Author: admin
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Indeed launches “Jobs Need People” campaign as it shifts from job search to AI-powered matching
Indeed’s latest brand campaign signals a major repositioning for one of the world’s largest hiring platforms. The company is moving beyond its identity as a traditional job board and leaning into a future where AI-powered matching, rather than keyword-based searching, drives hiring outcomes. The new global campaign, “Jobs Need People,” arrives as both employers and…
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Minerva debuts an AI consumer marketing platform with $20M funding
Minerva has publicly launched an AI platform designed for consumer marketing teams, alongside a $20 million funding round and a collaboration with OpenAI. The product pitch is straightforward: unify fragmented first-party customer data, enrich it with additional consumer context, and then use AI agents to run marketing workflows, from data preparation through modeling, activation, and…
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Creative Edge integrates NeigerDesign to expand HubSpot and growth services
Creative Edge has completed the integration of NeigerDesign & Strategic Marketing, bringing the branding and HubSpot-focused agency into the Creative Edge organization under an agreement effective August 1, 2025. NeigerDesign operated under its existing name during the transition, with the combined firm now presenting a unified set of services spanning branding, HubSpot implementation, marketing automation,…
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Gartner survey finds 70% of CMOs prioritize AI, but 30% have infrastructure
Seventy percent of CMOs say becoming a leader in AI is a key goal for 2026, yet only 30% say their organizations have the infrastructure needed to achieve it, based on Gartner survey data. The gap matters because it suggests many teams are trying to scale AI adoption before their data, governance, and operating model…
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Meta’s AI agent for WhatsApp Business is now available globally
Meta is rolling out its customer support AI bot, now called Meta Business Agent, globally inside WhatsApp Business, with availability also expanding to Instagram DMs. The move positions WhatsApp as more than a messaging channel by adding automated support and sales workflows that can run inside existing customer conversations. For marketers and SMB operators, the…
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Coca-Cola’s World Cup 2026 finale turns VAR drama into a global marketing moment
As FIFA World Cup 26 approaches, Coca-Cola is closing out its global “Feel it all” campaign with a film that leans heavily into one of football’s most emotionally charged experiences: the VAR check. The new spot, “No better feeling,” positions the brand not around the game itself, but around the emotional rollercoaster fans experience while…
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The future of AI depends on better data annotation services
AI models only perform as well as the data they’re trained on. Without accurate, consistent labeling, even advanced algorithms produce unreliable results. Data annotation services make raw information usable, turning unstructured inputs into training material that actually improves model performance. The future of machine learning depends on scalable, high‑quality data labeling and annotation services. Investing…
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The Gen Z B2B buyer playbook: a practical guide for marketers
The B2B buyer has changed. Not slowly, not subtly, but in a way that makes a lot of traditional demand gen playbooks look visibly outdated. Gen Z buyers are now a real and growing presence in corporate purchasing decisions. Born between 1997 and 2012, the oldest members of this cohort are already in their late…
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WPP debuts Hex studio to build AI-ready creative production talent
WPP has launched Hex, a new studio inside WPP Production aimed at addressing the growing AI skills gap in creative and production teams. The company outlined the move in an official newsroom post. Hex starts with around 50 creative technologists drawn from WPP’s Creative Tech Apprenticeship, a nine-month paid program introduced in 2022 that recruits…
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Doceree rolls out Clinical Intent Signals for real-time HCP targeting
Doceree has launched Clinical Intent Signals (CIS), a new data layer designed to detect and activate real-time “clinical intent” signals across omnichannel healthcare marketing. The product is slated to be available through Doceree’s Daily Command Marketplace when Daily Command debuts publicly on July 14, 2026. The announcement matters because healthcare marketers have historically relied on…