Author: admin

BlueConic has acquired Jebbit, pairing a customer data platform with interactive experiences designed to collect declared first-party data such as preferences and intent. The combination targets a practical gap many CDP users face: unifying behavioral and transactional data is useful, but it is often missing explicit “why” signals that can improve segmentation, personalization, and downstream…

KFC Singapore is leaning deeper into culture-driven marketing with the return of its Samyang collaboration, this time layering product innovation with immersive, in-store experiences. This article explores how the Samyang Buldak carbonara double down launch reflects a broader shift in fast food marketing, where menu drops are no longer just about taste, but about shareability,…

Hightouch has acquired HeadsUp to bring AI and machine learning-driven modeling into its warehouse-native Customer 360 capabilities for its composable CDP approach. The move is aimed at turning unified warehouse data into more actionable signals, especially for identifying likely conversions and prioritizing activation across marketing and revenue teams. Short on time? Here’s a quick look…

daydream raised a $15 million Series A led by WndrCo, with participation from First Round Capital and Basis Set Ventures, bringing total funding to $21 million. The company is positioning itself as an AI-native SEO agency that combines automated “agents” with human experts, reflecting growing demand for execution help as search behavior and ranking dynamics…

Acclaim is expanding into the U.S., setting up a global headquarters in Miami and naming Fred Fontes as CEO, following a previously announced $34 million Series A led by Ratmir Timashev. The company is positioning its voice-first AI agents around regulated-industry requirements, with an emphasis on compliance controls, audit trails, and deployment options that can…

Sprinklr has formed a strategic partnership with CreatorIQ focused on unifying measurement across creator marketing, organic social, and paid social amplification inside a connected reporting workflow. For brands running mixed creator and paid programs, the move targets a common operational gap: creator performance data often sits outside the dashboards used for paid optimization and broader…

Cara raised $8 million in seed funding led by Kearny Jackson to expand its AI platform for insurance brokerages, agencies, and wholesalers, with a focus on automating sales and servicing workflows that connect to existing AMS and CRM systems. The company says the platform reached seven-figure ARR in seven months and serves thousands of insurance…

What started as an April Fool’s joke quickly turned into a viral brand moment for IKEA Singapore. IKEA Singapore took its most forgettable tool, the Allen key, and gave it a glow-up, reintroducing it as the ALLËNKI, a grungy necklace that can still tighten your furniture. Yes, it sounds ridiculous. That’s exactly why it works.…

Singapore’s regulator has put X and TikTok under intensified scrutiny, signaling a broader shift in how governments are holding platforms accountable for harmful content. For marketers, this is not just a policy update, it is a reminder that platform risk, brand safety, and audience trust are becoming deeply intertwined. This article explores what triggered the…

Tofu has raised $12 million in Series A funding led by SignalFire, as it pushes a unified, AI-driven workflow for B2B marketers running multi-channel campaigns. The company’s pitch is straightforward: enterprise GTM teams have too many disconnected tools, and campaign execution slows down as handoffs multiply across systems. The round also included participation from HubSpot…