Category: Uncategorised

Gap is tapping into the pulse of Latin music with its new Spring 2026 campaign, “Sweats like this”, featuring GRAMMY-nominated Puerto Rican artist Young Miko. Designed as a full-length music video reimagining her breakout track WASSUP, the campaign serves both as a product showcase and cultural statement, continuing Gap’s strategy of combining fashion, choreography, and…

Influencer marketing strategies in Asia are far from uniform. While TikTok dominates discovery in Southeast Asia, other markets such as Hong Kong, Taiwan, and Japan follow very different platform ecosystems. New data from the State of Influence in APAC 2026 report highlights how platform preferences, engagement patterns, and creator strategies vary widely across countries. For…

Real-time engagement platform Agora has unveiled a new suite of Conversational AI Agent solutions for Customer Service and Sales & Marketing, designed to help enterprises deploy voice AI at scale. The launch signals a broader shift in how businesses approach customer interaction automation. As conversational AI moves from experimentation to production environments, companies are looking…

YouTube’s rise from video-sharing platform to global media powerhouse just hit another milestone. In 2025, the Google-owned platform generated US$40.4 billion in advertising revenue, surpassing the combined US$37.8 billion ad revenue of Disney, NBCUniversal, Paramount, and Warner Bros. Discovery, according to estimates from research firm MoffettNathanson as reported by The Hollywood Reporter and Business Insider.…

Influencer marketing across Asia is undergoing a structural shift. What was once largely a brand awareness tactic is now becoming a performance channel tied directly to engagement, conversions, and measurable ROI. This change is documented in the State of Influence in APAC 2026 report, which analyzes influencer marketing data across markets including Indonesia, Japan, Singapore,…

Disney+ is leaning into the short-form video trend with the rollout of Verts, a TikTok-style vertical feed designed to help users discover shows and movies faster inside the app. The feature is now starting to roll out to U.S. users on mobile. The move reflects a broader shift across streaming platforms toward scrollable, algorithm-driven content…

For decades, organizations have tried to boost productivity by reorganizing departments, flattening hierarchies, or restructuring leadership teams. But those structural changes often fail to address a deeper problem: how work actually flows across the organization. According to McKinsey’s The State of Organizations 2026 report, many leaders now believe that the next productivity breakthrough will come…

AI-generated music is quickly becoming part of modern advertising workflows. Brands can now create original soundtracks instantly, reducing the need for studio production, licensing negotiations, or custom compositions. But how do audiences feel about hearing AI-created music in ads? A new Adobe Express survey of 850 consumers and 205 marketers sheds light on consumer attitudes…

Artificial intelligence is transforming how content is created, distributed, and personalized. From AI-written articles and synthetic influencers to automated video editing and personalized playlists, brands now have unprecedented tools to scale content production. But one question continues to shape marketing strategy: How does Gen Z feel about AI-generated content? As the first generation to grow…

adidas Originals is once again putting its Superstar sneaker at the center of a cultural moment. For Spring 2026, the brand has launched a cinematic campaign starring Actor Samuel L. Jackson, alongside a cross-generational lineup of musicians, athletes, and creators shaping today’s culture. This article explores how adidas Originals is using storytelling, celebrity influence, and…