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Jake Rundell has built his career at the intersection of storytelling and technology, scaling content operations at both PlaytestCloud (a mobile game user research platform) and ecoligo while maintaining the strategic thinking that separates effective marketing from mere content generation. As Content Marketing Manager at ecoligo, he leads content strategy for the Berlin-based solar-as-a-service company…

Pop Mart is betting that smaller toys could drive bigger returns. At its 2025 half-year performance briefing, founder Wang Ning teased the launch of a mini version of its best-selling character, Labubu. The downsized blind box collectible is expected to drop within the same week, with use cases expanding from bag charms to mobile phone…

If you are posting YouTube Shorts without considering timing, you could be leaving millions of views on the table. Adobe’s latest analysis shares the best time to post on YouTube Shorts. The study shows that timing can make the difference between decent numbers and breakout performance. This article explores the study’s findings on optimal posting…

Marketing is undergoing its biggest transformation since digital advertising. Capgemini reports that 71% of organizations expect their talent profiles to change within three years due to GenAI. This shift represents more than just adopting new tools—it’s a complete reimagining of how marketing work gets done. More than 75% of marketers worldwide integrate some form of…

Ralph Lauren is leaning into animation to reintroduce a decades-old mascot to a new generation. The luxury brand launched its first animated short film, The Polo Bear Chronicles: Operation Black Tie, on YouTube last week, featuring its beloved Polo Bear in a six-minute narrative of charm, elegance, and lighthearted intrigue. This article explores why Ralph…

Most commercial real estate (CRE) decisions rely on fragmented and outdated data, and investors know it. Realmo, a new player in the property analytics space, wants to change that. The company has launched a Location Insight feature designed to help CRE stakeholders better evaluate a property’s real potential. By using interactive maps layered with foot…

AI tools are everywhere in marketing, but most teams are still just scratching the surface. That is the takeaway from a recent survey by Fractl and Search Engine Land, which gathered responses from over 1,000 marketers and consumers. The study aimed to understand how AI is reshaping content discovery, strategy, and consumer trust in the…

Hans Bunes has spent over two decades helping Fortune 500 companies and emerging B2B tech firms solve a problem most don’t realize they have: they’re chasing the wrong customers. As co-founder of Bunes & Ferenczi, a boutique advisory service based in Stockholm, Hans specializes in using AI and machine learning to help companies identify their…

Kathy McGovern knows the frustration of being promised AI solutions that don’t deliver. As Vice President of Product at Access Development, she oversees email marketing campaigns that reach millions of users monthly—but with a unique twist that most AI tools can’t handle. Access Development operates what the company describes as North America’s largest private discount…

HI-CHEW is doubling down on gamified brand engagement. The Japanese candy brand is back in Fortnite Creative for its third year running. This time, it brings mini-games, collectible rewards, and a creator competition designed to turn fan experiences into permanent branded maps. Powered by Super League and executed alongside agency Carmichael Lynch, the campaign runs…