Category: Uncategorised

As tech executives cement their status as global power brokers, The Washington Post is scaling back the very journalism that holds them to account. In a sweeping round of layoffs, the Jeff Bezos–owned outlet has gutted its technology, science, and business desks, slashing more than half of the 80-person team and leaving its San Francisco…

EDO, a US-based video ad outcomes measurement firm, has launched ChatEDO—a conversational AI agent designed to make TV advertising insights faster and more accessible for agency teams. The new tool allows users to ask questions about TV ad performance, creative impact, and competitive trends in plain language, receiving instant answers and visuals from EDO’s extensive…

AirOps, a content engineering platform focused on AI search visibility and performance analytics, has launched a native integration with Anthropic’s Claude. The move brings AirOps’ data and reporting tools directly into the Claude environment, allowing marketers to access SEO, AI search, and content performance insights without leaving their daily workflow. The integration is designed to…

Alloy, an Atlanta-based marketing and transformation agency, has acquired Look Listen, an Emmy-nominated creative and digital agency. The deal is part of Alloy’s ongoing effort to build an integrated agency platform for national brands, bringing together strategy, creative, media, and technology under one roof. The acquisition strengthens Alloy’s creative and experience offerings, adding in-house production…

Reddit’s latest earnings call makes one thing clear: the platform sees its future not just as a social network, but as an AI-powered answer engine. With search usage up 30% year over year and AI-generated answers gaining traction, Reddit is doubling down on combining its traditional search with large language models (LLMs) to compete in…

Ahead of the 2026 Winter Olympic and Paralympic Games in Milano Cortina, the chocolate maker has launched “It’s Your Happy Place,” a brand platform designed to refresh how the public sees Hershey’s. The campaign leads with “Happiness Is the Real Gold,” a creative activation featuring U.S. Olympians and Paralympians, along with their families, telling personal…

As anticipation builds for FIFA World Cup 2026, Coca-Cola is placing fan emotion at the center of its global campaign rollout. The soft drink brand, known for its five-decade partnership with FIFA, is returning as the official beverage sponsor—and using that platform to spark months of storytelling, activations, and music-fueled hype. This article explores Coca-Cola’s…

BLACKPINK’s Lisa is taking center stage in the latest NikeSKIMS campaign, a Spring ’26 launch that blends fashion, function, and femininity in a modern tribute to ballet. The K-pop icon pirouettes through Paris alongside professional ballerinas in a performance-led campaign film that captures the collection’s central theme: grace in motion. This article explores how NikeSKIMS…

Standard Chartered has signed a multi-year agreement to become the Official Wealth Management and Corporate and Investment Banking Partner of Formula 1 starting in 2026. The partnership gives the bank front-row access to F1’s 1.6 billion-strong viewership and race-day hospitality circuits across 19 of the 21 host markets where it already operates. This article explores…

Meta’s next big bet is starting to take shape, and it’s all about AI that knows you. During Meta’s latest earnings call, CEO Mark Zuckerberg revealed that new agentic models and personalized AI features will begin rolling out “in the coming months,” pointing to a much more active push into what he calls “personal superintelligence.”…