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The Starbucks Frappuccino wasn’t just another drink launch. When it debuted in 1995, it was a calculated bet on indulgence, seasonal flair, and youth culture. Thirty years later, it’s not only still around but has become shorthand for self-expression and cultural relevance. This article explores how the Frappuccino moved from a summer experiment into a…

Nike is back to asking big questions, this time turning its legendary “Just do it” tagline on its head. With its latest campaign, “Why do it?”, the sportswear giant reintroduces a brand message that’s less about action and more about introspection. This article explores how the “Why do it?” campaign reframes motivation for a new…

Bose is rewriting how it wants to be heard. With the debut of its first-ever brand anthem, the audio company is moving past product specs and into emotional territory. Its new campaign, Music deserves Bose, aims to elevate Bose from a premium audio brand to a cultural essential by showing that sound doesn’t just enhance…

Generative AI isn’t just helping marketers write copies or tweak ad headlines. It’s now influencing what people buy and why they switch brands. A new study from Adobe Express reveals how AI-generated product recommendations are directly impacting lead generation, revenue contribution, and consumer behavior. The survey results, which include insights from 503 business leaders and…

This summer, Love Island USA wasn’t just a guilty pleasure. It was a full-blown cultural moment. While most reality shows fade into the background noise of streaming, season 7 of the American spin on the UK hit grabbed headlines, spiked group chats, and dominated social media from June 3 to July 13. But what really…

Roblox wants players to do more than just play games—it wants them to clip, remix, and share them. The platform’s new tool, Moments, lets users capture 30-second in-game videos, edit them with music, and share the highlights across the Roblox ecosystem. This article explores how Moments fits into Roblox’s growing push into short-form content, what…

Another major studio has stepped into the legal ring against generative AI. Warner Bros. Discovery (WBD) has filed a federal lawsuit in Los Angeles against Midjourney, accusing the AI image platform of rampant copyright infringement involving its IP portfolio, including Superman, Batman, Wonder Woman, and characters from Looney Tunes, Scooby-Doo, and Rick and Morty. The…

The Song of the Summer is supposed to be obvious. Each year, one track dominates playlists, TikToks, and radio airplay until it’s seared into collective memory. But in 2025, marketers and music fans are facing a curveball: the online conversation around summer hits is shrinking fast, while fans are digging up older songs to define…

Canva is leaning hard into storytelling in its latest brand campaign, “Put imagination to work,” which features a trilogy of fantasy-inspired short films that highlight how professionals can unlock creative superpowers through its platform. Launched in the US with support from UK creative agency Stink Studios, the campaign is a strategic pivot from typical SaaS…

Swiss sportswear brand On has partnered with Emmy-winning actress and producer Zendaya on a new global campaign called “Be every you”. The project spans a co-created sneaker, a lifestyle apparel line, and a high-concept short film designed to bring movement and identity into the same frame. This is not just a celebrity collab slapped onto…