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Here is the number every brand should read before signing their next creator: 37.2%. That is the share of influencer followers that show signs of being fake, purchased, or inauthentic, according to the SociaVault 2026 State of Influencer Fraud report, which analyzed 100,000 accounts across Instagram and TikTok using a 12-indicator fraud scoring methodology. The…

Pacvue is stepping deeper into the AI agent race with a new tool designed to simplify how marketers manage and optimize ecommerce ad campaigns. The move signals a growing shift from dashboards and manual workflows toward autonomous systems that can both analyze and act on performance data. This article explores what Pacvue Agent actually does,…

WellnessLiving has launched Marketing Suite, a built-in marketing automation system that combines email, SMS, and AI-generated content for fitness, wellness, and beauty businesses. The release targets a familiar SMB constraint: retention and follow-up often depend on manual effort and disconnected tools. WellnessLiving is positioning native automation, triggered by booking and membership behavior, as a way…

Traffic is dropping across the board, and not because teams stopped doing SEO “right.” Rankings can hold steady while clicks quietly disappear. AI Overviews and answer engines are reshaping how users interact with search, and the impact is already measurable. This article explores what content still works in the age of AI search, and more…

Chord has raised $7 million to support its context platform for AI-driven commerce, focused on unifying commerce and customer data from multiple systems into a layer that can be used for analysis and activation. The round adds to prior publicly reported funding, bringing total publicly reported capital to about $31.5 million. The update signals continued…

Claritas Rx has launched a Patient Services Omnichannel CRM aimed at reducing workflow fragmentation across hubs, specialty pharmacies, field teams, and internal case managers supporting rare and complex disease patients. The product focus is less about “marketing CRM” and more about operational coordination: unifying patient-level data, partner interactions, communications, and analytics so manufacturers can spot…

There is a number that has done a lot of damage to B2B influencer marketing budgets: US$5.78. That is the average return per US$1 spent on influencer marketing, widely cited across the industry and sourced from the Influencer Marketing Hub 2026 Benchmark Report. CMOs quote it in QBRs. Agency decks lead with it. And it…

Netomi has received an investment from Accenture to accelerate enterprise adoption of agentic AI for customer experience, with Accenture planning to integrate Netomi’s platform into customer service transformation work. The move is notable for CX and CRM leaders because services firms increasingly shape which agentic platforms get deployed at scale, especially when deployments require integrations,…

ContractorHUB says it has secured a strategic investment from Webrunner Media alongside a partnership focused on building more connected “end-to-end growth infrastructure” for contractors, spanning customer acquisition through operational execution. For home services marketers, the announcement reflects a familiar operational gap: lead generation performance is often measured separately from scheduling, job delivery, and margin outcomes,…

Appier says it has integrated new “AI self-awareness” research capabilities across its Ad Cloud, Personalization Cloud, and Data Cloud to help enterprise users reduce operational risk from overconfident AI outputs. The update matters for marketing and CX teams because agentic workflows increasingly sit in the middle of segmentation, personalization, and campaign decisioning, where hallucinations or…