Author: admin

Gap is tapping into Gen Z’s music-driven style language with a new campaign fronted by Katseye, the pop girl group known for their bold personalities and global fanbase. Called “Better in Denim,” the Fall 2025 campaign doesn’t just sell jeans. It celebrates individuality, confidence, and cultural fluency, soundtracked to a Y2K anthem. Fresh off their…

If you’re still optimizing for Google first, you might already be missing Gen Z. New research from Fractl and Search Engine Land reveals a major behavioral shift. Among 18 to 24-year-olds, 66% use ChatGPT to find information, compared to 69% who still use Google. The numbers are nearly even. This article explores how generative AI,…

Ad fraud has long been a silent tax on digital campaigns, siphoning away ad dollars without a trace. Now, Google says it’s found a way to fight back by using its Gemini large language models (LLMs) to sniff out deceptive ad activity across the web and mobile apps. This article explores how Google is applying…

In the wake of American Eagle’s latest firestorm, sparked by Sydney Sweeney’s now-infamous “good genes” campaign, it’s worth revisiting a hard truth: in marketing, sometimes the backlash speaks louder than the message. While some praised the ad for its retro simplicity, others accused it of glamorizing exclusionary beauty standards and even flirting with eugenics-adjacent language.…

Finance and marketing are often seen as two distinct business functions—one focused on numbers, budgets, and profitability, while the other emphasizes brand building, customer engagement, and revenue generation. However, these two disciplines are deeply interconnected and play a crucial role in driving sustainable business growth. A well-aligned finance and marketing strategy ensures that companies allocate…

Swatch has found itself at the center of a cultural backlash after publishing a campaign image in China that many perceived as racially insensitive. The image, which showed an Asian male model pulling the corners of his eyes, quickly drew criticism across Chinese social media platforms. This article explores what went wrong, the fallout Swatch…

Marketers are watching their organic traffic drop, even when they’re ranking at the top of Google. According to a new study by Fractl and Search Engine Land, 39% of marketers say their website traffic has declined since the launch of Google’s AI Overviews in May 2024. But the culprit isn’t lost rankings. It’s lost clicks.…

Taylor Swift is officially in her Life of a Showgirl era, and so is everyone else. The artist announced her 12th studio album during a podcast appearance with Travis Kelce, sparking the kind of cross-media moment that marketers dream of. Clearly, many have been preparing for this. With just a blurred album cover tease, Swift…

For all the buzz around AI, it turns out customers are still human. Twilio’s 2025 State of Customer Engagement Report makes it clear: brands that obsess over trust and timing, not just technology, are the ones winning hearts and wallets. This article explores the key findings from Twilio’s sixth annual report, including why consumers are…

As Singapore celebrated its 60th year, MILO marked a double milestone with 75 years in the market and a series of campaigns that combined old-school charm with trendy collabs. The beverage brand activated a trifecta of experiences: a throwback MILO van, a Mister Donut flavour drop, and an unexpected adidas partnership. This article explores how…