Author: admin
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Paramount-Warner settlement puts newsroom governance inside the merger terms
Paramount and Warner Bros. Discovery moved closer to completing their merger on September 21 after a coalition of 12 state attorneys general agreed to settle its antitrust case. The agreement still requires court approval, but it removes a major legal obstacle while attaching operating conditions that reach beyond film output and cable negotiations. For media…
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MAMEE recalls AI-designed packaging after cultural error
MAMEE has recalled a Selangor-themed bag after an AI-generated illustration inaccurately depicted Lord Murugan at Batu Caves, turning a packaging detail into a public test of the brand’s creative controls. The image showed the deity holding a three-pointed trident rather than the vel, the sacred spear associated with Lord Murugan. The company apologized to the…
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Pinterest turns campaign setup into a score. Marketers should not treat it as a KPI.
Pinterest has added a campaign optimization score to Ads Manager, turning its preferred campaign setup into a number advertisers can see and act on. In guidance published September 21, Pinterest said the score evaluates three areas: campaign setup, creative mix and signal strength. The company says higher scores correlate with better campaign performance and pairs…
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Press release best practices: 12 rules that make a release easier to cover
A press release does not become useful because it follows a template perfectly. It becomes useful when a journalist can quickly understand what changed, verify the important facts, see why the story matters to an audience, and get the material needed to report it. That standard matters more in 2026 because PR material is a…
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Kendall Jenner gives Donna Karan’s archive a New York reset
Fashion campaigns keep returning to the past, but the stronger ones do not simply recreate it. Donna Karan is using Kendall Jenner to revisit a piece of its own advertising history while making New York feel central to the brand again. The Fall 2026 campaign takes a late-1980s Donna Karan idea and rebuilds it around…
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TXT’s Soobin becomes Dolce&Gabbana’s new face across fashion and beauty
For K-pop fans, a fashion-week appearance can be more than a seat in the front row. It can be the first public sign that an idol and a luxury house are testing how naturally their worlds fit together. That is the context behind Dolce&Gabbana naming TOMORROW X TOGETHER leader SOOBIN its new Global Ambassador. The…
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Disney+ redraws what “ad-free” means around Premium viewing
Disney+ is giving itself more room to place promotional, sponsored and advertising material around viewing even on plans still marketed as ad-free. The important distinction is where those messages can appear and whether they interrupt the movie or series a subscriber chose to watch. A current Disney+ Canada agreement comparison shows that the service is…
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Pinterest brings performance ads to visual search at 80B-search scale
Pinterest is turning its visual search behavior into a more explicit performance advertising surface. The company introduced Visual Search Ads on September 17, giving advertisers a way to bid for prominent placements in Pinterest Search Results and Pin closeups while people are still comparing products and ideas. The format matters because it pushes search advertising…
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Converse’s Karina backlash exposes the campaign-vetting gap
Converse has already done the immediate crisis-response work: it apologized and began removing a campaign image featuring aespa member Karina after viewers said the composition evoked Ku Klux Klan and lynching imagery. The harder question is the one the company has not answered publicly: how did a global celebrity campaign reach publication without anyone stopping…
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Visa extends its Mobile Legends play across 3 more world championships
Watching an esports final is easy. Getting into the arena, meeting a favorite player or seeing what happens behind the stage is much harder. That gap between watching and getting closer is becoming part of what sponsors can actually sell to fans. Visa and MOONTON Games are extending their Mobile Legends: Bang Bang relationship across…