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There’s a specific kind of casting that instantly makes sense to fandoms: the actor whose on-screen image already reads like the brand mood board. That is the energy around Go Youn Jung’s newest fashion move, especially for fans watching her profile rise across big franchise-style projects. Tiffany & Co. has named Go Youn Jung as…

Integrate has acquired CaliberMind, combining a B2B lead-management and data-governance platform with a marketing attribution and revenue-intelligence system. The deal is aimed at a familiar demand-generation problem: campaign execution happens at the top of the funnel, while proof of what actually created pipeline and revenue often arrives later in a separate analytics stack. Integrate wants…

Giordano is betting that “everyday essentials” can feel fresh again, but only if the shopping experience and the product story catch up to how people actually browse, compare, and buy in 2026. The group is packaging that bet into “Giordano 2.0”, a brand revitalisation programme planned to roll out in Hong Kong and Singapore in…

If you have ever followed Arsenal online, you have seen it: fans in different time zones arguing about lineups, watching at odd hours, and treating the club like a shared language across borders. That global togetherness is exactly the feeling Deel is trying to translate into a business idea people instantly get. Deel teamed up…

There is a specific kind of thrill fans get when a show’s world leaks into real life, not as random merch, but as a ritual you can actually perform. The Gentlemen is built on status, swagger, and rules you either know or you do not. So the idea of turning a beer pour into a…

There is a very specific kind of joy in fandom: getting content that feels made for you, not just “inspired by” you. For ARMY, the fun is often in the details, from inside jokes to mood-based song picks to the little rituals of keeping up with updates across time zones. Google Gemini is tapping into…

Brainlabs has found that AI search is reducing organic traffic across much of its advertiser roster, but the visitors arriving from AI platforms appear more likely to complete valuable actions. The finding gives marketers a more useful way to interpret the zero-click shift: lost sessions do not automatically mean lost demand. That distinction matters because…

AI is making the agency relationship more valuable in places that conventional scopes of work barely describe. The durable work is no longer only the campaign, report or asset. It is also the workflow that produced it, the customer context that shaped it and the evaluation logic that kept it on brand. That creates a…

Hightouch has appointed Jitendra Kumar as head of commercial, advertising, giving the customer data and AI company a senior operator focused on agency, brand, and platform relationships. Kumar joins after leading US agency partnerships at Google, where his remit put him close to the organizations that direct a large share of advertising investment. The appointment…

Glico Philippines has learned something simple about movie culture: snacks are part of the ritual, and people get weirdly loyal about what they buy at the counter. That is especially true when the product comes with a familiar “how you eat it” habit that friends can copy in real time. Now that Pocky is in…