move and sound.
A pop hit made from sips and slurps
Directed by Leilani Croucher of Revolver, the launch film puts KWENCH drinks at the center of a bright, surreal music-video world. Rumble Studios recorded and sampled sounds of the real beverages to recreate the global pop hit, making drinking part of the creative execution.
That production choice ties the music directly to the product. Instead of using a familiar song merely as background, the campaign makes the beverage experience the instrument, giving viewers a sensory reason to remember the new range.
KFC wants to become a drinks destination
The campaign began rolling out across Australia on November 3, 2026, with film, cinema, outdoor, social, earned and digital placements. KFC says further activity is planned throughout the Australian summer.
Marketing director Holly McCarthy described KWENCH as a permanent sub-brand intended to attract new customers while giving existing KFC fans another reason to visit. Special’s creative leaders Tom Martin and Jules Schreiber framed the music-video idea as a way to keep the drinks at the heart of every frame.
The press release cites Dentsu research from October 2026 indicating that 70% of consumers say beverage choices reflect their identity or mood, alongside a 2022 NielsenIQ and CGA report finding that 40% enjoy experimenting with new drinks. These are category insights cited by the campaign, not measured results of KWENCH.
What marketers can learn from KFC’s drink-made music
KWENCH illustrates a product-first creative principle: make a product’s own physical properties carry the entertainment. Here, sounds of consumption become a recognizable cultural reference, while the drinks themselves remain visually central.
For a restaurant brand entering a crowded beverage category, that approach gives the new range an identity beyond its parent menu. Whether it drives trial or repeat purchases remains unproven, as KFC has not disclosed campaign performance or sales figures.
Source: KFC Australia and Special press release, November 5, 2026, and Campaign Brief, November 5, 2026.
