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B2B buyers in Asia-Pacific are speeding up their purchase journeys, connecting with vendors earlier, and making decisions faster than they did just a year ago. That’s one of the standout takeaways from Green Hat and 6sense’s 2025 APAC B2B Buyer Journey Research Report. Based on insights from 632 organizations across the region, the report outlines…

Bad days happen, and today might just be that day.  A PR crisis can strike from anywhere — a viral social media post, a product issue, or even a comment from an executive. When a crisis hits, the first 24 hours are critical. How you respond will determine the extent of the damage.  This guide…

A martech stack, short for marketing technology stack, refers to the collection of technology-based tools that marketers use to plan, execute, and measure their marketing campaigns. This ensemble of software can range from email marketing platforms, CRM systems, analytics tools, to social media management apps, each playing a crucial role in the seamless execution of…

Salesforce just pulled back the curtain on its most ambitious AI upgrade yet: Agentforce 360. Billed as a platform to close the “agentic divide” between humans and AI agents, it marks a turning point in how the company envisions productivity, marketing, and CX at scale. Unveiled at Dreamforce 2025 in San Francisco, Agentforce 360 is…

At Salesforce’s Dreamforce 2025, PepsiCo made one of the boldest AI declarations yet: by the end of 2026, the global brand plans to be fully “agentic AI-first” across every part of its business. Translation for marketers? AI isn’t just for chatbots or ad targeting anymore—it’s becoming core to how enterprise strategy, operations, and innovation are…

As AI becomes habitual and short-form drama content goes global, advertisers are finding cost-efficient user acquisition beyond Google and Apple 2025 is closing with a signal shift in mobile growth, according to a new report from Mintegral. The global advertising platform unveiled its latest APAC insights, spotlighting three emerging trends that could reshape how marketers…

The communications landscape has fundamentally transformed in recent years, driven by data analytics, artificial intelligence, and an unprecedented volume of digital content. PR professionals now operate in an environment where every campaign, every message, and every media interaction can be measured, analyzed, and optimized for maximum impact. Yet despite these technological advances, many organizations still…

Microsoft just launched a limited-edition Crocs bundle to mark its 50th anniversary, tapping deep into 2000s nostalgia with references to Windows XP, Clippy, Internet Explorer, and even the Recycle Bin. The collaboration pairs custom Crocs with Jibbitz charms and a Bliss-themed drawstring bag, turning one of the most recognizable desktop wallpapers into a fashion statement.…

Lay’s just peeled back the layers of its identity, unveiling the biggest brand redesign in its nearly 100-year history. This rebrand is not just a visual upgrade. It is a strategic move to reframe the narrative around real ingredients and where they come from. This article explores how Lay’s is reconnecting with its roots, what…

AI adoption is surging, but trust still lags. That’s the top-line insight from Qualtrics’ newly released 2026 Consumer Experience Trends Report, which surveyed over 20,000 consumers across 14 countries. The report confirms what many CX leaders have suspected: most businesses are deploying AI to save costs, not improve experiences, and customers can tell. One in…