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When a B2B buyer asks ChatGPT which marketing software their team should use, they are not clicking through twelve search results. They are reading a synthesized answer and moving on. If your brand is not part of that answer, you are invisible at the moment the decision is forming. This is the structural shift rewriting…

Consumers are increasingly letting AI systems act as a gatekeeper between them and brands, changing how loyalty is formed and how preference is expressed. That shift matters because loyalty is no longer only shaped by direct brand experiences, but also by what consumers tell assistants to prioritize. Gale’s research suggests this is moving from experimentation…

Databricks has introduced CustomerLake, a new “agentic” customer data platform that unifies customer data, identity resolution, audience building, and activation inside its lakehouse environment. The product is available in Private Preview, with Databricks naming HP, Circle K, AB InBev, and Getnet by Santander as early customers. CustomerLake positions marketing execution closer to where enterprise data…

The creator economy is no longer a consumer phenomenon. For most of its history, it was the domain of beauty YouTubers, gaming streamers, and lifestyle influencers pitching protein powder. That era is not over, but it is no longer the whole story. In 2026, the creator economy has matured into a multi-hundred-billion-dollar infrastructure that is…

Meta is testing an ads “MCP server” concept that would let outside AI agents connect to Meta campaign workflows and help handle routine media buying tasks. The company’s direction is framed around AI-assisted campaign management, where tools like ChatGPT-style agents can plug into a server layer that sits between the buyer and Meta’s ad systems.…

Respond.io has raised $62.5 million in Series B funding led by Camber Partners, with participation from Endeavor Catalyst and existing investors. The company sells a customer conversation management platform aimed at mid-market B2C teams handling revenue-driving chats and calls. The funding lands alongside notable operating signals: Respond.io says it is at $35M ARR, growing 169%…

B2B salespeople used to own the whole conversation. Not anymore. “Everyone today knows what they want to buy and why they want to buy it before they even talk to a salesperson,” says Nick Turner, CEO of B2B marketing attribution platform Dreamdata. “Salespeople are in the ‘how’ business now.” Nick has spent more than two…

Opal has rolled out Gem, an AI copilot built into its marketing planning platform, aimed at helping teams align campaign execution and performance interpretation with brand strategy. The product is positioned to reduce time spent on alignment work such as explaining results in meetings, chasing data across systems, and recreating repeatable campaign workflows. Table of…

Default has launched a new agentic go-to-market (GTM) platform and announced a Series A led by 8VC, bringing total funding to US$20 million. The company is positioning the release as a shift from point solutions toward a unified data and orchestration layer that revenue teams can use to run workflows and deploy agents. The product…

FIFA may have wanted Levi’s branding out of sight during the 2026 FIFA World Cup, but the denim giant appears to have found a way to stay front and center anyway. After reports emerged that FIFA required commercial stadium branding to be concealed at host venues, Levi’s responded by covering its iconic stadium logo with…