Author: admin

—

by

In this article: A fan birthday party; interactive activities; the retail reward strategy. Pompompurin has spent three decades being the golden retriever with a brown beret that Sanrio fans recognize instantly. For his 30th birthday, Sunway Pyramid in Malaysia is giving those fans somewhere to step into the character’s world, rather than simply browse another…

KFC Singapore Is Hiring a Cat as Its Next Brand Ambassador

—

by

In this article: A cat casting call; chicken-bucket pet merchandise; fandom beyond the menu. In a city where pets are family members, a cat can be more than a cute face on someone’s camera roll. KFC Singapore is taking that idea into its marketing calendar by inviting the public to help choose a feline brand…

McCafé Turns Its Drinks Tray Into a Limited-Edition Fashion Bag

—

by

In this article: From fan habit to fashion accessory; a drinks ritual; the limited drop. Some McDonald’s customers have been treating the humble cardboard drinks tray as an accessory, tucking sunglasses, headphones and lip gloss into its compartments. McCafé Australia has taken that bit of fan creativity literally, turning the disposable carrier into a handbag…

Sour Patch Kids Turns Its OREO Feud Into Billboard Mischief

—

by

In this article: When an internet joke becomes a street-level spectacle; A brand personality built for both screens and streets; What marketers can take from the campaign. A candy brand picking a fight with another brand is one thing on social media. It looks very different when that joke spills onto a city street and…

Carat and agency peers put human oversight at center of AI media buying

—

by

Carat, NBCUniversal and other major agency groups are testing a more automated way to plan and buy media, but the central question is no longer whether AI can recommend inventory. It is who can authorize a decision when that recommendation affects an advertiser’s money. At Advertising Week, agency leaders described an emerging operating model that…

Liquid Death uses AI to shorten its marketing decision cycle

—

by

Liquid Death is using AI to bring campaign analysis and action closer together. At Advertising Week New York on October 5, chief media and digital commerce officer Benoit Vatere described a move toward daily retail-media optimization, supported by agency partner Power Digital. The partnership uses Iris, Omega and Creative Affinity, an ecosystem Power Digital detailed…

Meta adds AI checks for risky ad destinations

—

by

Meta has added AI-based checks to its ad-review process, focusing on advertisements that appear harmless while directing people to prohibited material outside its platforms. The October 7 announcement describes stronger destination checks, additional scanning and repeat-offender detection. For advertisers, the change is a reminder that ad safety extends beyond the creative visible in a feed.…

Twitch influencer marketing: how brands earn trust in live creator communities

—

by

Twitch influencer marketing works differently from a polished product placement on a short-form feed. A streamer is speaking live, chat can respond immediately, and regular viewers often know when a sponsorship feels out of character. That combination makes Twitch useful for brands seeking attention with context, but unforgiving when a campaign treats the creator as…

Anthropic says Haiku 5.5 costs 75% less to run

—

by

Anthropic has released Claude Haiku 5.5 with lower pricing for the high-volume tasks that sit underneath many AI marketing workflows. The October 7 release targets quick summaries, classification, database queries and customer-support work. The company’s cost claim is substantial, but teams should read it alongside the pricing bands and tokenizer changes. For marketing operations, the…

OpenAI targets 1.2B-plus ChatGPT users with GPT-6 UI

—

by