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Internal link: https://www.contentgrip.com/influencer-marketing-statistics/ The state of influencer marketing in 2026: 30 stats every B2B marketer should know 30 influencer marketing statistics that reframe how B2B marketers should be spending in 2026 Running influencer campaigns across APAC or the US? Content Collision helps global brands localize strategy, select the right creators, and execute high-impact influencer programs…

Internal link: https://www.contentgrip.com/amazon-ads-agent-australia/ Amazon Ads Agent Australia Related ContentGrip coverage of Amazon Ads Agent in Australia. This article is produced by ContentGrow. We’re building branded media outlets for B2B companies. Interested in learning more? Learn more.

Snickers is taking “You’re Not You When You’re Hungry” somewhere more specific than another sports ad. During Australia’s AFL and NRL Grand Final week, the brand is extending its “Feed The Trolls” campaign into Twitch with a custom mechanic designed to catch a heated comment before it reaches chat. When the system identifies a potentially…

Amazon Ads is reorganizing its advertising stack around a unified AI-led platform, adding DVA+ and Full-Funnel Campaigns to an experience now called Amazon Ads Agent. The structure brings sponsored ads, display, video, audio and streaming TV closer together, with advertisers defining objectives, budgets and creative while Amazon’s systems handle more of the execution and optimization.…

Apiary Co-Founder and CEO Jessica Casey Jaya sees a clear change in the questions Indonesia’s product community is asking about artificial intelligence. At last year’s Indonesia Product Conference (IPC), she said the discussion was still largely an introduction to AI and the tools entering the market. This year, the emphasis has moved to what teams…

When Fenty Skin showed a twist-to-slice eye patch dispenser and two beauty rivals surfaced with near-identical formats days later, the packaging itself became the joke. What could have turned into a fight over sameness instead became a shared social moment. Glow Recipe and Huda Beauty followed with similarly presented eye-patch products, while Fenty Skin responded…

For more than a century, The Laughing Cow has been recognizable for one very simple reason: the cow is laughing. Now the smile is gone, and the absence is doing the work that a new logo or product launch normally would. Bel Brands USA outlined the change in its newsroom, with select Creamy Original packs…

Telstra is bringing back Steve Buscemi’s intergalactic villain for another round. That makes the new campaign more interesting than a standard celebrity sequel. The Australian telco is not only reusing a famous face. It is building a recurring brand character around a functional product benefit: network safety. The latest chapter brings back Buscemi as an…

Fisher & Paykel is starting to treat AI as more than a customer-service efficiency tool. The appliance company says changes in how people research products and discover brands are increasingly shaping where it invests. Chief digital officer Rudi Khoury said customers are already using GPT-style tools as research interfaces, which pushes AI into a broader…

LiveRamp is expanding its ChatGPT Ads integration from measurement into audience activation, letting marketers use RampID-linked first-party data to build Custom Audiences across 11 markets. The update means CRM, loyalty, behavioral, web and app data can now feed audience targeting and suppression in ChatGPT Ads through the same identity infrastructure marketers may already use elsewhere.…