Author: admin

B2B influencer marketing is no longer a side experiment for brand awareness teams. The stronger signal now is organizational: creator programs are moving closer to demand generation, buyer education, and pipeline influence, while many teams still manage them with consumer-style briefs, loose measurement, and lightweight legal review. That mismatch is where value gets lost. Over…

Taboola’s new research argues that performance marketers are hitting a familiar wall: AI automation is working, but mostly inside walled gardens. The study found 76% of advertisers report performance gains from AI-powered campaign tools, while 80% said they would increase open web spend if comparable agentic AI solutions existed. It explores whether the open web…

Zoovu has acquired XGEN AI as it moves to consolidate ecommerce product discovery capabilities, including search, recommendations, personalization, guided selling, bundling, and conversational AI, into a single AI-native engine. The deal targets a common enterprise pain point: product discovery is often built on five to seven disconnected vendors, which can create inconsistent shopper experiences and…

Warner Bros. Discovery used its 2026 Upfront presentation to pitch a sharper ad proposition: premium content, cultural relevance, and stronger performance measurement in one package. For marketers, the message is clear. WBD is not just selling reach around HBO Max, sports, news, lifestyle, and theatrical IP. It is trying to make big cultural moments easier…

Hinge is shifting its marketing strategy away from polished success stories and toward the emotional exhaustion many Gen Z users associate with dating apps. The company’s latest campaign chapter, Can’t Believe We Met on Hinge, leans heavily into themes like burnout, skepticism, and “almost giving up” before eventually finding connection through the platform. Rather than…

Most guides on finding influencers hand you a listicle of platforms and call it a day. That is not useful when you are a B2B marketer trying to reach the CFO, Head of RevOps, or VP of Engineering at exactly the kind of company your sales team has been trying to get in front of…

Later has launched Creator AEO, an offering aimed at improving how brands appear in AI-generated answers by focusing on creator content and third-party conversations rather than only owned-site SEO. The product framing targets a growing marketer concern: discovery is shifting toward large language models and answer engines, but brand teams have limited direct control over…

Search engines are no longer scanning pages for keyword density. They are evaluating whether your website genuinely understands a subject. That shift has made topic clusters one of the most important structural decisions a content team can make. This guide walks through exactly how to build one, from choosing your core topic to publishing supporting…

Attentive has launched Visibility AI, a targeting layer designed to help brands route messages between RCS for Business and SMS based on inbox visibility signals. The release positions the update as a response to a practical problem in RCS adoption: richer messages do not matter if they land outside the primary inbox experience or fragment…

Publicis Groupe is making another major bet on the future of AI-driven marketing infrastructure. The company announced plans to acquire LiveRamp in an all-cash deal valued at approximately US$2.2 billion, positioning the move as a way to accelerate “data co-creation” and enterprise AI transformation. The acquisition signals something bigger than another martech consolidation play. Publicis…