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Coach’s new Fall 2026 campaign is built around a familiar Gen Z idea: what you wear, what you listen to and where you spend time all say something about who you are. The interesting part is not the idea itself. It is how Coach is trying to make all of those identity signals work inside…

Google Ads is reportedly giving some advertisers a new way to see how their weekly media spend and click volume compare with a group of businesses it classifies as peers. It sounds like a useful antidote to looking at an account in isolation. But it also creates a more awkward question: when the platform that…

LIONS said on September 17 that Spikes Asia will become LIONS Asia from 2027, ending a regional identity that has lasted nearly four decades. The first LIONS Asia Festival of Creativity and Asia Lions Awards will take place in Singapore in September 2027. The announcement is more than an awards-show rename. It brings APAC’s creative…

Flipkart has made a Big Billion Days ad that is almost five minutes long at a moment when most campaign teams are trying to get to the point in six seconds. The length is not the interesting part. The structure is. For its 2026 festive push, Flipkart built ‘Luck Badal Sakta Hai, Yahan Kuch Bhi…

A coffee range can be difficult to make memorable when every product is fighting for attention at the same time. NESCAFÉ is trying a different route in Indonesia: make four flavours behave like four personalities. Its new six-month campaign with Indonesian girl group no na assigns each member to a different NESCAFÉ drink, then carries…

Google is moving one of its shopping AI agents into a new place: the ad unit itself. The company is inviting eligible U.S. retailers to test Business Agent within YouTube ads, giving viewers a way to ask product questions and receive tailored answers without leaving YouTube. The beta arrives alongside two connected commerce updates. Google…

There is a reason brand worlds in games keep showing up around back-to-school season: younger audiences are already spending time in these spaces to hang out, compete, and explore identity, not just to “play a game.” Carrefour is tapping that behaviour by using Fortnite as a way to make its behind-the-scenes food jobs feel like…

For a live-service game, a collaboration only really becomes interesting when players recognize it as part of the world rather than a temporary ad. Overwatch is now testing that idea for a third time with LE SSERAFIM, bringing the K-pop group back into the game with another round of themed skins, challenges and a BlizzCon-linked…

Most brand-monitoring tools do one job well: they tell you something happened. What happens next is usually left to whoever has the time to dig through the feed, figure out what matters, and decide what to do about it. Often, nobody does. A June 2026 Gartner survey of 426 senior marketing leaders found 84% of…

Limited-edition gaming collabs usually live or die on aesthetics: does it look good on a desk setup, and does it feel like something a fan would actually keep around. The interesting part here is that the “fan signal” is not just a printed graphic. It’s baked into the way the products look when they’re powered…