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WP Engine, a major WordPress hosting and digital experience platform, is doubling down on editorial innovation by acquiring longtime agency partner Big Bite—a UK-based WordPress agency known for building newsroom platforms and custom editorial tools for media brands. The move marks a strategic product shift: Big Bite will wind down its agency business and become…

Martech venture builder Brave Connective Holdings Inc. (BCHI) is joining forces with global innovation platform Plug and Play to supercharge its regional expansion and product roadmap. The move signals BCHI’s intention to fast-track innovation across its multi-brand ecosystem, linking local enterprise needs with international startup talent and tech. For marketers keeping an eye on emerging…

Microsoft’s ceo Satya Nadella is taking a clear stance on the AI discourse: stop calling it slop and start calling it scaffolding for human potential. In a recent blog post, Nadella called on the tech industry to reframe its thinking around AI. Rather than seeing the technology as a threat to white-collar jobs or a…

Creating content used to feel empowering. In 2025, for many creators, it feels like a grind. As social platforms prioritize endless content loops and short-form trends, creators are burning out—and rethinking where they spend their time. According to Patreon’s State of Create 2025 report, most creators say their monthly income is unpredictable and that they…

As generative AI changes how people discover and evaluate information, it’s also forcing marketers to rethink the fundamentals of brand visibility. Large language models (LLMs) like ChatGPT are fast becoming the default way consumers learn, compare, and decide — often before they even visit a website. This creates a new problem: brands can no longer…

Blue Diamond Almond Breeze is breaking ranks with the current AI advertising boom. In its latest national campaign, the almond milk brand enlists the Jonas Brothers not just as talent, but as creative collaborators to push back against the flood of overengineered, AI-generated ads. This article explores how the Almond Breeze campaign uses simplicity and…

Coursiv is a mobile-first learning platform that teaches people how to use AI tools. Not theory. Not computer science. Just practical skills for ChatGPT, Midjourney, DALL-E, and similar tools. The platform targets beginners. Specifically, people who know AI exists but have no idea where to start. The core idea Most AI education assumes you already…

UK consumers still spend hours a day with content, but McKinsey’s latest study reveals a bigger issue: much of that time isn’t translating into revenue.  Across mediums, from social video to live events, there’s a growing divide between time spent and money earned. The UK media landscape is increasingly fragmented, and traditional metrics like reach…

Luxury fitness brand Equinox is no stranger to polarizing New Year campaigns, and its 2026 edition lands with another bold provocation. This time, the enemy isn’t your post-holiday slump or gym commitment issues. It’s AI-generated chaos. Titled “Question Everything But Yourself,” the campaign directly challenges the credibility of synthetic content by placing it next to…

Retail media is evolving again, and Walmart doesn’t want to be left behind. The retail giant is testing ads in Sparky, its in-app generative AI shopping assistant, while also expanding Marty, a separate AI agent built for advertisers. Together, the two tools signal how Walmart is embedding gen AI across shopper and brand experiences, and…