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Google is pushing paid search deeper into the age of automation with the rollout of AI Max, a suite of AI-powered enhancements for Search Ads. The move signals a significant evolution in how ads are targeted, optimized, and served. But it doesn’t mean marketers can sit back and let the machines take over. In fact,…

Singapore’s breakneck pace might have met its match, at least for a moment, with KitKat’s latest marketing experiment. In a new campaign aimed at reframing rushed breaks as moments of intentional rest, KitKat has teamed up with collectible giant POP MART and its introspective mascot, DIMOO. This article explores how the KitKat x DIMOO blind…

A high-fashion ad in Vogue is drawing intense scrutiny, not for what it shows, but for who isn’t real. Guess’s latest campaign features an AI-generated model created by studio Seraphinne Vallora. The campaign has triggered a wave of online backlash and reignited debates about beauty standards, creative labor, and the role of artificial intelligence in…

Marketers pay attention. First it was AI-powered content. Now, AI-powered search is gaining ground. A new Adobe Express survey reveals that 77% of Americans are using ChatGPT as a search engine and 24% go to it before they even try Google. These numbers confirm what many marketers have already sensed: users are shifting away from…

Shared hosting isn’t built for today’s marketing reality. Between conversion-optimized landing pages, CRM dashboards, and high-traffic campaigns, marketers and founders need infrastructure that can actually keep up. That’s why Virtual Private Servers (VPS) are getting serious traction. In 2025, the global VPS market hit US$5.2 billion and it’s expected to double by 2030. It’s not…

Subscription services in the US are getting hyper-specific and subscribers want bundles that reflect it. According to new research from Bango, nearly a third of American consumers (31%) are now paying for at least one specialist subscription. We’re talking horror-only streaming (hello, Shudder), meditation apps, language platforms, and even pet trackers. This surge in niche…

The global wellness industry is now worth US$2 trillion and is getting a serious generational upgrade. According to McKinsey’s 2025 Future of Wellness survey, younger consumers aren’t just spending more on wellness; they’re changing what it means. For millennials and Gen Z, wellness isn’t a niche anymore, it’s a lifestyle. Think less “treat yourself” and…

Dunkin’s new campaign may be selling cold drinks, but the internet’s response has been anything but chill. The brand’s latest Golden Hour Refresher ad featuring actor Gavin Casalegno is drawing heat for referencing “genetics” in a way that critics say subtly reinforces white-centric beauty standards. This ad drops just days after American Eagle’s “Sydney Sweeney…

The creator economy is booming, at least on paper. Valued at US$250 billion in 2024 and projected to reach US$1.49 trillion by 2034, it’s easy to think everyone with a ring light and a niche is cashing in. But that growth story comes with a catch: most creators aren’t seeing the upside. While platforms like…

What was meant to be a bold, cheeky denim campaign has quickly turned into a PR headache for American Eagle Outfitters. The brand’s new fall ad featuring Sydney Sweeney, tagged with the line “Sydney Sweeney has great genes,” was meant to spark conversation. And it has, just not in the way the company likely intended.…