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Salesforce has signed a definitive agreement to acquire Fin, formerly known as Intercom, for approximately US$3.6 billion. The deal is aimed at expanding Salesforce’s AI customer service and agent capabilities, including faster deployment paths for support teams. Fin’s core product is an AI agent for end-to-end resolution of customer queries across channels such as chat,…

The 2026 FIFA World Cup is still months away, but marketers already have a clear signal about where attention is likely to concentrate: Gen Z. According to Nexxen’s Singapore outlook report, younger football fans are more engaged with the sport year-round, more likely to consume content across multiple platforms, and more committed to following the…

Marketers running campaigns for two different audiences often end up with two different problems. Content built for Gen Z feels too chaotic for millennial buyers. Content built for millennials reads too dry for Gen Z feeds. The good news: you do not need two separate content operations. You need a clearer map of what each…

TikTok Shop is no longer an emerging channel in Southeast Asia. It is the region’s fastest-scaling commerce platform, and brands that are still “evaluating” it are ceding ground to competitors who moved earlier. According to Momentum Works, TikTok Shop’s Southeast Asia GMV doubled year-on-year to US$45.6 billion in 2025, representing 71% of the platform’s total…

Nike has launched “Rip the Script,” a global football campaign designed to encourage players to trust their instincts and embrace a more creative style of play. But beneath the headline message sits something much larger: a marketing strategy that treats football as a cultural ecosystem rather than a sporting event. Instead of relying on a…

Indonesia is not a market where Western influencer playbooks transfer cleanly. It is the fourth most populous country in the world, home to over 1.1 million Instagram influencers, and the most performance-oriented influencer market in all of Asia-Pacific. For brands used to awareness-first campaigns with glossy production, Indonesia requires a fundamentally different posture. This guide…

The boilerplate is the most ignored section of a press release. It sits at the bottom, after the news, after the quotes, after the call to action. Most PR teams write it once and forget it for years. That is a problem, because the boilerplate is now doing two jobs at once: describing your company…

Unifonic acquired Segmentify to deepen its AI personalization and behavioral intelligence capabilities, with the goal of expanding “agentic marketing” across MENA and strengthening its footprint beyond the region. The deal brings together Unifonic’s conversational engagement and orchestration with Segmentify’s real-time personalization engine, reflecting a broader push among enterprise marketing platforms to combine messaging, decisioning, and…

Hiway raised approximately ¥300 million ($1.9 million) in a Series A round to expand its AI-native CRM focused on automating agency and partner sales operations, bringing total funding to ¥465 million ($3.0 million). The product focus matters for B2B marketers and revenue teams that rely on indirect, multi-tier distribution, where inquiry handling, quote generation, and…

AI labeling in video ads does not appear to reduce key brand and ad performance metrics, based on results from MediaScience’s “AI Labeling Impact Study” across 900 U.S. participants. The study’s timing matters because disclosure requirements are expanding, including New York’s law focused on “synthetic performers,” and the EU AI Act’s labeling obligations for select…