Author: admin

Marketing for plumbing rarely fails because ads are bad. It fails when the path from lead to paid job is messy. A campaign can drive calls from Google Business Profile, Local Services Ads, and marketplaces, yet ROI still looks weak when follow-up is slow, scheduling changes are handled manually, and quotes arrive after the prospect…

The ecommerce playbook of the last decade has been simple: be everywhere. But VML’s Future Shopper 2025 report reveals a strategic shift that should make marketers pause. Shoppers still want connected experiences — but they’re increasingly frustrated when brands try to do too much and fail to do it well. This article breaks down why…

While generative tools like ChatGPT have captured headlines, the bigger story in VML’s Future Shopper 2025 report is that shoppers aren’t just passively using AI — they’re beginning to delegate decisions to it. For marketers and retail decision-makers, it’s no longer enough to treat AI as an internal efficiency tool. It’s time to think of…

It’s not every day a fictional British villain becomes a symbol of prosperity in Chinese households—but that’s exactly what’s happening with Draco Malfoy. This article explores how the Harry Potter character’s name took on a lucky twist in Mandarin and why marketers should pay attention to this viral, culturally-rooted trend during the most lucrative holiday…

As growth pressure intensifies across APAC, TikTok is making a strategic case for why brands should shift their budgets from glossy ads to real, creator-driven content. In its new whitepaper The Art and Science of Authenticity, TikTok and Accenture estimate that creator-led commercial activity in the region will reach US$1.2 trillion by 2030, up from…

In a move that underscores its growing focus on efficiency and AI-driven innovation, Amazon has announced a sweeping round of job cuts impacting approximately 16,000 employees globally. The update first seen in Reuters comes hot on the heels of an internal communications blunder, which inadvertently revealed the layoffs before official confirmation. This article explores the…

After a record-breaking debut in October, OpenAI’s AI video app Sora is facing a harsh cooldown. The app, which many once dubbed the “TikTok of AI,” has seen a sharp decline in both installs and in-app revenue just months after launch. For marketers watching the intersection of generative AI and consumer engagement, Sora’s trajectory offers…

Xnurta, an agentic AI-powered ad management platform, has announced a strategic partnership with Front Row, a global eCommerce accelerator and marketing agency. The collaboration aims to help brands accelerate AI-driven Amazon advertising and retail media performance across the US, EU, and beyond. As Amazon’s marketplace continues to expand—especially in Europe—brands face growing competition and operational…

Aligned, a sales tech company based in Tel Aviv, has launched the AI Deal Workspace—a new buyer-facing platform designed to address the long-standing challenge of deal execution in B2B sales. The solution aims to bridge the gap between CRM systems and actual buyer engagement, providing sales and customer success teams with an AI-powered environment to…

Guideline, a provider of advertising data and media plan management technology, has announced the launch of its AI Factory—an innovation engine designed to accelerate the development and deployment of AI-driven solutions for ad intelligence and media planning. The initiative aims to help media professionals move faster from data to actionable insights, streamlining workflows and unlocking…