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Fisher & Paykel is starting to treat AI as more than a customer-service efficiency tool. The appliance company says changes in how people research products and discover brands are increasingly shaping where it invests. Chief digital officer Rudi Khoury said customers are already using GPT-style tools as research interfaces, which pushes AI into a broader…

For more than a century, The Laughing Cow has been recognizable for one very simple reason: the cow is laughing. Now the smile is gone, and the absence is doing the work that a new logo or product launch normally would. Bel Brands USA outlined the change in its newsroom, with select Creamy Original packs…

LiveRamp is expanding its ChatGPT Ads integration from measurement into audience activation, letting marketers use RampID-linked first-party data to build Custom Audiences across 11 markets. The update means CRM, loyalty, behavioral, web and app data can now feed audience targeting and suppression in ChatGPT Ads through the same identity infrastructure marketers may already use elsewhere.…

Adobe is bringing its AI marketing and creative stack into the National Hockey League through a new partnership spanning content production, customer journeys and fan participation. As the NHL’s official creative, marketing and AI partner, Adobe will equip the league and its clubs with GenStudio, Experience Platform, Journey Optimizer, Express and Firefly across web, app,…

For global K-pop audiences, Seoul is already more than a backdrop. It is where music, fashion, food, beauty and fan culture overlap with the everyday places people see in videos, variety shows and social feeds. Seoul Tourism Organization is leaning directly into that connection for its 2026 global campaign. The city has named aespa members…

Celebrity ambassadorships often stop at the campaign image. The star wears the product, the brand gets the attention, and the relationship stays mostly on the surface. MARK & LONA’s latest KARINA release is trying something more participatory. For its 2026 Autumn/Winter Ambassador Selection Style.02, the luxury golf brand says the collection was inspired by something…

At an event built around agentic AI, Mixpanel’s Kurby Chua noticed something quieter than the conference theme. Relatively few product professionals were asking him about artificial intelligence. “There’s not a lot of people mentioning to me about AI,” Chua said at the 2026 Indonesia Product Conference (IPC). His interpretation was not that Indonesian companies had…

Google has appointed Nitin Gajria as managing director for Southeast Asia and South Asia frontier markets, giving the longtime executive responsibility for regional growth, commercial partnerships and developer and creator ecosystems. The appointment is a personnel change rather than a new product strategy, but the remit is notable because it combines several parts of Google’s…

The World Federation of Advertisers says labour-based agency remuneration is losing ground as brands move toward fixed-fee, output-based and performance-linked models. The shift matters because AI is making the old relationship between time and value less reliable. Agencies can produce some work faster than before, but marketers still need a way to price strategic judgment,…

Most teams describe human-in-the-loop AI as a safety mechanism: the machine does the work, then a person checks it. That sounds responsible, but it can become an expensive way to automate almost nothing. If every brief, bid, creative variation, audience recommendation, and optimization waits for a person, the workflow inherits the speed of the slowest…