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Anthropic is stepping into the advertising spotlight with its first major campaign for Claude, the company’s flagship AI assistant. Titled “Keep Thinking,” the brand campaign casts Claude as a thinking partner for problem solvers in tech, research, and business. This marks a turning point in how top AI players market themselves. With OpenAI making a…

Just as Apple geared up for its iPhone 17 launch, Google made its move with a playful Instagram video starring Pixel and iPhone in a field of chickens. The Pixel 10 Pro ad doubles as a cheeky jab at Apple and a showcase of Google’s AI tool, Gemini. The video opens with iPhone failing to…

Novacap set to take Integral Ad Science private in US$1.9 billion deal Private equity firm Novacap is set to acquire ad verification company Integral Ad Science (IAS) in a transaction valued at about US$1.9 billion. The deal would take IAS private, positioning Novacap to oversee a business that has become a cornerstone in digital advertising’s…

Public spaces are some of the most heavily monitored areas in modern life. From city streets and transport hubs to shopping malls and stadiums, surveillance cameras capture thousands of hours of footage every day. These recordings play an important role in maintaining safety, assisting law enforcement, and supporting investigations. Yet they also raise pressing concerns…

Holiday shopping may be starting earlier every year, but not everyone is on board with the shift. According to McKinsey’s latest ConsumerWise survey, Gen Z consumers in the US are sticking with tradition: nearly one in five say Black Friday is still the true start of the holiday shopping season. That’s a notable contrast from…

Tree service professionals across the United States face a common challenge: standing out in an increasingly competitive marketplace where customers typically research multiple companies before making hiring decisions. Digital marketing has become essential for these businesses, with 95% of consumers reading online reviews for local services before purchasing. Recent Hibu reviews from landscaping and tree…

After debuting its cinematic campaign “The Butler Did It” in Singapore last year, Raffles Hotels & Resorts is doubling down on its storytelling formula. This time, it’s taking the signature butler into the opulent world of Raffles London at The OWO. Shot inside the storied Old War Office, once the domain of Winston Churchill and…

When a couture house collaborates with a streetwear staple, you expect something bold. But Valentino just raised the bar, launching its new Vans sneaker collection with a fully AI-generated campaign that blurs the line between fashion and futuristic storytelling. This article explores how Valentino is using AI to reimagine product campaigns, what it says about…

They have been called ugly, creepy, and irresistibly cute. Either way, you have probably seen Labubu, the plush, pointy eared elf from Chinese toy maker Pop Mart that has become a viral collectible worldwide. The toy’s cultural pull is staggering. Celebrities from Rihanna to Blackpink’s Lisa have flaunted them, while global fans queue for hours…

Global fashion giant UNIQLO is leveling up its art-meets-retail playbook. The company just named pop-art provocateur KAWS as its first-ever artist in residence, moving beyond one-off product drops to a deeper, multi-channel creative partnership. This article explores how the move repositions UNIQLO’s cultural strategy and what it signals to marketers navigating branded collabs, experiential retail,…