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Microsoft Advertising is expanding its API with a new Search Term Landing Page Report, campaign-level device exclusions for Performance Max and support for LinkedIn segment targeting. The update is most relevant to agencies, software vendors and advertisers that manage Microsoft Ads programmatically. It gives those teams more data about where search traffic lands while adding…

Google Ads is giving advertisers two new ways to improve Customer Match audience matching: IP addresses and interaction timestamps. The change adds more first-party signals to a system already built around advertiser-owned data such as email addresses, phone numbers and mailing information. But it also creates a more sensitive operating requirement because Google says the…

Most anniversary campaigns look backward. The New York Times is using its 175th year to make the past feel useful in the present. Its official announcement frames the anniversary through a different lens: not just what the newspaper published, but what brands chose to advertise alongside it. That turns the archive into a record of…

Some fashion brands have to dig through an archive to find a line worth reviving. Dr. Martens has had one stitched onto the back of its shoes for generations. “With Bouncing Soles,” the phrase printed on the brand’s heel loops, is now becoming the connective idea for a broader global platform about individuality, creativity and…

For fans, the line between merchandise and everyday objects keeps getting thinner. A controller can be part of a gaming setup, but once it carries an artist’s visual identity, it also becomes something to collect, display and recognize as part of a fandom. PlayStation is leaning into that overlap with LISA. In an official announcement,…

IAB Europe has found that expectations for agentic media buying are advancing faster than the operating systems around them. Advertising executives increasingly expect AI agents to move from experiments into daily buying workflows, even as security, privacy, training, and accountability remain unresolved. This is not simply another adoption story. It is evidence that media organizations…

At Indonesia Product Conference 2026, Aditya Chintawar Founder and CEO of Kite, reduced a broad change in product development to two questions: “The old constraint: can we build it? The new constraint: should we build it now?” That shift is easy to underestimate. AI is shortening work across research synthesis, reporting, prototyping, coding, data analysis…

ROCKAPP is opening a free UA Health Check for mobile product teams that want an outside view of their acquisition setup before increasing spend, adding traffic sources, or making larger campaign changes. The sessions will run from October 1 through October 31, 2026. The offer is positioned as a focused review rather than a broad…

Coach sits at #35 in a new U.S. youth-brand ranking, with 71% of respondents who rated it saying they like or love it. At the same time, 73% of the same age group say they are budgeting carefully. Brand preference is holding up. The purchase is getting harder to earn. Pion, a marketing platform that…

MrBeast’s biggest brand partnerships increasingly work like episodes rather than endorsements. A product is not simply held up for the camera. It becomes something contestants use, a rule people have to follow, or a tool that helps move the challenge forward. That is the logic behind Google‘s new multi-year partnership with Beast Industries. In an…