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Netflix is betting big on games again, and this time, it’s bringing a console legend to your pocket. On Tuesday, the streaming giant added Red Dead Redemption to its growing mobile games catalog, making the iconic 2010 title officially available on iOS and Android for the first time. This move isn’t just a nostalgic play.…

It’s official — YouTube just launched its first personalized Recap experience, bringing a Spotify Wrapped-style feature to its main video platform for the first time. While YouTube Music has offered annual Recaps since 2021, this is the first time YouTube is packaging your non-music viewing habits into a shareable, data-driven summary. This article explores the…

A recent app suggestion inside a ChatGPT conversation has triggered user backlash, raising fresh concerns about AI-driven promotions inside paid tools. The prompt, which surfaced the Peloton app mid-chat, left many wondering: are ads coming to ChatGPT even for Pro users? Wow, ChatGPT is already showing ads? I was just talking with it about Elon…

As marketers push for more inclusive messaging, Apple’s latest campaign offers a masterclass in how to do it right. Timed to coincide with the International Day of Persons with Disabilities (December 3), Apple launched “Designed for every student,” a short film celebrating how students with disabilities are thriving on campus with the help of built-in…

MINISO is once again leaning into its “Life is for fun” philosophy, this time with a global campaign that brings Walt Disney Animation Studios’ Zootopia 2 to life through immersive pop-ups and fan-focused merchandising. This article explores how the brand’s cross-market activation strategy connects fandom, experiential retail, and Gen Z spending habits, and what marketers…

The way brands show up in search is changing fast, and marketers are steering that shift. As generative AI becomes part of the discovery process, the traditional SEO playbook is getting a rewrite. Keywords and backlinks are still part of the mix, but a growing list of acronyms—GEO, AEO, AISO—now define how visibility works in…

In a move that blends fandom with fashion, Xbox and Crocs have teamed up for a limited-edition collection of gaming-inspired clogs. The drop transforms the familiar Xbox controller into footwear, complete with fixed buttons, joysticks, and footbeds labeled “Player left” and “Player right.” This article unpacks how the Xbox x Crocs collaboration is more than…

Baidu is trimming deep. After reporting a bruising US$1.6 billion loss in Q3 2024, the Chinese tech giant has kicked off a sweeping round of layoffs expected to run through year-end. The affected units? Mainly legacy internet teams and ad-tech functions tethered to a slowing search economy. But this isn’t just a cost-saving move. It’s…

As marketing gets more complex, martech tools play a bigger role in helping teams work efficiently and deliver results. Many martech tools now also come with AI-powered features, helping businesses automate tasks and uncover deeper insights. Choosing the right tools can give marketing teams a competitive edge. According to a recent Deloitte report, marketing executives…

Nvidia has dropped a new suite of AI tools aimed at advancing autonomous driving and robotics, signaling a deeper push into what it calls “physical AI.” At this year’s NeurIPS AI conference in San Diego, the chipmaker introduced Alpamayo-R1, a new open-source vision-language-action (VLA) model designed for autonomous driving research. Touted as the first reasoning-focused…