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Luxury fitness brand Equinox is no stranger to polarizing New Year campaigns, and its 2026 edition lands with another bold provocation. This time, the enemy isn’t your post-holiday slump or gym commitment issues. It’s AI-generated chaos. Titled “Question Everything But Yourself,” the campaign directly challenges the credibility of synthetic content by placing it next to…

Retail media is evolving again, and Walmart doesn’t want to be left behind. The retail giant is testing ads in Sparky, its in-app generative AI shopping assistant, while also expanding Marty, a separate AI agent built for advertisers. Together, the two tools signal how Walmart is embedding gen AI across shopper and brand experiences, and…

The creator economy is undergoing a quiet transformation. As traditional social platforms become more volatile, creators are shifting their attention to direct-to-fan models—subscription platforms, gated communities, and digital storefronts that let them monetize more predictably. According to Patreon’s State of Create 2025, over half of the US$290 billion creator economy now comes from direct-to-fan value…

Healthcare marketing rarely leads with humor, but Zocdoc is betting that laughter might just be the remedy patients need. The healthcare platform’s new 2026 national campaign, “You’ve Got Options”, flips the traditionally sterile and intimidating world of doctor visits on its head. Partnering with agency 72andSunny, Zocdoc brings a fresh, comedic lens to a deeply…

Online platforms are no longer supporting systems in the background. They are becoming the backbone of how people learn, work, and share information at scale. What used to require physical presence, manual coordination, or specialized technical skills can now be done through focused digital tools designed to remove friction from everyday processes. These platforms are…

Semify, a US-based white-label digital marketing platform, has acquired Dragon Metrics, a Hong Kong-headquartered SEO and advertising reporting platform with roots in international markets. The move expands Semify’s global data footprint and strengthens its AI-led optimization roadmap at a time when search engines are rapidly integrating more AI-generated results. Dragon Metrics isn’t just another SEO…

Go-to-market platform 2X just acquired The Kiln, a well-regarded partner in the Clay ecosystem known for its GTM engineering chops. The move signals a shift for 2X—from being a Marketing-as-a-Service (MaaS) player focused on execution to a broader, full-stack GTM orchestrator. With this deal, 2X adds advanced engineering capabilities into its already wide delivery infrastructure,…

Luxury Presence, a real estate software company known for building websites and marketing tools for agents, has raised US$37 million to launch Presence® CRM — a new AI-driven system that helps agents spot and act on deals hiding in their existing networks. The raise combines US$22 million in Series C equity led by Bessemer Venture…

Brand perception is more than a vanity metric. It’s a pulse check on how audiences feel about a company and a leading indicator of purchasing intent, loyalty, and word-of-mouth momentum. For marketers in Asia-Pacific, keeping tabs on these shifts offers both strategic foresight and competitive context. This article explores YouGov’s Biggest Brand Movers in APAC…

Xtremepush has officially acquired Scrimmage, a US-based loyalty platform, in a move that underscores the growing demand for integrated customer engagement tools. With this deal, Xtremepush is aiming to become the first player to fully unify CRM, loyalty, and gamification into a single data layer. The acquisition also fast-tracks the launch of XP Loyalty, a…