Category: Uncategorised

Content marketing continues to be lauded among B2B marketers. According to a 2020 CMI study, B2B marketers shared that they’re able to effectively create brand awareness (86%) but also build credibility and trust (75%) with the target audience. A separate study also revealed that the majority of global marketers were happy with their content marketing…

In the world of Gen Z marketing, language isn’t just how brands communicate—it’s how they earn relevance, trust, and cultural resonance. If you’ve seen the numbers behind Gen Z behavior, you already know this generation isn’t just mobile-first; they’re community-first, irony-laced, and allergic to anything that reeks of corporate speak. The way Gen Z talks…

Sprite is making a calculated move to reinforce its cultural relevance with Gen Z. With the launch of its new global platform, It’s That Fresh, the brand is aligning its identity across 180 markets while doubling down on the spaces where younger audiences already spend their time — music, street culture, and food. This article…

Search is no longer just about rankings. According to Salesforce’s State of Marketing 2026 report, AI is fundamentally changing how customers discover brands, shifting behavior away from traditional search results toward AI-generated answers. This article explores how AI is reshaping search into Answer Engine Optimization (AEO), what that means for content strategy, and why marketers…

Gen Z marketing campaigns are no longer defined by channel alone. They are shaped by culture, community behavior, and how content travels across platforms like TikTok, Instagram, and regional ecosystems in Asia. From K-pop collaborations in South Korea to TikTok-led virality in the US and Southeast Asia, brands are adapting their strategies to match how…

Sam Altman’s recent post thanking developers for writing “extremely complex software character-by-character” was meant to be reflective. Instead, it triggered a wave of memes, criticism, and uncomfortable questions about AI’s impact on jobs. I have so much gratitude to people who wrote extremely complex software character-by-character. It already feels difficult to remember how much effort…

AI in marketing is no longer just about generating content or automating tasks. Salesforce’s latest State of Marketing 2026 report points to a bigger shift: the rise of agentic marketing, where AI systems take on more autonomous roles across execution, optimization, and customer engagement. This is not a distant concept. It is already showing up…

Bill Ready, Pinterest’s CEO and a former Google executive, has thrown his weight behind a global push to restrict social media access for users under 16. In a new Time op-ed, Ready argues that children are part of a “global social experiment” gone wrong, citing rising depression and anxiety linked to unfettered screen time. With…

Meta’s latest AI mishap is not just a technical glitch. It is a reminder that autonomous AI agents, while powerful, are still unpredictable in real-world environments. For marketers and tech leaders betting on agentic AI, this raises a critical question: are these systems ready to be trusted with sensitive workflows? This article explores Meta’s internal…

AI is no longer confined to backend optimization or audience targeting. It is now actively shaping the creative layer of marketing, influencing how campaigns are imagined, produced, and experienced. For marketers, the goal is not to copy these campaigns, but to understand how AI changes the rules of creative strategy. This article explores 12 real…