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PUMA is betting that the most interesting part of running is not the pace screenshot, but the quiet, locked-in headspace that gets people through the hard kilometres. That’s the cultural hook behind “Meditation in Motion,” a PUMA India campaign that places Buddhist monks in PUMA NITRO Deviate PURE running shoes at Thiksey Monastery in Leh,…

Apple didn’t just change CEOs. It staged the handover. Apple gave John Ternus eight days between becoming CEO and taking the biggest stage in consumer technology. He formally succeeded Tim Cook on September 1, 2026. On September 9, he was leading Apple’s annual hardware keynote and unveiling the company’s first foldable iPhone. Most leadership transitions…

Foldables are having one of those rare weeks where the internet is not just debating specs, but debating form factors. The “passport-shaped” vibe, short, wide, and meant to be used like a tiny tablet, is suddenly the silhouette people recognise in a split-second clip. Motorola responded in the most Motorola way: a snarky Instagram teaser…

Gen Z self-expression is rarely one-size-fits-all, and that is exactly why personality-led fandoms keep winning online. People do not just follow artists for the music. They follow the vibe, the inside jokes, the identity signals, and the feeling of being seen in a community that “gets it.” Chitato is leaning into that behaviour by teaming…

Anthropic began Tuesday with a familiar public identity: the frontier AI company that has made safety central to how it explains its mission. By Wednesday, former researcher Jacob Coxon, current Anthropic employees, national media and lawmakers were all helping define what that safety story meant in public. Coxon, who had worked on pretraining research at…

Football season is built on repetition. The same group chat lights up before kickoff, the same friends argue over the screen, and the same food order can become part of the weekly routine. Wingstop is leaning into that rhythm by treating the NFL regular season less like one advertising moment and more like 18 chances…

A music-video teaser is doing the job of an Apple camera demo without looking like one. ROSÉ’s next solo release, “New Trick,” arrives wrapped in the language of a music drop: a short teaser, a named director, a release date, and just enough visual information to make people curious about the finished video. The hardware…

Football fandom is built on handoffs. Parents pass teams down to their kids. Young players copy the quarterbacks they watch on Sundays. Local fields turn into the first place where a sport becomes part of someone’s identity. Toyota is leaning into that familiar rhythm for the new NFL season, making the idea of passing the…

Imagine asking an AI agent to find a hotel for a weekend in Tokyo, compare the best options, account for your budget and preferences, and make the booking. You never open Google, click a travel ad, visit five hotel websites or compare prices yourself. For marketers, that scenario raises a basic question: if the customer…

Poshmark is betting on a feeling every fashion person knows: the urge to dig through someone else’s closet and come out with a version of yourself you did not plan on. That “wait, why does this work on me?” moment is the whole point, and it is why this campaign lands during Fashion Month. In…