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Hiring is one of the most expensive, high-stakes decisions a marketing team can make. Yet too often, teams hire reactively—chasing growth, trends, or a vague sense of being too busy. But what if the right time to hire isn’t when you’re feeling busy, but only when you’re hitting real business limits? That’s the approach taken…

OpenAI’s latest move in the generative AI arms race is all about speed, precision, and creative control. The company just dropped GPT Image 1.5, its newest image generation model, which brings a significant upgrade for anyone using ChatGPT for visual content creation. This article explores how GPT Image 1.5 stacks up against Google’s latest image…

The AI-powered fashion game just changed again. Google has announced a major upgrade to its virtual try-on tool. Users can now generate a full-body digital model of themselves using only a selfie. No full-body photo required. With this launch, Google is doubling down on AI to improve ecommerce conversion and discovery. The update is now…

Creativity doesn’t happen in a vacuum. In 2025, marketers and designers are turning to tech brands, pop stars, and short-form content for their next big idea. A new survey from Adobe Express asked 335 creative professionals across the United States about what’s fueling their content. From brand identity overhauls to aesthetic trends, the findings show…

A surprising new alliance between The Walt Disney Company and OpenAI is putting generative AI at the heart of mainstream entertainment. As part of a three-year licensing deal, Disney will allow OpenAI’s text-to-video tool Sora to use over 200 of its iconic characters including Mickey Mouse, Darth Vader, and Iron Man for user-generated content. In…

A bipartisan group of U.S. attorneys general has issued a stark warning to some of the biggest names in AI, urging immediate changes to how generative AI models handle psychologically sensitive content. The letter targets 13 major companies including Microsoft, OpenAI, Google, Meta, and Apple, calling on them to fix what the AGs describe as…

Spotify is testing a new way for users to steer the algorithm, and it’s a notable moment for digital personalization. Dubbed “Prompted Playlists,” the feature is now in beta for Premium users in New Zealand, with plans to expand. This article explores how Spotify’s Prompted Playlists work, why they matter for personalization, and what marketers…

Google is once again weaving AI deeper into the news experience. This time, it is testing AI-powered article overviews on select publishers’ Google News pages. The company says this new pilot is part of a broader effort to “drive more engaged audiences” through experimental features that provide users with more context before clicking through. Unlike…

AI startup Tavus has relaunched its AI-powered Santa Claus avatar, an interactive, video-enabled chatbot designed to simulate conversations with Saint Nick. Powered by Tavus’ proprietary PAL (Personalized AI Loop) technology, the 2025 edition of AI Santa brings notable improvements in emotional intelligence, facial recognition, and memory. But what starts as a novel family interaction may…

OpenAI’s ChatGPT has officially topped Apple’s list of most downloaded free iPhone apps in the US for 2025, beating out heavyweights like Google, TikTok, and WhatsApp. That alone signals a sharp turn in how US consumers are choosing to interact with the internet. In a space once dominated by social platforms and utility apps, an…