Author: admin

Influencer marketing is getting its Moneyball moment, and CreatorDB wants to lead it. The Taipei- and Los Angeles-based startup just closed a US$4.67 million Series A to scale its AI and data stack, launch self-serve software, and expand operations in the US. This article explores the funding, why the company thinks the creator “middle class”…

The Magnum Ice Cream Company (TMICC) is preparing to go solo. Following its demerger from Unilever, TMICC is expected to list publicly in Amsterdam, London, and New York by mid-November. The move will create the world’s only pure-play listed ice cream company, a rare carve-out in a food industry dominated by conglomerates. For brands and…

Netflix is cracking open the doors to programmatic advertising, and Amazon Ads is holding the keys. Starting Q4 2025, advertisers using Amazon’s demand-side platform (DSP) will gain direct programmatic access to Netflix’s ad-supported tier across 11 major markets including the United States, United Kingdom, Germany, Japan, Australia, and more. The move marks a significant shift…

Sephora is leaning into inclusivity with a campaign that goes beyond product marketing and into brand values, centered on individuality, cultural nuance, and self-expression. Its latest effort, The Perfect Shade For You, is now live across 10 countries in Asia Pacific, including Australia, India, and Indonesia. This article explores how the campaign taps into consumer…

What does it take to grab and hold consumer attention in today’s fragmented media environment? YouGov’s latest Advertiser Impact Q2 2025 report offers a clear snapshot. It reveals the brands with the biggest jumps in Ad Awareness across Australia, India, Indonesia, Singapore, and Thailand. Global giants like Amazon and Coca-Cola made the list, but so…

Uber Eats just took home an Emmy, but the real win might be what the campaign reveals about smart, culturally tuned advertising in 2024. This article explores why the Emmy-winning Uber Eats ad starring Succession’s Brian Cox resonated with both viewers and voters. It also breaks down what marketers can take away from its blend…

Ray-Ban is pushing deeper into youth culture with its latest campaign, “Ray-Ban.EXE,” launched in Seoul on September 4. The project marks a notable shift for the iconic eyewear brand, tapping into Korean pop culture, webtoons, and tech-fueled storytelling to resonate with a global Gen Z audience. This article explores how Ray-Ban.EXE positions the brand at…

The Starbucks Frappuccino wasn’t just another drink launch. When it debuted in 1995, it was a calculated bet on indulgence, seasonal flair, and youth culture. Thirty years later, it’s not only still around but has become shorthand for self-expression and cultural relevance. This article explores how the Frappuccino moved from a summer experiment into a…

Nike is back to asking big questions, this time turning its legendary “Just do it” tagline on its head. With its latest campaign, “Why do it?”, the sportswear giant reintroduces a brand message that’s less about action and more about introspection. This article explores how the “Why do it?” campaign reframes motivation for a new…

Bose is rewriting how it wants to be heard. With the debut of its first-ever brand anthem, the audio company is moving past product specs and into emotional territory. Its new campaign, Music deserves Bose, aims to elevate Bose from a premium audio brand to a cultural essential by showing that sound doesn’t just enhance…