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Glico Philippines has learned something simple about movie culture: snacks are part of the ritual, and people get weirdly loyal about what they buy at the counter. That is especially true when the product comes with a familiar “how you eat it” habit that friends can copy in real time. Now that Pocky is in…

If you have ever tried to turn a bunch of clips into a Reel, you know the least fun part is not the idea. It is the fiddly clean-up: trimming dead air, cutting pauses, and getting to something watchable before you even start making creative choices. Instagram is trying to shrink that annoying “rough cut”…

LinkedIn’s Chief Product Officer Hari Srinivasan says more than a million people have used its new “seems like AI slop” feedback option within the first two weeks of rollout. The company framed the control as a way for members to shape what they personally see, not as a punitive reporting channel. LinkedIn also outlined how…

Scrolling through travel content in 2026 is less about “top 10 things to do” and more about the feeling of being dropped into a specific corner of a city and getting the inside jokes, the street-level snacks, the tiny rituals locals swear by. Dense cities win in this format because they have endless micro-stories. Cathay…

Strava has always been the place where people post the hard stuff: the long run, the sweaty bike ride, the sunrise grind. But the real shift in fitness culture lately is quieter. Recovery days are getting bragged about. Pilates counts. Strength training is not just “cross-training,” it is identity. That is the vibe Strava is…

Brand marketers are moving past the broad question of whether to use generative AI in creative work. The sharper question is where AI belongs in a customer-facing message, and where its presence changes what the audience thinks the brand is promising. Recent examples from Koia, Hilton, Unilever, Goodwipes and Gozney show that there is no…

Public relations is easy to mistake for press releases, media coverage, or crisis response. Those are all parts of the job, but they are not the job itself. For B2B teams, PR is the discipline of deciding what the organization needs stakeholders to understand, believe, or do, then building credible communication around that goal. This…

If you have ever watched people compare keychains like trading cards, you already get why character merch drops feel bigger than “just products.” They are tiny, portable identity signals, and the chase is part of the fun. In Singapore, Starbucks is leaning into that collector energy by bringing back Mofusand for a second collaboration with…

It is not unusual for gaming fans to obsess over food that does not exist. “What does that item taste like?” becomes part of the lore, whether it is a running joke, a comfort-food detail in a vast world, or just a weirdly memorable prop. McDonald’s is leaning into that exact fan impulse with “Side…

Marketers are beginning to use AI systems not only to make content, but also to decide which creators deserve attention. As chatbots and agentic search become part of influencer discovery, creators face a different kind of visibility contest: they must be legible to models that recommend people rather than rank posts in a feed. That…