Category: Uncategorised

GOcxm, a provider of retail execution and consumer engagement solutions for global CPG brands, has acquired Emotive Technologies, the company behind the Apex AI-powered consumer insights and decision intelligence platform. The move brings predictive modeling, simulation, and behavioral-science-trained AI directly into GOcxm’s Shopper Engagement and Execution Platform, aiming to help brands turn data into actionable…

A new move by Meta is putting a price tag on AI chatbots in Italy and possibly signaling bigger changes ahead for marketers leaning on WhatsApp for automated customer interactions. Starting February 16, developers running AI chatbots on WhatsApp in Italy will have to pay a fee for each non-template response sent to users: US$0.0691…

TikTok’s ongoing saga with U.S. lawmakers just took another sharp turn. ByteDance, the app’s Chinese parent company, has officially set up a separate American entity, TikTok USDS Joint Venture LLC, to operate the platform in the United States. This move isn’t just a cosmetic shift. It’s the result of mounting political pressure and a 2024…

Google just dropped its most significant Chrome update in years, and it’s powered by AI. In response to rising competition from AI-first browsers like Arc, Perplexity, and Opera, Google is rolling out a revamped Gemini assistant that transforms Chrome into more than just a web viewer. With AI taking center stage, the world’s most popular…

Privy, a US-based email and SMS marketing platform focused on ecommerce, has acquired Sendlane, another player known for its hands-on, service-first approach to customer support. The move is part of Privy’s ongoing strategy to build a unified, human-centric platform for growing ecommerce brands, following its previous acquisition of Emotive. Financial terms were not disclosed. For…

ActiveCampaign, a US-based marketing automation platform, has acquired Feedback Intelligence, an AI-native analytics startup. The move is designed to accelerate ActiveCampaign’s ability to turn conversational data into actionable insights for its autonomous marketing engine, Active Intelligence. While the financial terms were not disclosed, the deal brings new AI evaluation capabilities and a specialized team into…

Ibexa, a European digital experience and martech vendor, has unified five brands—Actito, Qualifio, Quable, Raptor, and the new Cohesivo CMS—into a single marketing orchestration platform. The move aims to address the growing complexity and fragmentation of marketing stacks, offering marketers a more integrated way to manage campaigns, data, and content across channels. The unified platform…

Apple just entered the creative productivity war with a new suite, and it’s taking a very deliberate stance on artificial intelligence. Creator Studio Pro, launched this week, bundles Apple’s most powerful creative apps into a single subscription and adds a suite of AI tools designed to support, not supplant, creators. While other tech giants experiment…

Bluesky has dropped its clearest signal yet that it’s maturing from a scrappy alt-social network into a serious contender. In a public roadmap preview, the decentralized platform laid out product priorities for 2026, including a more intelligent Discover feed, real-time features around live events, and long-awaited fixes to basic functions like drafts and video uploads.…

TikTok is still recovering from a major infrastructure glitch, just days after announcing a critical step in its US restructuring. The platform’s newly formed US entity, part of its effort to sidestep a nationwide ban, was quickly met with platform-wide bugs tied to a data center outage. For brands and creators relying on TikTok as…