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Nutella did not launch a campaign. It did not sponsor a mission. Yet it ended up owning one of the most talked-about brand moments tied to NASA’s Artemis II livestream. View this post on Instagram A post shared by Nutella (@nutella) This article explores how a floating jar inside a spacecraft triggered a massive spike…

Levanta has acquired Perch+, bringing an Amazon-seller-first affiliate network into Levanta’s broader affiliate and creator marketplace. The deal adds supply on both sides of the marketplace: more sellers and offers for creators to promote, and more affiliate and creator demand for Amazon brands looking to scale performance-led partnerships across channels. Short on time? Here’s a…

UNIQLO is taking its LifeWear philosophy into a new environment, moving beyond stores and digital campaigns into cultural institutions. Its latest collaboration with the Asian Civilisations Museum (ACM) in Singapore signals a growing shift toward experiential, context-driven marketing that blends commerce with culture. This article explores how UNIQLO’s museum pop-up strategy works, what it says…

Swoogo has launched a native Model Context Protocol (MCP) server designed to let event teams connect live event data to external AI tools, including Claude, ChatGPT, Gemini, Lovable, Replit, and Cursor. Instead of limiting AI features to what is built inside the event platform, the MCP approach aims to make event registration and attendance data…

B2B software discovery is undergoing a structural reset. A new Software Finder study shows that buyers are no longer starting their journey on aggregator sites. Instead, they begin with Google or AI tools, bypassing traditional category pages entirely. This article explores how that shift is impacting traffic, why AI visibility does not translate into growth,…

Optimove has signed an agreement to acquire Smartico, a gamification-led CRM marketing platform for iGaming operators, with the transaction expected to close in the coming weeks. Notably, both companies say they will continue operating as fully independent businesses, each keeping its own brand, team, product strategy, roadmap, and go-to-market approach, with Smartico’s founders retaining decision-making…

Lenovo is making a calculated move to bring its AI narrative to a global stage, and it is doing so through one of football’s most recognizable figures. By partnering with David Beckham, the company is positioning its AI capabilities not just as enterprise tools, but as something tangible, visible, and culturally relevant. This article explores…

Mountaingate Capital has acquired UpSwell Marketing, a direct response marketing platform focused on measurable customer acquisition for location-based service businesses. For marketers in recurring-use local services, the headline is not a new channel. It is continued investment in closed-loop attribution across offline and digital campaigns, and a push to scale a vertical-focused performance model with…

ZeroToOne.AI has acquired GroundTruth as it looks to broaden its predictive behavioral intelligence offering for enterprise marketing and decisioning. The deal links two adjacent parts of the data-to-activation stack: AI-driven prediction of intent and behavior, and location-informed ad targeting and measurement. For marketers, the practical question is whether the combined capabilities improve planning accuracy, audience…

Connect by Live Nation’s latest Love Song 2026 study offers a sharp look at how Gen Z is navigating culture in an increasingly fragmented digital world. The headline insight is clear: this generation is pulling back from passive consumption and leaning into experiences that feel real, shared, and emotionally meaningful. This article explores what the…