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Just weeks before Australia’s strict new underage social media rules go into effect, the national online safety regulator has added Twitch to the list of platforms banned for users under 16. Pinterest, however, was left off the list. This raises fresh questions about how platforms are evaluated under Australia’s Social Media Minimum Age (SMMA) framework.…

Singapore telco Singtel is proving that you don’t need an official tour sponsorship to dominate concert season. Ahead of BLACKPINK’s highly anticipated shows, the company rolled out a month-long experiential activation that blurs the line between telco, tourism, and fandom. View this post on Instagram A post shared by Joseph Tan 陈水铭 (@josephtansm) Dubbed “The…

With buyer journeys getting longer and outreach becoming more competitive, strong lead generation has become one of the most important pillars of modern marketing. In 2026, teams aren’t just looking for more contacts — they’re looking for better data, smarter automation, and tools that help them personalise at scale. AI-powered workflows, intent signals, and multichannel…

As AI-generated content spreads across platforms, spotting synthetic prose is becoming both harder and more essential. For marketers, PR pros, and comms teams tasked with protecting brand voice and content integrity, knowing what feels off is no longer enough. This article explores how Wikipedia’s volunteer editors have quietly created one of the most useful tools…

Coach is no longer just a leather goods brand. It is building an entire lifestyle universe designed to appeal to Gen Z. Think immersive spaces, nostalgic design, themed cafés, and even a repurposed Boeing 747. This article explores how Coach is evolving from traditional retail into full-blown experiential marketing, why this resonates with younger consumers,…

ChatGPT is no longer just a solo experience. OpenAI has introduced group chats, a feature that lets users bring others into the same AI-powered conversation. Available to Free, Go, Plus, and Pro users in Japan, South Korea, Taiwan, and New Zealand, the tool is expected to expand globally after initial feedback. This article explores how…

Social media isn’t just a brand awareness play anymore. It’s the new storefront for small businesses. A recent survey by Signs.com reveals how users really interact with business content online and what makes them trust, stop scrolling, or hit the buy button. Whether you’re leading B2B content strategy or managing multi-brand accounts, these insights can…

Huawei Device has unveiled a global brand campaign called “Now is yours,” signaling a strategic shift from touting innovation to building emotional resonance with younger consumers. Launched across Asia, Europe, Latin America, the Middle East, and Africa, the campaign positions Huawei not just as a tech leader but as a lifestyle companion. By putting empathy…

In a spicy new twist on celebrity endorsement, Nongshim has enlisted K-pop heavyweight aespa as the first-ever global ambassador for its flagship Shin Ramyun brand. This move kicks off a multifaceted marketing blitz aimed at boosting the brand’s cultural cachet and shelf presence outside of South Korea. This article explores how the aespa partnership aligns…

A new timing study from Adobe Express is giving marketers and creators hard numbers to back their Facebook content strategies. After analyzing over 40,000 posts from the top 100 Facebook creators on Social Blade, Adobe has pinpointed the exact hours and days that drive maximum engagement. For brands chasing likes, shares, or sheer visibility, this…