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The next media plan may not start with a channel mix. It may start with whether an AI assistant can understand what a product is, when it should recommend it, whether the offer is still valid, and whether the transaction can complete without forcing a shopper back through the old web funnel. That is the…

Hightouch has launched Lifecycle Studio, a new workspace aimed at helping lifecycle and CRM teams move from campaign idea to activation faster by using agentic AI across planning, production, orchestration, and measurement. The release targets a familiar operational bottleneck in lifecycle marketing: while point tools can speed up individual tasks (like copy generation or segmentation),…

Facebook is bringing back Creator Studio as a standalone app positioned as an AI-powered companion for creators managing content, audiences, and community activity. Meta said the new Creator Studio is being developed with a small group of creators ahead of a wider rollout, and the company has opened a waitlist for early access. The app…

Most brand ambassador programs are designed entirely around the brand’s needs: a steady stream of UGC, consistent reach, lower CPAs than paid media. That is a reasonable set of goals. It is also why so many programs struggle to attract and keep the creators who would actually move the needle. When a program is built…

Canva Japan is taking a different approach to brand storytelling. Instead of showcasing product features, its latest campaign uses anime, music, and an emotional hometown narrative to demonstrate how creativity can inspire people to rebuild communities together. The company’s first fully animated television commercial, Beside your feelings: The blue sea shopping street, positions Canva as…

Go-to-market strategy and product-market fit are not two phases you move through in sequence. They run in parallel, and they feed each other. Early GTM decisions (which audience you target first, what you say to them, which channel you use) generate feedback that shapes the product. A message that falls flat tells you something is…

Meta has rolled out a series of updates to its branded content and disclosure framework, with the most compliance-critical change taking effect in 2026: all influencer and creator content promoting a brand on Facebook and Instagram must now use Meta’s Partnership Ads format, or face rejection and an account health penalty. Combined with new AI…

Canva has rolled out its first AI-focused brand campaign in Indonesia, featuring singer and television personality King Nassar to show how AI tools can help people move from ideas to finished creative work. The company positioned the campaign, titled “NyatAIn di Canva,” ahead of World MSME Day on 27 June, with messaging aimed at professionals,…

PR Newswire’s 2025 Global State of the Press Release Report suggests that the humble press release is far from obsolete. Instead, it is becoming even more important as generative AI changes how information is discovered, indexed, and surfaced by search engines and large language models (LLMs). The report highlights a shift in how communications teams…

Expedia Group is expanding how it shows up in culture by pairing creator-led storytelling with entertainment partnerships. The approach is designed to reach Gen Z audiences and diversify beyond traditional media as attention continues to fragment across platforms. In April, the company’s Expedia brand partnered with streamer IShowSpeed as his first official travel sponsor, building…