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Marketing teams are changing. AI is no longer used only for small tasks. It is starting to act as a part of the team. This change is explained in Microsoft’s 2025 Work Trend Index, a study based on 31,000 workers across 31 countries​. The report shows that AI “agents”—systems that can plan, act, and complete…

In the age of algorithmic newsfeeds and AI-generated misinformation, Reuters is making a bold brand statement: trust is not negotiable. The global news agency has launched a new brand campaign titled “Pure news, straight from the source”, which uses generative AI not to produce journalism, but to visualize how distorted information spreads when it strays…

Gentle Monster just turned its Fall 2025 eyewear drop into a cinematic horror experience, and it’s far more than a Halloween gimmick. This article explores how the Korean brand teamed up with actor Hunter Schafer and director Nadia Lee Cohen to create THE HUNT, a one-minute campaign film that riffs on horror tropes to deliver…

Coca-Cola has long been synonymous with iconic Christmas advertising, but its latest move into generative AI territory is leaving many fans cold. The beverage giant’s 2025 holiday campaign, built with the help of AI studios Silverside and Secret Level, has been met with criticism for ditching festive nostalgia in favor of poorly animated critters and…

AI is transforming how professionals handle legal documents, and marketing teams are getting in on the action. Tools like ChatGPT, Claude, and Microsoft Copilot are being used to speed up everything from drafting NDAs to reviewing partnership agreements. But while these AI tools are helping professionals move faster and cut costs, they’re also introducing fresh…

PepsiCo has unveiled its first global brand refresh in nearly a quarter century. But this isn’t just a visual facelift. The corporate rebrand aims to reshape how the company is perceived, both by consumers and the business world, while reinforcing PepsiCo’s evolving position as a modern, innovation-driven food and beverage giant. This article explores what’s…

Meta has spent much of 2025 doubling down on AI tools, but now it’s returning to Facebook’s roots with something more emotional: human connection. The company just launched “A Little Connection Goes a Long Way,” its first major Facebook brand campaign in four years, created by Droga5. The holiday-timed campaign is a strategic move to…

What does “personalized” mean in 2025? Not just your name on a coffee mug. According to new survey data from Fablely, 87% of Americans say they would pay more for products that feel emotionally meaningful. But here’s the catch: it only counts if it includes something real, like their own face, family stories, or likeness.…

Meta’s latest earnings call came with a double-edged message: while ad revenue is up, its rising AI infrastructure costs triggered a stock slide and investor anxiety. Behind the numbers, though, lies a broader story marketers should track. The platform’s strategic pivot into AI could reshape everything from media buying to audience targeting. This article explores…

Reddit is escalating the AI data battle. The platform just filed a lawsuit against Perplexity AI and several scraping vendors, accusing them of collecting Reddit content without authorization to train AI systems. This case adds fuel to a growing legal and ethical debate: as AI companies rush to absorb human-generated content to train their models,…