Category: Uncategorised

Artificial intelligence dominated conversations at The Ortus Club’s B2B Marketing Summit in Singapore, but not in the way many might expect. Instead of focusing on AI hype, many of APAC’s senior B2B marketers spent their time discussing the limits of automation and the growing value of authentic human perspectives. Held at Marina Bay Sands on…

YouTube is bringing generative AI deeper into its platform with the launch of Ask YouTube, a conversational search experience designed to help users discover content through natural language questions instead of traditional keyword searches. The feature combines text answers, Shorts, long-form videos, and highlighted clips into a single response, creating a more interactive way to…

Anua has announced Kendall Jenner as its first-ever global brand ambassador, marking a major milestone for the Korean skincare company as it continues its rapid expansion across the U.S. and international beauty markets. The partnership launches alongside a global campaign focused on Anua’s PDRN Collagen Glow Facial Serum Spray, a product the company says is…

Salesforce signed a definitive agreement to acquire Contentful, aiming to add a native, composable content layer that helps Agentforce and Customer 360 assemble and deliver personalized experiences across channels. The transaction is expected to close in the third quarter of Salesforce’s fiscal year 2027, subject to regulatory approvals and customary closing conditions. The strategic logic…

Most marketing teams that struggle with AI automation are not failing because the tools are bad. They are failing because they are automating the wrong things first. The appeal of automating everything is real. You have a tight team, growing workload, and a dozen AI tools in your tab bar. The instinct is to start…

Rep AI raised $6.2 million in strategic follow-on funding led by Silicon Road Ventures, with participation from Osage Venture Partners, Flashpoint Venture Capital, and strategic investor Zendesk. The round follows the company’s $8.2 million Series A announced in August 2024, bringing publicly disclosed funding to about $14.4 million. The product bet is not just “add…

Mailchimp has launched Analytics AI, a conversational analytics agent designed to connect campaign performance, audience behavior, and revenue outcomes, alongside expanded integrations with Claude, Wix, and WooCommerce. The release reflects a push to reduce manual reporting work and make cross-channel marketing data easier to query in plain language, especially for ecommerce teams juggling multiple platforms…

Sprinklr has acquired assets of ViralMoment to add video-native social intelligence capabilities to its Unified-CXM and Voice of the Customer stack. The deal targets a practical gap in many enterprise listening programs: as social engagement becomes more video-first and image-led, analysis often remains centered on text signals, leaving brands with weaker visibility into what customers…

AI is no longer waiting at the edge of the marketing stack, helping someone write a subject line or summarize a dashboard. It is moving into the middle of the work itself: deciding which audience to reach, which product context to surface, which journey to trigger, which campaign signal to read, and which next action…

Vector has raised a US$10M Series A to expand its contact-level advertising, dynamic B2B audience targeting, and real-time website visitor identification capabilities. The round was led by SignalFire with participation from HubSpot Ventures, as Vector pushes an “AI to augment marketers” positioning focused on orchestration and infrastructure reliability rather than prompt-driven campaign replacement. Table of…