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For V, headphones are not just a piece of hardware between songs. They sit inside the same creative world as performance, styling, photography and the small rituals around making music. That is the territory Nothing is trying to enter with its latest celebrity partnership. The London tech company has named the BTS member its new…

Nestlé and Lazada are turning an AI shopping assistant into something closer to campaign infrastructure. For their October Regional Super Brand Day, the companies are expanding LazzieChat beyond an earlier Nestlé Nutrition pilot and across more of Nestlé’s portfolio in Malaysia, Singapore, Indonesia, Vietnam and Thailand. The campaign connects AI-assisted discovery with a preference quiz,…

Fore Coffee did not start this campaign with a fictional trend or a generic character licensing brief. It started with cats showing up around its stores. The Indonesian coffee chain says stories from baristas about cats near Fore outlets became part of the inspiration for “The Unexpected Fweends”, a collaboration with local comic IP Tahilalats.…

Lotte Department Store is bringing celebrity advertising back after roughly a decade, and it is using JENNIE to make the comeback international from day one. The retailer named the BLACKPINK member as its new brand ambassador on September 29 and began the “As I am” campaign on October 1. The appointment is notable because Lotte…

Google says Gemini 4 Argon reached a 51.3% score on AutomationBench, a benchmark designed to test whether AI agents can complete realistic work across business software rather than simply generate a plausible answer. The company outlined the result in its Gemini 4 Argon announcement, positioning the model for long-horizon enterprise work. The more useful reading…

ACUVUE is using a Singapore MRT station to turn a regional K-pop ambassador deal into something fans can physically join. Its Bras Basah activation for CORTIS is built around a reflective panel that lets commuters step into the frame with the group, take their own photos and share the result. The campaign also extends into…

A flower became a flashpoint for much more than trademark law in China. When Louis Vuitton challenged Chinese tea chain Molly Tea over a four-petal logo, the dispute quickly moved beyond whether two marks looked too similar. Online debate turned the case into a question about cultural ownership, foreign luxury power and whether a centuries-old…

Kroger has tested whether artificial intelligence can evaluate campaign creative before media spend begins and still predict what shoppers will actually buy. Working with Vidmob and MMA Global, the retailer connected visual and messaging attributes in its ads to e-commerce conversion data across Meta and Google’s DV360. The result moves predictive creative scoring closer to…

Retailers are moving their AI shopping tools closer to the point where a recommendation becomes an order. At Groceryshop, executives from Kroger, Giant Eagle and DoorDash described agentic systems that aim to remove friction between inspiration, planning and checkout. The emphasis is less on adding another chatbot and more on helping shoppers complete practical tasks.…

WPP Media is losing two senior Asia Pacific leaders within the same week, creating a visible leadership transition across its regional and Southeast Asian operations. Sindhuja Rai, chief client officer for APAC, is set to leave next month after more than three years with the business. Arthur Altounian, who leads Singapore and Malaysia, has also…