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Nitro Commerce, a lesser-known but fast-growing AI startup based in New Delhi, has raised US$5 million in a full-equity Series A round. The funding was led by Cornerstone Ventures and joined by India Accelerator & Finvolve, Equentis Wealth, Razorpay Ventures, and others. With this raise, the company aims to accelerate product development, scale hiring, and…

Reddit is stepping up its advertising game with a new AI-powered media-buying solution called Max Campaigns. The tool, currently in beta, promises to streamline ad management while giving brands deeper visibility into Reddit’s unique communities and behaviors. Unveiled at CES in Las Vegas, the rollout is part of Reddit’s continued push into performance advertising and…

Independent martech agency PMG has acquired Digital Voices, an influencer marketing firm with offices in London, New York, and Costa Rica. The deal brings 70 staff into PMG’s organization and strengthens its capabilities in creator-led campaigns, particularly across the UK and US. The acquisition also adds two proprietary tools—Chord and Composer—into PMG’s existing technology stack.…

While AI headlines in 2025 focused on breakthroughs and product launches, 2026 is shaping up to be the year it hits the workforce. A recent TechCrunch survey of enterprise-focused venture capitalists revealed a striking pattern: even when they weren’t asked about labor directly, many brought it up. This article explores what enterprise investors are expecting…

Content marketing is no longer just an option; it’s a necessity for any brand looking to thrive. At the core of an impactful content marketing strategy lies a robust brand foundation, built upon clear brand pillars. At the core of an impactful content marketing strategy lies a robust brand foundation, starting with a clear brand…

OpenAI is making a serious push into the audio space, and it’s about more than giving ChatGPT a better voice. According to The Information, the company has consolidated its audio-related engineering, research, and product teams in recent months, all pointing toward a hardware release focused on audio-first interaction. The debut is expected sometime in 2026.…

As marketers grapple with AI misrepresentation, Unusual offers tools to audit and shape how models describe your brand. For most marketers, AI has become both a discovery channel and a brand risk. With tools like ChatGPT influencing purchase decisions, companies are finding they no longer control how their brand is perceived—or misrepresented—by machines. A new…

Autonomous AI agents are gaining ground in digital advertising, but industry-wide adoption has been limited by fragmentation and risk. A new Agentic Roadmap from IAB Tech Lab aims to change that—without upending the programmatic infrastructure marketers already rely on. This article explores who IAB Tech Lab is, what their roadmap proposes, and why it matters…

MediaRadar just dropped its most ambitious product yet: the MediaRadar Data Cloud, a tool built for marketers, publishers and platforms who need ad intelligence that can move as fast as today’s decision cycles. The launch signals a big shift in how MediaRadar sees its role in the martech ecosystem. Instead of keeping insights locked inside…

Labubu plush toys. Limited-edition LEGO. Squishmallows, Stanley cups, and Pokémon cards. These aren’t just trendy gift items; they’re economic triggers, driving a new wave of emotional overspending this holiday season. According to a new survey by CouponFollow, the social pressure to own 2025’s “it” item is leading 1 in 10 Americans to rack up over…