What if the secret to Martha Stewart’s success were simply that she could speak cat? The lifestyle entrepreneur plays that joke straight in PrettyLitter’s latest commercial, sitting opposite Purrcy, a long-haired feline with an upper-crust British accent.
The film gives Stewart an unusual way to discuss a product she has endorsed for years. Rather than simply presenting a litter box, the Raindrop-created campaign lets a cat talk back to one of America’s most recognizable household personalities.
Table of contents
Jump to each section:
- Martha and Purrcy take over the conversation
- Why PrettyLitter keeps giving cats a voice
- What marketers can learn from Martha’s latest endorsement
Martha and Purrcy take over the conversation
In the 1:50 hero film, Stewart claims she can speak cat. Purrcy wonders whether he might be the one speaking human. Their exchange gives the spot a comic premise before the practical product story arrives.
PrettyLitter’s lightweight, odor-absorbing crystals change color in response to certain changes in urine. The brand positions that feature as a way to alert owners to possible health concerns, not as a veterinary diagnosis.
PrettyLitter creative director Nikki Jagerman described the new approach as an opportunity for Stewart to share dialogue with a talking cat, something the partnership had not tried before.
Why PrettyLitter keeps giving cats a voice
The talking-cat premise has history. Raindrop’s 2025 Gift of Gab commercial introduced Claude, a feline who complained about his litter box and demanded a switch. The new work builds on that idea while bringing Stewart into the conversation.
That continuity matters because the joke and the product promise reinforce each other. Cats cannot describe a health problem to their owners, but the brand’s color-changing litter aims to make some changes more noticeable.
Stewart’s role also has a credible foundation. She became a PrettyLitter spokesperson in 2021 after using the product for her own cats. Her identity as a cat owner makes the endorsement feel closer to her daily life than a disconnected celebrity cameo.
The same authenticity is visible in Stewart’s recent Bandolier collaboration, where her everyday organization habits informed the accessories themselves. In both cases, a recognizable personal routine gives the brand partnership its story.
What marketers can learn from Martha’s latest endorsement
PrettyLitter uses its celebrity ambassador as a participant in an existing comic world rather than as a replacement for the creative idea.
- Extend a recognizable premise. A new character pairing can refresh an established campaign without abandoning its core idea.
- Ground the endorsement in real use. Stewart’s history as a customer helps connect her public persona to the category.
- Make the product benefit part of the story. Humor draws attention, while the color-changing feature gives viewers a practical reason to remember the brand.
For a routine household purchase, that combination of personality and product explanation is more substantial than star power alone. The creative turns a mundane litter-box decision into a conversation while keeping the brand’s central claim in view.
