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While firms like Amazon, Pinterest, and Duolingo claim that automation is making roles redundant, analysts warn that many of these companies are far from deploying AI at a scale that justifies such dramatic cuts. Instead, some experts argue the trend points to a phenomenon now dubbed “AI-washing.” For marketers and comms professionals, this raises key…

AI content often sounds robotic. Ryan Robinson and Andy Feliciotti from RightBlogger discovered that readers spend 45% less time on obvious AI content compared to authentic writing. Their research shows most content creators simply paste prompts and publish without adding their personal touch. The problem isn’t the technology itself, but how people use it. RightBlogger’s…

UpScrolled, a rising social app claiming to embrace “all voices,” has reportedly crossed 2.5 million users globally, just months after launching. Founder Issam Hijazi announced the milestone during Web Summit Qatar, attributing the app’s growth to backlash against established platforms — and more recently, TikTok’s U.S. ownership shakeup. This article explores how UpScrolled is capitalizing…

Cineverse has acquired IndiCue, a connected TV (CTV) monetization platform, in a deal valued at up to $40 million. The acquisition is set to strengthen Cineverse’s position as a provider of end-to-end streaming infrastructure, integrating IndiCue’s ad tech stack directly into Cineverse’s Matchpoint platform. This move aims to unify content preparation, distribution, monetization, and real-time…

Eagle Eye, a provider of AI-powered loyalty and promotions technology, has secured a substantial multi-year contract with Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the US. Wakefern will deploy Eagle Eye’s AIR platform and AI-powered personalization solutions across its banners—including ShopRite, Price Rite Marketplace, The Fresh Grocer, and others—aiming to deliver real-time, data-driven…

Aurasell has launched an AI-native Go-To-Market Operating System (GTM OS) designed to automate and unify sales and marketing workflows on top of existing CRM platforms. Alongside the launch, the company announced a $30 million seed round led by N47, Menlo Ventures, and Unusual Ventures. Aurasell’s platform targets mid-market and enterprise revenue teams looking to boost…

Firefox’s next big browser update isn’t just about performance or design — it’s about user control. Starting February 24, Firefox 148 will introduce a built-in toggle to block all generative AI features, current and future. For marketers and digital teams, this marks a significant fork in the browser landscape: one that reflects a growing divide…

The enterprise AI race is gaining pace, and Snowflake just placed another hefty bet. The cloud data platform has signed a US$200 million multi-year deal with OpenAI, designed to integrate OpenAI’s models directly into Snowflake’s data infrastructure and product suite. This article explores why Snowflake is partnering with multiple top-tier AI labs, what the move…

TikTok has regained much of its daily user base in the US after a brief drop tied to privacy concerns and a data center outage. But the episode highlights lingering platform risks — and fresh opportunities for rivals like UpScrolled and Skylight Social. This article explores how TikTok’s post-ownership turbulence impacted user behavior, what it…

Highspot and Seismic have announced a definitive agreement to merge, bringing together two of the leading platforms in the sales and revenue enablement space. The combined company will operate under the Seismic brand and aims to deliver a comprehensive, AI-powered platform for revenue teams navigating increasingly complex go-to-market (GTM) challenges. The transaction is subject to…