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Supermetrics has acquired Relay42, expanding from marketing data integration and reporting into real-time customer data activation. The combination is aimed at teams that want performance reporting and first-party customer activation to sit closer together, rather than being managed in separate systems. Relay42 brings a real-time customer data platform focused on unifying customer data and enabling…

AI has made it easier than ever to scale email marketing. But while teams are producing more content, they are not necessarily getting better results. In fact, new data suggests the opposite may be happening. A recent Adobe Express survey of 1,007 US consumers shows that the biggest driver of email engagement is not personalization,…

In the age of shrinking newsrooms and algorithmic news feeds, most stories don’t get covered—and it’s not just about writing better press releases. Data shows that over 95% of media pitches are rejected, even before a journalist reads past the subject line.  For today’s B2B marketers and PR pros, cracking the code of newsworthiness isn’t…

Samsung is doubling down on experiential marketing, this time by embedding its Galaxy ecosystem directly into one of the world’s biggest cultural moments. Its new global partnership with BTS World Tour ARIRANG is not just about sponsorship visibility. It is about turning live entertainment into a product demo at scale. 0:00 /0:30 1× This article…

Crexi has launched Market Analytics, an AI-assisted product designed to generate commercial real estate market reports in minutes instead of hours. The tool blends Crexi’s proprietary transaction and marketplace activity with third-party sources, aiming to reduce manual research and report-building for brokers, owners, and investors. The product sits inside Crexi’s existing platform, where users already…

Sett has raised US$30 million in a Series B round to scale an AI-driven marketing automation platform focused on user acquisition creatives for mobile games. The funding brings total capital raised to US$57 million, as the company pushes deeper into automating the creative production and optimization loop that performance marketing teams in gaming run continuously.…

Muck Rack’s latest research digs into a question many marketers are quietly asking: what actually shapes AI-generated answers? Based on an analysis of over 1 million links cited by AI tools, the report offers one of the clearest looks yet at how generative AI systems source information. For B2B marketers and PR professionals, the implications…

Zendesk has completed its acquisition of Forethought, aiming to deepen “self-improving” AI agent capabilities inside its customer service platform. The move targets a fast-shifting CX software landscape where vendors are racing to automate more of the end-to-end resolution workflow, across chat, email, and voice, while keeping governance and handoffs to humans intact. Short on time?…

Impartner has rolled out new partner marketing automation capabilities that unify campaign execution, AdTech, and AI inside its partner revenue orchestration platform, with an emphasis on tying partner activity to pipeline and revenue. The update targets a common channel pain point: marketing execution across distributed partner ecosystems tends to be fragmented, hard to govern, and…

CHAGEE Singapore is relaunching its Hojicha Genmai Milk Tea with a new campaign that positions tea as more than just a drink — it’s a remedy for a restless mind. This article explores how the brand’s latest marketing push, The art of lightness, blends product storytelling, sensory activations, and a growing regional tea trend to…