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Caylent has acquired Pronetx, expanding Caylent’s work beyond cloud migration and modernization into AWS-native customer engagement and contact center transformation centered on Amazon Connect. The companies positioned the combination as a way for enterprises and public-sector organizations to use a single AWS partner for design, migration, operations, and ongoing CX optimization. Pronetx has specialized in…

Navatar has announced an AI-powered CRM operating model for M&A investment banks and boutique advisory firms, built on Salesforce and designed to support end-to-end deal workflows. The company says the “AI Deal Engine” spans origination, coverage, screening, marketing, execution, and post-close relationship management, with AI continuously capturing signals from banker activity such as emails, meetings,…

NALA (North American Loyalty Association) has launched across the US and Canada as a membership organization for brands and retailers and their loyalty, CRM, and customer engagement teams. The group is operated by ELA Europe Ltd and positions itself as a more practitioner-driven alternative to traditional industry bodies and events. The launch is less about…

Mars is doubling down on the intersection of commerce, entertainment, and data with its latest M&M’S and Marvel campaign across Asia-Pacific. Instead of treating gaming as a brand awareness play, the company is tying it directly to verified purchases, turning every transaction into a measurable engagement moment. This article explores how the “Be a hero…

Pomo has raised $4.5 million in seed funding to build out an AI-driven marketing intelligence platform designed to help teams prioritize decisions and automate execution within defined guardrails. The round was led by Kindred Ventures, with participation from Databricks Ventures, Seven Stars, SV Angel, Timeless Partners, and 645 Ventures, plus angel investors including Scott Belsky,…

Accenture has acquired Unlimited, a UK-based integrated customer engagement agency group, to strengthen CRM strategy, activation, and “customer relevance” capabilities within Accenture Song. Unlimited is headquartered in London and includes agencies such as TMW, Walnut, Health Unlimited, and Nelson Bostock. The group has nearly 600 employees and brings behavioral-science-oriented strategy plus a proprietary insights capability…

Regal has launched Copilot, a tool designed to help teams create, test, deploy, monitor, and improve AI agents built on Regal’s platform for customer communications. Copilot is positioned as a builder that turns a user’s description of what an agent should do into a plan and implementation, using Regal capabilities like a unified customer profile,…

Coca-Cola is doubling down on emotional storytelling as it ramps up its FIFA World Cup 2026 marketing push. Its latest global brand film, “Uncanned Emotions,” shifts the spotlight from spectacle to something more visceral: the unpredictable, often chaotic emotional journey of football fans. This article explores how Coca-Cola is evolving its World Cup narrative strategy,…

Canva has acquired Simtheory and Ortto as it pushes further into AI-assisted work and marketing lifecycle tooling. Financial terms were not disclosed. The deals matter because they connect two fast-moving areas that marketing teams increasingly treat as one workflow: content production (where Canva is already a default) and campaign execution (where CDPs and automation platforms…

Ray-Ban has named BLACKPINK’s Jennie as its newest global brand ambassador, reinforcing a growing pattern: global brands are doubling down on Asian cultural influence to stay relevant. @rayban A global cultural force. @JENNIE joins the Ray-Ban family in 2026. ♬ original sound – Ray-Ban – Ray-Ban This article explores what’s behind the move, how it…