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The enterprise AI race is gaining pace, and Snowflake just placed another hefty bet. The cloud data platform has signed a US$200 million multi-year deal with OpenAI, designed to integrate OpenAI’s models directly into Snowflake’s data infrastructure and product suite. This article explores why Snowflake is partnering with multiple top-tier AI labs, what the move…

TikTok has regained much of its daily user base in the US after a brief drop tied to privacy concerns and a data center outage. But the episode highlights lingering platform risks — and fresh opportunities for rivals like UpScrolled and Skylight Social. This article explores how TikTok’s post-ownership turbulence impacted user behavior, what it…

Evertune, a Generative Engine Optimization (GEO) and AI marketing platform, has announced new integrations with Index Exchange and The Trade Desk to enable programmatic AI retargeting campaigns. This move allows marketers to activate ads on publishers that influence AI search recommendations, connecting AI visibility intelligence with media activation. The update expands Evertune’s Partner Connect offering,…

Highspot and Seismic have announced a definitive agreement to merge, bringing together two of the leading platforms in the sales and revenue enablement space. The combined company will operate under the Seismic brand and aims to deliver a comprehensive, AI-powered platform for revenue teams navigating increasingly complex go-to-market (GTM) challenges. The transaction is subject to…

Havas has acquired a majority stake in Ctrl Digital, a Swedish consultancy specializing in measurement, analytics, and data activation. This move marks the official launch of Havas Media Network’s global technology, data, and analytics consultancy arm, CSA, in Sweden and the Nordics. The integration aims to strengthen Havas’ data-driven capabilities in the region and expand…

Front Row, a full-service e-commerce agency known for helping brands grow across digital marketplaces, has acquired performance marketing agency Socium Media. The move brings Socium’s expertise in paid search, social, SEO, and digital growth into the fold of Front Row, further strengthening its Connected Commerce platform for brands in beauty, health, wellness, and consumer packaged…

French martech provider Splio has launched its new AI-first CRM platform, integrating predictive capabilities from Tinyclues AI at the core of its offering. The company also introduced “Ask My CRM,” an AI agent designed to act as a marketing copilot, surfacing actionable insights and recommendations directly from each brand’s customer data. This move aims to help brands…

Slant, the AI-native CRM and operations hub for financial advisors, has announced that advisors have connected more than $6 billion in assets under management (AUM) just two months after launching its custodian data connections. The milestone highlights how Slant is positioning itself as a central platform for unifying client data and automating administrative work in the financial…

Tinder is betting on AI to fix a problem it helped create: swipe burnout. In a bid to re-engage users and improve match outcomes, the dating app is rolling out a new feature called Chemistry, which uses AI to understand user preferences and deliver curated matches—no swiping required. This article explores how Tinder’s AI shift…

Validity, a Boston-based leader in marketing automation and data intelligence, has announced the launch of Engage, its next-generation AI email platform. Engage is designed to help marketing teams execute campaigns with greater confidence, speed, and impact by leveraging AI agents that anticipate issues and surface actionable insights throughout the email campaign lifecycle. The launch of…