Category: Uncategorised

Virtual and AI influencers are having a moment. Lil Miquela has nearly 2.5 million Instagram followers. Lu do Magalu has partnered with hundreds of brands. Imma appeared in a campaign for IKEA. The category has generated enough buzz that some marketing teams are quietly asking: should we be doing this too? For B2B brands, the…

TikTok earns discovery. But discovery is not the same as trust. Gen Z knows the difference. This generation has grown up inside algorithmic feeds, sponsored content labels, and influencer codes that feel more transactional than genuine. They are fast to spot a brand chasing a trend and even faster to ignore it. What actually moves…

Shopify has launched Campaign Autopilot in early access, adding an AI-driven way for merchants to plan, run, and optimize marketing campaigns directly inside the Shopify admin. The feature is designed to coordinate paid and lifecycle channels from a single workflow, with merchants setting budgets and guardrails while the system handles execution and optimization. The release…

Most advice about influencer marketing assumes a budget. A platform subscription, a creator roster, an attribution tool wired into a CRM. That advice is written for the team with a headcount and a spreadsheet full of rates. It is not written for a pre-Series-A founder who is also doing their own outreach, writing their own…

Microsoft, EA, Anthropic, and Teletubbies were among the names circulating at Cannes Lions Day 3 as the event’s focus moved toward the real-world constraints that shape “AI marketing” in practice. The day’s theme also reflected the basics of on-the-ground production, including the search for coffee and air conditioning amid Cannes heat. The Cannes Lions update…

Most PR plans start with a list of tactics. Someone picks a press release, a podcast pitch, and a few journalist outreach emails, then calls it a strategy. That is not a strategy. That is a to-do list with a PR label on it. The distinction matters because tactics without a strategy are random. You…

A journalist is on deadline. They have seen your announcement, found it interesting, and now they need your logo, a founder bio they can cite, and a high-resolution product image. If those assets are nowhere on your site, they move on to the next pitch. Your story does not get told, not because it was…

The Macallan has rolled out “Drink of a Generation,” a social-led campaign that frames its ultra-premium Sherry Oak 25 and 30 Year Old expressions as bottles reserved for milestone moments and passed-down traditions. The brand outlined the campaign details in its official announcement, including a hero film featuring actor James Marsden and his son Jack,…

Sea and OpenAI are taking their partnership a step further, bringing ChatGPT-powered shopping experiences directly into Shopee across Southeast Asia, Taiwan, and Brazil. The move gives consumers a new way to discover products through conversational AI before completing purchases on Shopee. The announcement also extends beyond shoppers. Sea plans to introduce ChatGPT for Business to…

Momentum Works released its annual TikTok Shop report in February 2026. The 2025 numbers confirm the platform is scaling faster than most marketers expected, and the creator mechanics driving that growth are shifting in ways that have direct implications for how influencer programs are structured. The headline GMV matters less than what sits underneath it.…