Author: admin

As the United States is on the verge of creating a new national privacy law similar to the European Union’s General Data Protection Regulation (GDPR), it’s high time for businesses and marketers to start paying more attention to data and how it impacts consumer privacy. What is the GDPR? Established in 2018, the GDPR is…

In the digital product landscape, marketing Software as a Service (SaaS) solutions requires a different approach compared to physical goods. The unique challenge with SaaS lies not in its intangibility, but in conveying the practical value and application of software that operates primarily in a digital space. For marketers, this means leveraging innovative strategies to…

AI-generated models are no longer a future concept. They are now front and center in high-profile fashion campaigns. But as artificial visuals grow more advanced, marketers are facing new pressure to choose between cost-saving automation and authentic human storytelling. When US Vogue’s August 2025 issue featured a fictional Guess model with exaggerated features, the backlash…

Frozen food meets cinematic drama in McCain’s latest campaign, which taps into Bollywood’s vibrant storytelling tradition to promote its new globally inspired snacks. The brand just launched two South Asian-style products: Masala Fries and Chili Garlic Potato Bites. Both are now available in Canada under McCain’s new “Flavours of the world” portfolio. But the bigger…

Apple has launched a new global campaign for Mac titled “Great ideas start on Mac”, highlighting creators across disciplines and positioning the Mac as the starting point for world-changing ideas. But the bigger story lies in the voice behind the narration. The spot features the final collaboration with Jane Goodall, who passed away earlier this…

Indonesia is now one of Asia-Pacific’s top breakout markets in mobile apps, according to Adjust’s Mobile App Growth Report: 2025 Edition. The country notched a growth score of 43.1, placing it right behind India (49) and well ahead of global averages. In a year marked by AI-driven targeting, soaring user acquisition costs, and ongoing privacy…

Spotify is officially getting into the generative AI race, but not in the way some might expect. Rather than launching a tool that churns out synthetic songs or voice clones, the streaming platform is aligning with some of the world’s biggest music companies to develop AI tools that prioritize artists, not replace them. Sony Music…

In a strategic move to grow its fandom beyond China, collectible lifestyle brand POP LAND has opened its first overseas pop-up in Singapore. From 15 to 26 October, the brand is staging a pastel-themed retail activation at Bugis+ Mall’s Level 2 Atrium. The setup includes exclusive merchandise, photo-ready installations, and strict entry controls. Known for…

Pokémon fans in Singapore were treated to more than just a game launch last weekend. They became part of the campaign itself. To mark the arrival of Pokémon Legends: Z-A, the brand turned Orchard Road into an interactive guessing game by bringing its iconic “Who’s that Pokémon?” quiz to life. This article explores how Pokémon…

Singapore’s Ministry of Digital Development and Information (MDDI) is taking a new and more emotionally raw approach to public health messaging. Teaming up with TBWASingapore and several government agencies, including the Ministry of Health (MOH), Health Promotion Board (HPB), and Health Sciences Authority (HSA), MDDI launched a national campaign that puts real victims at the…