Category: Uncategorised

Fraud protection rarely makes headlines. It is technical, largely invisible and only becomes relevant when something goes wrong. That is exactly the tension Mastercard is addressing with its new Protected Monsters campaign across Southeast Asia. Developed with Sticky Monster Lab and McCann Singapore, the initiative turns complex payments security into playful, shareable storytelling. This article…

VoiceLine, a Munich-based provider of voice-first AI solutions for field sales teams, has secured a €10 million (about $11.8 million) Series A round to accelerate the adoption of its hands-free CRM automation platform. VoiceLine aims to address the persistent challenge of manual data entry and fragmented workflows for frontline sales professionals, offering a system that…

Capillary Technologies, a Bengaluru-based provider of AI-powered loyalty and customer engagement solutions, has announced the acquisition of SessionM, a Boston-based loyalty and engagement platform previously owned by Mastercard, for $20 million. The deal is set to strengthen Capillary’s global presence in the customer relationship management (CRM) and loyalty sector, expanding its reach across retail, hospitality,…

Bluecore, a New York-based retail marketing technology provider, has introduced Marketing Agent, an AI-powered analyst and operator designed to help retail marketers move from performance analysis to action in seconds. The new solution, built into BluecoreAI, delivers instant diagnostics, structured performance snapshots, and actionable recommendations grounded in unified retail data. Marketing Agent aims to address…

Born between 1997 and 2012, Gen Z is the first generation to grow up entirely online. But their digitally fluent lives don’t exempt them from very real offline pressures—particularly economic ones. As they come of age in an era defined by inflation, student debt, and precarious job markets, Gen Z is rewriting the rules of…

Work is messy. It is layered, political, sometimes inspiring and often awkward. LinkedIn’s new global brand campaign, “The network that works for you,” leans directly into that reality. Created with McCann New York, the campaign uses workplace humor to position LinkedIn as a steady growth partner for professionals and businesses. This article explores what the…

Perplexity is stepping back from advertising, just over a year after becoming one of the first AI search startups to test sponsored answers inside its chatbot experience. According to a report by the Financial Times, the company is now winding down its advertising program, citing growing concerns that ads could erode user trust. This article…

As ChatGPT edges further into the advertising business, some familiar brand names are already in the mix. Best Buy, Expedia, Enterprise Mobility, Qualcomm, and The Knot Worldwide are among the first companies spotted running ads inside ChatGPT responses. This article explores how OpenAI is rolling out ads inside its flagship chatbot, why the company is…

Kevel, an API-first retail media technology provider, has launched a native Adobe Experience Platform (AEP) Destination. This new integration enables retailers, marketplaces, and commerce media platforms to activate first-party audience data in real time for retail media campaigns, aiming to eliminate data lag and unlock faster revenue growth. Short on time? Here’s a quick look…

Koah, a San Francisco-based monetization platform for AI applications, has raised $20.5 million in Series A funding led by Theory Ventures. The round brings Koah’s total funding to over $26 million as it aims to become the “AdSense for AI,” enabling developers to monetize high-intent AI conversations through native, contextual advertising. Short on time? Here’s…