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There is a familiar kind of TV-watching moment when a meal on screen becomes the thing you suddenly want for dinner. Instacart is building the launch campaign for its new AI shopping assistant around that impulse, using recognizable food scenes from Shrek, Scooby-Doo, The Office and A Charlie Brown Thanksgiving as prompts rather than decoration.…

Watching an esports final is easy. Getting into the arena, meeting a favorite player or seeing what happens behind the stage is much harder. That gap between watching and getting closer is becoming part of what sponsors can actually sell to fans. Visa and MOONTON Games are extending their Mobile Legends: Bang Bang relationship across…

Kendall Jenner is spending barely a day in Venice, but Armani Beauty is making that short window do more than deliver another red-carpet photo. At the 2026 Venice Film Festival, Jenner arrived as the face of Emporio Armani’s Power of You fragrance, wore a gold archival Armani gown, and talked about scent as part of…

The ONE Campaign has named Phoenix Ricks chief communications officer, giving her a remit that runs well beyond conventional media relations. The organization announced the appointment on September 18, with Ricks taking the role on September 21 and overseeing media and public relations, digital communications, creative, strategic partnerships and events. That breadth is the more…

Press release SEO is useful when it makes real company news easier to find, understand, and cite. It becomes risky when the release is treated as a shortcut for manufacturing backlinks or stuffing keywords across syndicated copies. For PR teams, the distinction matters. A release can create a searchable source of truth, help journalists verify…

A message can be technically correct and still completely miss. That’s the problem most communication training doesn’t actually solve. Teams write a clear script, rehearse the delivery, and walk into the room assuming clarity is the whole job. Then the room doesn’t respond the way the rundown predicted, and there’s no plan for what happens…

A martech vendor promises to put your campaign data, audience signals, media buying, and measurement in one place. The immediate benefit is easy to see: fewer exports, fewer reconciliations, and fewer meetings about why two dashboards disagree. That is usually where the business case for integration stops. It should not. The more valuable question is…

Two phrases pulled from newly unsealed court filings have become shorthand for the conflict between AI companies and publishers. Nick Turley, OpenAI’s head of ChatGPT, described publishers as facing an “existential threat” from AI products that were becoming more substitutive. Brent Hecht, a Microsoft director of applied science, wrote that many people would regard AI…

A year after Amazon agreed to a $2.5 billion settlement with the Federal Trade Commission, the consumer-redress side of the case is still expanding. The latest change is not a new penalty. A federal court approved a joint FTC-Amazon motion that broadens who can receive refunds, raises the maximum total payment from $51 to $200,…

Google Ads is reportedly giving select advertisers an AI tool that can translate and dub existing video creative across 33 languages and locales inside Asset Studio. The feature moves another production task into the same interface where campaigns are prepared and bought. For marketers, the immediate appeal is speed. A team could take one approved…