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TikTok is no longer just a social media platform. It has evolved into a full-scale discovery engine that shapes how Gen Z searches, evaluates, and buys products. Gen Z does not separate entertainment, search, and shopping the way previous generations did. These behaviors now happen in the same feed, often within the same session. For…

British Airways is repositioning travel as more than just a luxury or logistics decision. In its latest campaign, the airline taps into a familiar truth for modern consumers: daily life feels increasingly overwhelming. From endless notifications to workplace stress, the brand reframes flying not as indulgence, but as necessary escape. This article explores how British…

AI may be the headline story in marketing, but data is still the limiting factor. Salesforce’s State of Marketing 2026 report makes it clear that while teams are investing heavily in AI, many are struggling to deliver meaningful results due to fragmented and incomplete customer data. This disconnect is creating a bottleneck across personalization, engagement,…

Keynes has secured a $40 million minority investment from Volition Capital to accelerate growth in connected TV (CTV) performance advertising. The company says it will use the capital to invest in technology, data integrations, measurement, and hiring. The move reflects a familiar pressure point in streaming: budgets are shifting to CTV, but marketers still struggle…

Hashtags once sat at the center of social media strategy, acting as the primary way marketers signaled what their content was about. That era is quietly ending.  For B2B marketers and PR professionals, this is not just a tactical update. It is a structural change in how visibility is earned. As Marcus Willis, CEO of…

Multiply has raised $9.5 million and emerged from stealth with an AI-driven approach it calls “self-learning advertising” for B2B marketers. The company is focusing first on Google Search and LinkedIn, using connected go-to-market data to generate and refine creative, targeting, and messaging. The pitch maps to a real B2B pain point: performance declines when campaigns…

OpenAI is pulling the plug on one of its most experimental consumer bets. Just six months after launching Sora as a standalone AI video app with a social feed, the company has confirmed it will discontinue the product and reallocate resources elsewhere. We’re saying goodbye to the Sora app. To everyone who created with Sora,…

Canva has acquired Melbourne-based adtech startup Doohly for $30 million as it expands into digital out-of-home (DOOH) advertising. Doohly provides software for running information and advertising screens in offices and retail locations. For marketers, the deal matters because DOOH is increasingly managed like a software channel: creative velocity, scheduling, and network operations can become part…

Live shopping is steadily moving from experimental to essential. New data from Adobe Express shows that both content creators and brands are not just testing the format, they are generating measurable revenue and rethinking how sales and engagement happen in real time. For B2B marketers and PR professionals, the takeaway is clear: live shopping is…

Search visibility used to be a game of keyword density and backlinks. Today, the game is about clarity, structure, and authority, especially with the rise of AI-powered search. Whether you’re optimizing for Google AI Overviews, ChatGPT, or Perplexity, how you write determines whether you get cited, summarized, or ignored. This article explores how the SEO…