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If this year’s Super Bowl commercials revealed anything, it is that brands are still trying to sell America on artificial intelligence. But while AI remains central to marketing innovation, public enthusiasm is not keeping pace with industry optimism. For marketers, the challenge is no longer whether to use AI. It is how to use it…

Keyword research is extremely important and needs to be done carefully if you aim to create SEO content that works. The step is meant to help identify how your chosen keywords will rank on Google and how often they are actually searched for. For businesses investing in SEO, whether handling it internally or working with…

Ever hit publish… and then spotted a typo? Or worse—sent a pitch, proposal, or LinkedIn post only to realize the tone sounded off? You’re not alone. In a world where content moves fast and AI is everywhere, clear and polished writing still makes or breaks your credibility. That’s where Grammarly comes in. From grammar checks…

B2B marketers invest heavily in content creation. Thought leadership pieces, whitepapers, case studies, and comprehensive guides fill editorial calendars across industries. Yet much of this content never reaches its intended audience—buried on page three of search results where even the most valuable insights go undiscovered. The missing element in many B2B content strategies isn’t quality…

Even with so many design tools and templates available online, marketing your business still feels like a second job; but it’s a job you can’t ignore if you want to grow. The real challenge is the time it takes to learn complicated software, the high cost of hiring a pro, and the frustration of staring…

A newly surfaced internal study at Meta may reshape how marketers and regulators think about digital well-being tools. Presented during a landmark social media addiction trial in Los Angeles, the research — dubbed Project MYST — suggests that parental controls like screen time limits and content restrictions do little to reduce teens’ compulsive social media…

HubSpot has acquired Starter Story, a creator-led entrepreneurship content platform, as part of its ongoing push to build a media engine around its CRM and marketing automation business. The deal, announced by HubSpot Media, brings Starter Story’s founder Pat Walls, COO Sam Walls, and producer Gus Tiffer into HubSpot’s in-house media team. Financial terms were…

Agaton, a Stockholm-based AI platform specializing in conversation intelligence for enterprise sales and service teams, has secured €8.4 million (about $9.9 million) in seed funding. The round was co-led by Inception Fund and Alstin Capital, with participation from seed+speed Ventures, Foundry Ventures, and several notable angel investors. The company, founded in 2024, is emerging from…

Superhuman has agreed to acquire Rows, a collaborative spreadsheet platform known for connecting business data, automating workflows, and embedding AI into everyday analytics. The move is set to strengthen Superhuman’s all-in-one AI productivity suite, bringing new capabilities for data-driven teams and expanding its European presence. Short on time? Here’s a quick look at what’s inside:…

Anthropic is back with another Claude model refresh—this time upgrading its midsize Sonnet model to version 4.6. Now the default for Free and Pro users, Sonnet 4.6 brings major improvements in coding, long-context reasoning, and computer use, along with an extended 1 million token context window. https://youtu.be/2fHVTe7c–4  This article explores what’s new in Claude Sonnet…