Author: admin

Heineken is jumping into the AI companionship debate with a campaign that trades virtual affection for real-world connection. As digital “friends” gain traction among younger audiences, the beer brand is serving up a reminder: some conversations are better had over an actual drink. This article explores Heineken’s latest play on its #SocialOffSocials platform, a US-based…

With brands increasingly favoring authentic, community-driven marketing, college students have become the next big bet. They’re not just joining the creator economy. They’re helping redefine it. Whether on TikTok, Instagram, or in brand ambassador programs, student creators are emerging as high-impact voices that speak peer-to-peer, not top-down. This article explores why student influencers are gaining…

CHAGEE Singapore just introduced its most ambitious concept to date: Pagoda House, a retail-meets-teahouse flagship located on Pagoda Street in Chinatown. This new space isn’t just a place to grab a cup of tea. It’s a full-sensory experience designed to reconnect people with community, tradition, and the evolving lifestyle of tea lovers. This article explores…

From thirst traps to thought leadership, TikTok has long been the go-to platform for viral content. But a new shift is unfolding. It’s quickly becoming a trusted source of career advice for Gen Z and millennials. A recent survey conducted for Youngstown State University reveals that half of young professionals have used TikTok to get…

Lifestyle brand OH!SOME is tapping into the emotional power of Pixar storytelling with two new IP-driven collections inspired by Toy Story and Zootopia. The launches, which went live across Asia on 15 October 2025, underscore how character licensing can be translated into regionally resonant retail strategies. This article explores how OH!SOME’s latest drop turns beloved…

B2B marketers are producing more content than ever, but getting that content in front of the right audience remains a persistent challenge. While strategy discussions often focus on quality, consistency, and relevance, one foundational element is usually left out: authority. In a search-driven environment, visibility isn’t just about addressing a topic or following best practices.…

In an era where most travel ads chase speed, luxury, or adventure, Cathay is taking a more introspective route. The Hong Kong-based airline has launched a short film titled Slowly explore, fully inspired, a creative campaign that celebrates the connection between art and travel. Directed by Thai filmmaker Chayanop Boonprakob and starring Thai content creator…

Most marketers spend hours refining creative work under tight deadlines, but when are we actually at our best creatively? Adobe’s new study, When Is Creativity at Its Peak?, surveyed over 6,500 professionals across Asia-Pacific, Europe, and North America to uncover when people feel most inspired, where creativity flows most naturally, and how tools like AI…

When a brand calls itself a “cult,” it better be ready to explain why. For Clean Cult, the name became the spark for a TikTok campaign that flipped sustainability marketing on its head. Instead of guilt, the brand used irony. Instead of top-down messaging, it empowered creators to co-own the story. The result? A campaign…

WPP is changing how agency tech gets delivered by opening up its AI engine to marketers without requiring agency support. The holding company has launched WPP Open Pro, a self-serve platform that lets brands plan, create and publish campaigns using the same tools that power its global agency network. With this launch, WPP becomes the…