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After more than a decade off the global marketing stage, Ford Motor Company is making a brand-wide comeback. The automaker has launched “Ready set Ford”, its first global campaign in over 15 years, aiming to modernize its positioning and reconnect with a new generation of drivers. The campaign signals a deliberate shift in strategy for…

Alternative social networks are no longer fringe players. As users grow increasingly disillusioned with traditional platforms like X (formerly Twitter), attention is shifting to new entrants. Many of these are backed by major tech companies or fueled by decentralized, open-source ideals. This article explores Meltwater’s latest analysis of media mentions across these platforms from January…

Mongolia is making a bold bid for global attention, and it’s doing it with cinema. A new three-minute film titled Go Mongolia, developed by Edelman, is taking center stage as part of a high-production push to reframe the country’s image internationally. Streaming now on global news outlets and digital platforms, the film elevates Mongolia’s vast…

Audi’s future Formula 1 team is already racing ahead in brand positioning. Ahead of its 2026 grid debut, the automaker has signed a multi-year partnership with adidas, naming the sportswear giant as its official apparel partner. This article explores what the tie-up means for both brands, how it fits into the broader trend of lifestyle-driven…

Anime has long been Japan’s most beloved cultural export. But across Southeast Asia, it’s no longer just imported fandom. It’s a living, evolving medium shaped by local creators, hybrid aesthetics, and emotionally invested communities. For marketers, this shift is more than a trend. It’s a wake-up call to stop treating anime as visual garnish and…

Serial entrepreneur Benjamin Zenou believes most agencies are approaching AI backwards. Instead of automating tasks, they should be systematizing the expertise that makes them unique in the first place. A year and a half ago, Benjamin Zenou and co-founder Jonathan Moraly sat down and asked themselves a hard question: “If everyone has access to all…

YouTube ads are the most common way for creators to earn money. But they are not always reliable. Sometimes, ads don’t pay much, and earnings can go up and down. Because of this, many creators look for other ways to make money. Some even combine YouTube income with side hustles, like using apps to earn…

Independent adtech company PubMatic is taking Google to court, accusing the tech giant of monopolistic behavior that it claims has stifled fair competition in the digital advertising market. The lawsuit, filed in the US District Court for the Eastern District of Virginia, aims to hold Google accountable for anticompetitive practices that PubMatic says have harmed…

Viral trends may drive clicks, but they’re also driving marketers to the brink. In a new study from Adobe Express, 270 marketers shared what it really feels like to chase engagement in a world where content must be timely, witty, and brand-safe. Often, all at once. From FOMO-driven posts to burnout and AI-generated shortcuts, the…

Tinder is leaning deeper into cultural marketing with its latest Japan activation: a symbolic “breakup shrine” that helps users cut ties, romantic or otherwise, and open themselves to new connections. Inspired by traditional Japanese rituals like enkiri (cutting ties) and otakiage (ceremonial burning), the initiative puts emotional closure at the center of its Gen Z-focused…