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Netflix is bringing its record-breaking animated film KPop Demon Hunters to the toy aisles, announcing that both Mattel and Hasbro will serve as co-master toy licensees starting in 2026. The move signals Netflix’s growing ambition to build multi-channel franchises from its original content. This article explores the strategy behind the licensing play, why it matters…

Amazon is on a mission to turn brand advertising into a performance channel, and it’s picked Australia as its proving ground. With five million Prime Video viewers, strong advertiser retention, and AI tools linking entertainment to shopping behavior, the company is pitching itself as the rare player that can merge scale, data, and accountability in…

Football icon Lionel Messi is back in the global spotlight—but not for his footwork. This time, it’s his signature scent doing the talking. Game On Product Group just launched MESSI Platinum, the newest edition in its fragrance lineup, with a bold new campaign powered by AI, 3D VFX, and cinematic storytelling. The integrated campaign, developed…

OpenAI has rolled out Atlas, an enterprise-focused toolset designed to help organizations build, manage, and scale internal GPTs. While the company is best known for ChatGPT, Atlas brings a more structured, team-oriented offering into the mix — targeting use cases across brand research, internal content ops, knowledge management, and communication workflows. This article explores what…

The transition from military service to a civilian career is often a difficult stage in a veteran’s life. Of course, the technical skills, discipline, and leadership qualities acquired during service are highly valued by employers. But you need to know how to present them correctly in a civilian context. LinkedIn today is not just an…

In the digital product landscape, marketing Software as a Service (SaaS) solutions requires a different approach compared to physical goods. The unique challenge with SaaS lies not in its intangibility, but in conveying the practical value and application of software that operates primarily in a digital space. For marketers, this means leveraging innovative strategies to…

As the United States is on the verge of creating a new national privacy law similar to the European Union’s General Data Protection Regulation (GDPR), it’s high time for businesses and marketers to start paying more attention to data and how it impacts consumer privacy. What is the GDPR? Established in 2018, the GDPR is…

AI-generated models are no longer a future concept. They are now front and center in high-profile fashion campaigns. But as artificial visuals grow more advanced, marketers are facing new pressure to choose between cost-saving automation and authentic human storytelling. When US Vogue’s August 2025 issue featured a fictional Guess model with exaggerated features, the backlash…

Frozen food meets cinematic drama in McCain’s latest campaign, which taps into Bollywood’s vibrant storytelling tradition to promote its new globally inspired snacks. The brand just launched two South Asian-style products: Masala Fries and Chili Garlic Potato Bites. Both are now available in Canada under McCain’s new “Flavours of the world” portfolio. But the bigger…

Apple has launched a new global campaign for Mac titled “Great ideas start on Mac”, highlighting creators across disciplines and positioning the Mac as the starting point for world-changing ideas. But the bigger story lies in the voice behind the narration. The spot features the final collaboration with Jane Goodall, who passed away earlier this…