MINISO’s LISA collaboration includes Bright Star collectible figurines inspired by the singer’s distinctive styling. The miniature characters translate stage outfits, hairstyles and poses into display pieces, giving fans a tangible interpretation of the artist’s visual identity.
Collectible figures put design first
Promotional photographs show several stylized figures on metallic stands, each with different outfits and hair. A red-clad character with twin buns appears alongside figures in darker looks. Their oversized heads and expressive poses give the collection a playful character-toy aesthetic.
A different approach to artist merchandise
MINISO Indonesia promoted the Bright Star figures on October 15. The figurines belong to a larger LISA collaboration that also includes accessories, apparel and blind-box products. The brand’s Jakarta pop-up is scheduled at Senayan City from October 21 to November 1.
What marketers can learn from MINISO
Rather than relying on an artist’s portrait printed on merchandise, MINISO turns styling details into a three-dimensional product. Distinct looks create variation while keeping the collection visually coherent.
