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Brand marketers are discovering that faster AI production does not automatically create a more capable creative operation. At a recent marketing industry event, brand-side leaders described automated workflows that accelerate campaign output while making basic mistakes, including incorrect logo execution, harder to catch before work moves toward market. The immediate concern is quality control. The…

At the AFL Grand Final, sponsorship visibility is easy to buy. Owning a moment that people can recognize year after year is harder. AAMI has spent five years building one. Its recurring “AAMI To the Rescue” platform returned for the 2026 Grand Final with a familiar problem: the match ball had gone missing again. This…

Sports influencer marketing works differently from a standard creator campaign because the audience is rarely following the creator for content alone. Fans are following a team, athlete, competition, training journey, rivalry, identity, or community that already carries emotional weight. The brand enters that relationship after the trust has been built, which makes creator fit more…

Public relations gets treated like a synonym for press coverage. That is too narrow. In practice, brands use PR to launch products, explain decisions, build executive credibility, manage risk, create useful industry data, strengthen partnerships, and give journalists a reason to pay attention when there is no obvious hard-news announcement. That broader view matters because…

Meta has reversed its rejection of paid ads promoting Alex Gibney’s documentary “Musk,” telling TechCrunch that the rejection was an error and that the ads were being restored. The reversal turns a film-marketing dispute into a practical advertising-operations lesson. When entertainment content overlaps with political or other restricted categories, platform review can affect campaign timing…

Paramount+ is reportedly developing a broader streaming roadmap that combines a free access tier, microdramas, interactive advertising and more social-style product features. The plans come from internal documents and employee communications reported by Business Insider and subsequently covered by other outlets. They are priorities under consideration rather than announced launch commitments, but together they point…

Google Ads is giving API users more competitive data and campaign controls in version 25.2, including new benchmarking metrics, Performance Max management options and creator-search improvements. The release is a minor API update with no breaking changes, but it adds several capabilities that matter to agencies and advertisers running campaign operations through internal tools rather…

Brooklinen is using four different public figures in one campaign. Brooklinen’s campaign uses four public figures from comedy, music and sports. The strategy is designed to reach different audiences while keeping one product message consistent. Brooklinen’s new campaign is built around four public figures: Robby Hoffman, Ben Marshall, Alana Haim and Mikal Bridges. Instead of…

Microsoft is moving its communications function out of marketing and into the Corporate, External and Legal Affairs organization led by vice chair and president Brad Smith. The change, first reported by GeekWire from internal emails sent by CEO Satya Nadella and Smith, puts corporate communications alongside legal, regulatory, public policy and government-relations functions. Key Takeaways…

Reebok’s latest TikTok move is more useful as an operating-model story than as another agency appointment. After testing a micro-creator campaign in the UK and France, the brand has named NewGen its TikTok Influencer Agency of Record across the UK, Germany and France for 2026. For teams evaluating a TikTok influencer agency, the interesting question…