Category: Uncategorised

B2B influencer marketing is starting to look deceptively easy to buy. LinkedIn now has a Creator Marketplace. Creator discovery tools are more mature. Paid amplification is easier to attach to expert posts. Procurement can see names, audience data, rates, and deliverables in a way that makes the channel feel closer to media planning than relationship…

Hyundai has launched its “Next starts now” integrated marketing campaign in the US ahead of the FIFA World Cup 2026, built around a hero film featuring Son Heung-min and a surprise appearance by Boston Dynamics’ Atlas robot. The company framed the work as an effort to connect football, culture, and mobility under one platform that…

MessageGears has released Reimagined Journeys, a visual journey builder designed to run customer orchestration directly inside an organization’s data warehouse rather than on a copied dataset inside a marketing cloud. The release targets enterprise B2C teams with large customer bases that need cross-channel execution (email, SMS, mobile, paid media) while keeping governance, attribution, and analytics…

Eileen has secured a strategic investment from DisPact Ventures, extending the company’s previously announced $1 million pre-seed round led by Top Shelf Ventures. The new investment amount was not disclosed. The company sells a retail execution and in-store intelligence platform for Bev Alc and CPG brands, combining photo-verified shelf checks from a large shopper network…

Fox Advertising says it has built a secure, end-to-end “agentic” advertising platform designed to connect audience planning, media transactions, and activation across its portfolio. The company outlined the approach around its data and technology platform, Fox AdStudio, positioning it as a workflow where AI agents on the buy side and sell side can autonomously handle…

As brands across Southeast Asia compete for younger consumers’ attention, legacy snack brands face a difficult challenge: staying culturally relevant without losing the heritage that made them iconic in the first place. That is exactly what Glico Asia Pacific is attempting with Pocky’s latest regional refresh. As the chocolate-coated biscuit stick marks its 60th anniversary,…

Dentsu is bringing back the 360i brand in the U.S. as a social-first “focused branded solution” built for marketing teams adapting to AI- and algorithm-driven platforms. The revived 360i will run on a fixed-fee pricing model and operate as an agile team within Dentsu Creative, rather than as a standalone agency. The group will be…

Tropicana is giving its brand a major creative refresh. The iconic juice company has unveiled “Give Life Some Juice,” a new global masterbrand platform designed to modernize its identity, connect its entire portfolio under a single creative vision, and reposition juice as a source of everyday uplift rather than just a breakfast staple. For marketers,…

Guzman y Gomez (GYG) Singapore is running a nationwide World Cup campaign that links match outcomes to time-boxed offers, while layering in loyalty-member giveaways and a repeat-order “bingo” mechanic. The details were outlined in the company’s campaign post, “Up For The Cup with GYG: Score Offers, Win Footballs & Play BINGO!” (official campaign page). The…

Captello has launched an Event Intelligence Platform aimed at turning event participation into more measurable outcomes, including meetings, pipeline contribution, and ROI. The product focuses on enriching attendee and event stakeholder data, then syncing it into CRM and marketing automation systems so sales and marketing teams can prioritize outreach before, during, and after an event.…