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*The views expressed in the article below are the author’s own and do not necessarily reflect the editorial policy of ContentGrip. Recently, I was browsing LinkedIn in search of media organizations to work with as a writer. I then spotted an interesting gig and clicked the button to contact the hiring manager. To my surprise,…

AI and machine learning are crucial in helping businesses make strategic decisions for content marketing. It has opened the portal to many applications, from content creation to sentiment analysis as well as with transparency. The marketing industry has welcomed Artificial Intelligence (AI) with open arms. According to a study by Salesforce, 8 in 10 digital…

Podean, a global marketplace marketing agency, has acquired Ad Advance, a retail media specialist known for its advanced analytics and technology suite. The move brings together two established players in retail media, expanding Podean’s reach and deepening its expertise in performance advertising, analytics, and marketplace strategy for brands worldwide. Short on time? Here’s a quick…

Bedrock Platform, a London-based adtech startup, has closed a seed extension funding round led by First Party Capital, with Aperiam Ventures joining as a co-investor. The new capital will support Bedrock’s continued product development and expansion in the US and UK programmatic advertising markets. Short on time? Here’s a quick look at what’s inside: What’s…

Kana, a San Francisco-based AI marketing startup founded by the team behind Rapt and Krux, has raised US$15 million in seed funding led by Mayfield. The company is building a platform of customizable AI agents designed to help marketers automate workflows, analyze data, and manage campaigns with greater flexibility. Kana’s launch comes as the marketing…

AI was supposed to lighten the workload. Instead, it might be making it heavier — especially for the people who’ve embraced it the most. The implications matter for marketers and team leads investing in AI-based productivity tools. With AI adoption accelerating across creative, analytical, and operational workflows, these findings raise uncomfortable questions about sustainability, organizational…

OpenAI has begun testing ads inside ChatGPT for users on its Free and Go plans, introducing a move that’s raising eyebrows across the AI and marketing communities. The shift, announced Monday, follows OpenAI’s earlier tease of a monetization strategy that would rely more heavily on sponsored content to subsidize access to its powerful tools. This…

Apple is reportedly exploring how to integrate third-party AI chatbots like ChatGPT, Claude, and Gemini into its CarPlay system — a move that could radically reshape in-car voice experiences. Bloomberg broke the story, citing sources close to the matter, and while Apple hasn’t made anything official, the implications are already creating buzz in the AI…

In a sweeping early assessment, the Commission flagged TikTok’s autoplay, infinite scroll, push notifications, and recommendation engine as features that may drive compulsive behavior—particularly among minors. The EU says TikTok didn’t do enough to evaluate or mitigate these risks, and now the platform could face major consequences under the bloc’s Digital Services Act (DSA), including…

While they often seem like an afterthought, images are actually an essential part of successful content marketing execution. Marketers claim to be recording more social engagements while attracting higher traffic from organic search in part thanks to unique and attractive images inside their posts. While investing in original and licensed images can improve content performance,…