Category: Uncategorised

From thirst traps to thought leadership, TikTok has long been the go-to platform for viral content. But a new shift is unfolding. It’s quickly becoming a trusted source of career advice for Gen Z and millennials. A recent survey conducted for Youngstown State University reveals that half of young professionals have used TikTok to get…

Lifestyle brand OH!SOME is tapping into the emotional power of Pixar storytelling with two new IP-driven collections inspired by Toy Story and Zootopia. The launches, which went live across Asia on 15 October 2025, underscore how character licensing can be translated into regionally resonant retail strategies. This article explores how OH!SOME’s latest drop turns beloved…

B2B marketers are producing more content than ever, but getting that content in front of the right audience remains a persistent challenge. While strategy discussions often focus on quality, consistency, and relevance, one foundational element is usually left out: authority. In a search-driven environment, visibility isn’t just about addressing a topic or following best practices.…

In an era where most travel ads chase speed, luxury, or adventure, Cathay is taking a more introspective route. The Hong Kong-based airline has launched a short film titled Slowly explore, fully inspired, a creative campaign that celebrates the connection between art and travel. Directed by Thai filmmaker Chayanop Boonprakob and starring Thai content creator…

Most marketers spend hours refining creative work under tight deadlines, but when are we actually at our best creatively? Adobe’s new study, When Is Creativity at Its Peak?, surveyed over 6,500 professionals across Asia-Pacific, Europe, and North America to uncover when people feel most inspired, where creativity flows most naturally, and how tools like AI…

When a brand calls itself a “cult,” it better be ready to explain why. For Clean Cult, the name became the spark for a TikTok campaign that flipped sustainability marketing on its head. Instead of guilt, the brand used irony. Instead of top-down messaging, it empowered creators to co-own the story. The result? A campaign…

WPP is changing how agency tech gets delivered by opening up its AI engine to marketers without requiring agency support. The holding company has launched WPP Open Pro, a self-serve platform that lets brands plan, create and publish campaigns using the same tools that power its global agency network. With this launch, WPP becomes the…

Netflix is bringing its record-breaking animated film KPop Demon Hunters to the toy aisles, announcing that both Mattel and Hasbro will serve as co-master toy licensees starting in 2026. The move signals Netflix’s growing ambition to build multi-channel franchises from its original content. This article explores the strategy behind the licensing play, why it matters…

Amazon is on a mission to turn brand advertising into a performance channel, and it’s picked Australia as its proving ground. With five million Prime Video viewers, strong advertiser retention, and AI tools linking entertainment to shopping behavior, the company is pitching itself as the rare player that can merge scale, data, and accountability in…

Football icon Lionel Messi is back in the global spotlight—but not for his footwork. This time, it’s his signature scent doing the talking. Game On Product Group just launched MESSI Platinum, the newest edition in its fragrance lineup, with a bold new campaign powered by AI, 3D VFX, and cinematic storytelling. The integrated campaign, developed…