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Dermal Therapy is betting that the most persuasive skincare claim in 2025 is also the least fancy: “it works.” The phrase is so blunt it reads like a comment-section verdict, which is exactly why it travels well across platforms and into real life. Dermal Therapy shared the thinking behind the campaign in an official campaign…

Dermal Therapy is extending its “It Works” campaign into a 2025 update that increases the scale of its influencer and out-of-home push, including 550+ billboards and transit placements. The brand’s framing is simple: in therapeutic skincare, “works” is the core purchase criterion. The strategy is to treat proof of efficacy as the message, and media…

PR teams are being pulled into a strange bargain. Newsrooms need their inputs more than ever, but the same newsrooms are becoming less forgiving of weak, generic, or AI-flattened outreach. That tension changes the job of media relations. The durable advantage is no longer the ability to send a faster pitch or generate a cleaner…

Meta is asking marketers and investors to accept a more expensive version of AI-powered advertising. Its latest earnings showed strong ad momentum, but also raised a harder question: how much infrastructure does a platform need to keep improving campaign performance? The company framed artificial intelligence as a direct contributor to ad monetization, especially through Advantage+,…

Ruder Finn has been selected as Wendy’s North American communications agency of record following a competitive review, adding a large restaurant brand to the independent agency’s consumer and reputation portfolio. Agnostic, Ruder Finn’s strategic partner in Canada, will support Wendy’s communications in that market. The brief is not a narrow media relations assignment. Wendy’s said…

Spider-Man is the kind of franchise that turns everyday objects into collector-coded icons, from suits to sneakers to anything that looks like it belongs in the Spider-Verse. So when a new Spider-Man chapter hits cinemas, fans are already primed to notice the details that feel “in-universe”, including what Peter Parker is driving, riding in, or…

RevenueCat outlined a practical framework for deciding when to raise a subscription app’s minimum iOS requirement, using a mix of Apple adoption data and cross-app subscriber behavior. The details were laid out in the company’s official post. The central tension is not technical purity versus “support everyone.” It is a compounding growth trade: every blocked…

A fact sheet gives journalists, stakeholders, and internal teams the verified facts they need without making them hunt through a press release, deck, website, or spokesperson notes. For PR teams, it is the proof layer that keeps a story accurate when someone else summarizes it. That matters when earned media has to work across more…

Seeing Spider-Man pop up in unexpected places is basically part of the fandom at this point. The character lives in that sweet spot of global recognition and internet-level rewatchability, where even a small new detail can trigger a whole new round of screenshots, Easter-egg hunting, and “did you notice that?” chatter. That’s the energy BMW…

Regan Communications Group is entering a new operating phase as founder George Regan steps back from day-to-day management of the Boston-based public relations firm. Regan will remain chairman, while Christian Nakkashian has been promoted to president of operations. The move is not a sale, merger, or rebrand. It is still a meaningful succession signal for…