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What do you do when your CEO becomes the internet’s favorite meme for all the wrong reasons? That’s the question Astronomer, a US-based data workflow startup, had to answer after a viral kiss cam moment at a Coldplay concert put its leadership team in the spotlight. The now infamous clip, showing CEO Andy Byron and…

The days of champagne-soaked indulgence as the pinnacle of luxury travel may be fading—at least in Asia Pacific. A new report, titled “The international traveller” , from Marriott International’s Luxury Group reveals a major shift: 90% of high-net-worth travellers in the region now book with wellness in mind. Based on responses from 1,750 affluent individuals…

Sprite is not just selling soda this summer, it’s selling a state of mind. As temperatures spike across Southeast Asia and the South Pacific, the Coca-Cola-owned brand is rolling out a high-touch, high-energy campaign that positions Sprite as the go-to reset for heat, hustle, and hyperactivity. This article explores how Sprite’s 2025 summer push retools…

B2B marketing just got a lot less boring in Southeast Asia—thanks to a fiery sambal seller named Aunty M. Google Southeast Asia has launched Marketing Unfiltered with Aunty M, its first creator-led YouTube series aimed at demystifying its advertising tools. The campaign leans on comedy, cultural insight, and character storytelling to connect with marketers and…

In an age where attention spans are short and brand-switching is easy, Southeast Asian brands are quietly rewriting the rulebook on loyalty—and they’re doing it with plushies. Yes, those soft, huggable toys once relegated to carnival booths and toy aisles are now front and center in multi-market marketing campaigns. Brands like Milo Singapore, Pizza Hut,…

Xiaohongshu, China’s influential lifestyle platform known internationally as RED, is leaning hard into a new identity: “Your Lifestyle Interest Community.” Previously positioned as “Your Lifestyle Guide”—where users discovered beauty routines, travel tips, and product recommendations—RED is now signaling a shift toward community-driven discovery. That’s more than a slogan—it’s a signal that RED wants to reshape…

Google’s search experience is going through its most significant shift in years. In June 2025, the company expanded its AI Mode to all U.S. users, quietly altering how results are gathered, ranked, and displayed. Unlike classic Google Search, where ranking was largely keyword-driven, AI Mode is designed to generate summarized answers that often don’t show…

A new mid-year forecast pegs global ad revenue at US$1.08 trillion for 2025, with growth now expected to land at 6%—down from the earlier 7.7% projection. While the numbers still show momentum, economic uncertainty and geopolitical friction are starting to drag on advertiser optimism. The Mid-Year Global Advertising Forecast for 2025 from WPP Media and…

YouTube is making moves to clean up the monetised side of its platform. Starting 15 July 2025, the video giant will roll out a revised monetisation policy targeting what it calls “mass-produced or repetitive content.” This includes a clearer definition of “inauthentic” videos—something that’s long been a grey area for creators trying to stay in…

Standard Chartered has launched a new branded content series, WealthNOW, in partnership with BBC Storyworks commercial production. But unlike typical wealth campaigns that hinge on numbers and charts, this one prioritizes something less tangible—and arguably more powerful: human emotion. I am delighted to share our new three-part global content series, WealthNOW, produced for us by…