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Natter has raised a $23 million Series A to scale its enterprise conversation intelligence offering. The round was led by Renegade Partners. The pitch is straightforward: replace slow, labor-intensive research cycles (surveys, interviews, focus groups) with AI-assisted, one-to-one video conversations that can be run at volume and converted into structured insights faster. For marketing and…

B2B outreach has a dirty secret: the majority of campaigns fail not because of weak copy or poor timing, but because they target the wrong person entirely. You can write the most compelling cold email in the world and still get zero replies if it lands in the inbox of someone who has no authority…

Moneta Money Bank says it has reduced go-live time for real-time marketing campaigns from weeks to hours by modernizing its marketing setup with SAS Customer Intelligence 360 and SAS Intelligent Decisioning on Amazon Web Services. The bank is positioning the work as both a marketing operations upgrade and a shift toward more contextual, event-driven engagement…

AI-powered design platform Picsart is making a calculated move into the creator economy, but with a twist that challenges how monetization typically works. Instead of rewarding reach, the company is betting on performance. This article explores how “Earn with Picsart” works, why it signals a deeper platform shift, and what it means for marketers navigating…

Sellsy has acquired RocketChart to expand its all-in-one cloud CRM and financial management suite with cash management capabilities for SMEs. RocketChart’s official website URL is not provided in the input, so RocketChart is mentioned without a homepage link. Short on time? Here’s a quick look at what’s inside: What Sellsy adds with RocketChart Why cash…

B2B software evaluation is being reshaped not by a single tool or platform, but by a broader shift in how buyers research, compare, and validate decisions. A new Software Finder report, based on traffic analysis, AI citation data, and a survey of 556 B2B buyers, shows that the evaluation journey is now distributed across Google,…

Jump has raised an $80 million Series B, and Zocks has raised a $45 million Series B, as AI note-taking products for financial advisors move from “nice-to-have” time savers toward deeper workflow and data roles alongside advisor CRMs. Because an official website URL is not provided in the input, Jump and Zocks are referenced without…

Nutella did not launch a campaign. It did not sponsor a mission. Yet it ended up owning one of the most talked-about brand moments tied to NASA’s Artemis II livestream. View this post on Instagram A post shared by Nutella (@nutella) This article explores how a floating jar inside a spacecraft triggered a massive spike…

UNIQLO is taking its LifeWear philosophy into a new environment, moving beyond stores and digital campaigns into cultural institutions. Its latest collaboration with the Asian Civilisations Museum (ACM) in Singapore signals a growing shift toward experiential, context-driven marketing that blends commerce with culture. This article explores how UNIQLO’s museum pop-up strategy works, what it says…

Levanta has acquired Perch+, bringing an Amazon-seller-first affiliate network into Levanta’s broader affiliate and creator marketplace. The deal adds supply on both sides of the marketplace: more sellers and offers for creators to promote, and more affiliate and creator demand for Amazon brands looking to scale performance-led partnerships across channels. Short on time? Here’s a…